BEST TVMy favourite was Saxx Underwear '
Peaches'. I loved how it delivered the consumer's benefits in a clear way with a bit of humour. Simple and to the point.
The runner up was Hooked on Phonics '
When You're Hooked on Phonics...'. All three characters were great, especially the daughter. Dialogue between them kept me entertained.
BEST PRINTTooletries '
Back scrubber' was my first pick. We all wish we could be that flexible to clean our hard to reach body parts.
Clorox '
Complicated Labels' was a runner up. It deciphered a really complicated how-to-wash label that no one understands to clean your precious sweater. Makes you want to have this product.
BEST OUTDOOR I chose Netflix '
Red Notice Shop' as my favourite pick. Rather than just seeing it, this installation made you experience and be part of the story. It makes the audience be players rather than observers.
The runner up was RAC Rescue Helicopter '
Timeline'. A brilliant way to show how amazing they are by illustrating a timeline and also using the existing handrail as part of the timeline.
BEST INTERACTIVEMy favourite was Dal.Komm '
Mask ID'. It shows a simple way to access free WiFi by wearing masks in stores. Changing customers' behaviour.
Runner up was Tencent Youth Science '
Poster Postcard Post It'. Rather than trashing promotional materials after the event, they created a game where these materials became valuable.
BEST RADIOI love the insight that you can't return your kid no matter what. I can almost visualize the kid wanting his mom's attention. Koala '
Mother' was my first pick.
Runner up was McDonald's '
The Night Whale'. Really well executed. It was understated and made me hungry listening to it.
This week's guest judge is Wain Choi, executive creative director, Zulu Alpha Kilo, Toronto.
Wain has returned to Toronto after 16 years abroad, most recently as chief creative officer/EVP at CJ Live City in Seoul, Korea. His well-respected career has taken him across the globe to Europe and Asia. He has held leading creative roles in major global advertising agencies including Cossette, Young & Rubicam, Dentsu, Ogilvy and Cheil Worldwide. Wain has extensive experience in leading global brands such as Nike, Coca-Cola, GM, Ford, Toyota F1 and Samsung.
His works have been recognized and awarded at Cannes Lions, D&AD, The One Show, Clio Awards, London International Festival, New York Festival, Spikes, Adfest and others. In addition, his extensive jury duties include Cannes Lions, D&AD Foreman Jury, The One Show, Spikes Jury President, Adfest Jury President, Cristal Jury President, AdStars Jury President, Clio, Dubai Lynx, Red Apple, New York Festivals, Kam Fan Award, etc.
Wain Choi has been a keynote speaker internationally including Cannes Lions 2017, Dubai Lynx 2015, AdAsia Bali 2017, A Fireside Chat Singapore Advertisers Association 2017, Goafest India 2018 and Brand Magic Summit Mauritius 2018.
