BEST TV Winner: Balter Brewery Company '
We Love a Good Beer'. Having lived in New Zealand a few years ago, I'm naturally a huge fan of the ANZ sense of humour. Balter's We Love Good Beer is so entertaining that it feels like a 30-second, not a 2:18-minute film. The production is gorgeous, and the casting is brilliant.
Runner-up: The Alzheimer's Society '
The Ultimate Vow'. The Alzheimer's Society The Ultimate Vow has a simple yet much-needed message: they can't help people living with dementia without our help. James Rouse's emotional portrait of this touching, relatable story is a powerful way to make people move for the benefit of many who have Alzheimer.
BEST PRINTWinner: Linc Deli '
Dharavi'. It's true that an image can say a thousand words. In this case, it is an illustration. Linc Deli's Dharavi is a simple way to demonstrate the product's benefits through a rich visual. It's eye-catching, playful and easy to understand.
Runner-up: Refuge '
Purse Strings'. It's so clever how these poems were used to tell different stories based on how you read them. Don't be tricked by the minimalistic style; it has a powerful message about physical, psychological, and financial abuse.
BEST OUTDOOR Winner: Penguin Random House '
Name Changer'. This is a genuine insight, and the evidence is everywhere. My partner and I don't have our mother's surnames, and there is no rationale. The #Name Changer is a clever way to shine a light on the enduring lack of women's representation in society.
Runner-up: Tourism Fiji '
Palm Tree'. Checking our digital calendars has become so repetitive in our lives, and, especially post-pandemic, we organize our days by slots of 30 or 60 minutes. So, what's not to love in a graphic OOH that beautifully reminds us to spend some time in our diaries in paradisiac Fiji?
BEST INTERACTIVEWinner: Cadbury '
Worldwide Hide'. What is the technology for if not for making our lives easier and turning the unlikely into something possible? I love how Cadbury is turning the much-loved British ritual of hiding & hunting Easter eggs with those we love into something bigger and borderless, where generosity can be shared and spread quickly.
Runner-up: Donate Life America '
The Healing Dice'. Who would have imagined that tabletop role-playing gamers who love to create stories containing epic drama, and life and death themes are the people more likely to become registered organ donors? The Donate Life America's Healing Dice feels fresh for communicating a tough subject in a unique way and for introducing a mechanic to reward those registering as donors.
This week's Bestads judge is Andre Sallowicz, creative partner at AMV BBDO, London.
With over 20 years'cexperience, Andre Sallowicz has won 44 Cannes Lions as a creative, including 17 Gold, a Grand Prix, a Titanium Lions, and a Creative Effectiveness Lion, one D&AD Impact White plus three Yellow Pencils Pencil, two Grand Clios and two Grand Effies out of 25 Effies. In 2016, Sallowicz was named number #1 Art Director in the world by Cannes International Festival of Creativity and The World Creative Rankings.
Throughout his career, Andre has had the privilege to work in three different continents, at some of the most creatively awarded agencies in the world. Before joining AMV BBDO, the creative worked at Adam&EveDDB (UK), ColensoBBDO (New Zealand) and AlmapBBDO (Brazil).
In the last few years, he created the much-lauded "Don't spread the hate" campaign for Marmite and highly effective work for Heineken owned beer brand DB Export "Brewtroleum" and Mars' Pedigree "Child Replacement Programme".
