Seen and noted

BEST TV
Winner: The Lowdown 'How to Do Nothing - Cars'. I love it, it's funny, warm and authentic and it gets the message across in a memorable way. I appreciate humor done right when it comes to social causes.

Runner-up: Paddy Power 'Love Football. Intimately'. Love the analogies, think it's a pretty catchy ad for football lovers.

BEST PRINT
Winner: Sports Illustrated 'Paper Ball'. I like how it's simple and straightforward and it engages with its readers. Good old classic advertising, it stands out and it's easy to decipher in a couple of seconds.

Runner-up: Salsas Los Andes 'Burger King Ecuador'. I like the craft and the realistic look it has. It's subtle, but it makes you wanna grab a burger now.

BEST OUTDOOR
Winner: Subway 'Build Your Dream'. It's an impressive ad, I love how they went beyond pure 3D aesthetics and added an interactivity layer to it. It's a nice engaging billboard I would definitely play with and share it on social media. Very cool.

Runner-up: Metro 'Our Lobster Won't Leave You Stone Cold'. A smart and simple idea, I just love good old humor and it works like a charm for this piece of work.

BEST INTERACTIVE
Winner: Nike 'Never Done Evolving'. I love how technology is used in this one to prove we're never done progressing and we're always fighting with ourselves. The activation really encapsulates the brand's DNA and is also very entertaining to watch.

Runner-up: Raparigas da Bola 'Change The News'. I love a good female empowerment idea and this one is super smart, as the gender inequality is even stronger in sports.




This week's Bestads judge is Roxana Nita, creative director, DDB Romania.

Roxana has worked as an art director for over 12 years in agencies both small and big, including Cheil, Publicis and MRM//McCann and has a strong background in digital.

In her years as a creative, she constantly aimed to find communication solutions to social issues such as political bias, women rights and domestic violence. Her work has been awarded multiple times at festivals like Cannes Lions, D&AD, LIA, One Show, Golden Drum, Eurobest, FIBRA Awards and other local shows. "Unquiet Voices", her campaign fighting domestic violence, won praise not just in the advertising industry, but also at the prestigious Cannes Film Festival where it got screened in 2019.

Outside the office she has a thing for superheroes and minimalist design and she never talks about herself in 3rd person.

Linkedin: https://www.linkedin.com/in/roxananita/
Portfolio: http://www.roxananita.com/