BEST TVIt's a very PSA week on the TV front. In this battle of the causes, the standout piece is
Conversion Therapy. At the heart of it is a profound insight, packaged and delivered with compelling performances and beautiful filmmaking.
Runner up: Alzheimer Forschung Initiative '
The Glitch'. This is an immersive, hard-hitting film that combines two familiar techniques to make a fresh one. It's a very smart idea and frankly, just as terrifying to experience it.
BEST PRINTWinner: TBWA '
The Last Big Ad Agency On Madison Ave'. It's a classic print ad. No tricks, just superb writing. What could've been just an announcement about a new address, is also about new values. The copy seamlessly pays homage to iconic Madison Ave while setting the tone for a new era in advertising.
Runner up: Greenpeace '
We Live On The Same Planet, But Not In The Same World'. The art direction feels effortless (which is often hard to do) and the copy is elegant.
BEST OUTDOOR Winner:
Sylvania. An eye-test for your car. A very simple product-led promotion. It's a great demonstration of outdoor advertising because it can only work in outdoor. I also appreciate that it's not trying to save the world. Just trying to sell some bulbs with a creative solution that is directly related to Sylvania products.
Runner-up: Audi '
Scrap Girl Cars'. An engaging way to challenge stereotypes. Well played.
This week's guest judge is Nkanyezi Masango, group executive creative director, King James, (Part of Accenture Song), Cape Town.
His key responsibility is harnessing the creative energy of the Accenture Song Johannesburg office, while working collaboratively and tirelessly with teams across the broader network.
His career began at TBWA Hunt Lascaris in 2002 as a junior writer. When he discovered that creativity has no cultural boundaries, he decided to take his talents to TBWA Hong Kong in 2007. And immediately got the once-in-a-life-time chance of working on adidas for the Beijing Olympics.
Since then, his work has been recognised multiple times at Cannes Lions, D&AD, One Show, Epicas, LIAs, and Webbys. He often serves on those juries too.
Last year, he was invited to speak at Cannes Lions Festival of Creativity, becoming the first SA-based creative to do so.
A champion for diversity in the creative field, he founded Blackboard, an initiative that aims to raise awareness for creativity as a career to high school students in disadvantaged communities.
Blackboardcommunity.co.za.
