Seen and noted

BEST TV
Winner: Amazon Books 'The Reading Feeling Awaits'. Reading was always an integral part of my life since I was a kid. I love how this spot visualise the imagination we have when we read a good book. It's also beautiful crafted with the different animation style.

Runner up: KFC 'The Massacre'. Nothing beats a good horror film. However, this one is a little bit too long and is not able to grab my attention until the end.

BEST PRINT
Winner: Bang Olufsen 'Max'. This ad is smart, very timely and made me smile. Sure, it only works when you have seen Stranger Things - But who hasn't seen it?

Runner up: Mercedes-Benz 'Keep the dream alive'. A Mercedes ad at its best. Simple and good.

BEST OUTDOOR
Winner: Heineken 'Working Late'. Another simple and smart idea from Heineken. I really like the simplicity of this idea. It's not a big budget production but the result is impactful and leaves you with a smile and hopefully makes more people leave the office earlier.

Runner up: Pfizer Norway - The Norwegian Breast Cancer Society 'Cecilie'. I was not able to understand the case without English subs but I still got the story. Moving and beautiful

BEST INTERACTIVE
Winner: Heinz Ketchup 'Heinz A.I. Ketchup'. This idea popped up so many times in my private social feed. Which shows people love it. And it's for a good reason. It's simple, smart and is able to use an existing conversation for the brand.

Runner up: Budweiser 'Unbanneable Artists'. I like ideas that empower people. This interactive campaign from Budweiser is doing it in a brilliant way by hacking the streaming platform.

BEST RADIO
Winner: Coles Radio 'Good to be Free'. I don't really understand this spot but it makes me smile.

Suzuki: 'Guided Meditation - Worries'. I like how the features are wrapped in some quirkiness.




This week's guest judge is Kenny Blumenschein, executive creative director at TBWAMedia Arts Lab APAC.

Kenny has over 19 years experience in Advertising and Tech, across Europe, APAC and North American markets. He is currently ECD APAC at TBWAMedia Arts Lab, the bespoke creative agency for Apple.

He has worked for some of the most innovative agencies and tech companies, creating campaigns which moved business and culture. He won numerous awards across a diverse range of categories from innovation to film. Kenny is a truly creative thinker and loves to work at the intersection of design, technology and storytelling.

His work has been recognized at Cannes, D&AD, One Show, Spikes, LIA and more, most recently winning four D&AD pencils, including a yellow pencil, for the Wrigley Extra Campaign "For when it's time".