BEST TVWinner: Big Save Furniture '
Prices That Make Sense'. This spot proves humor is still alive and well in advertising. Honestly, it's nice to laugh out loud at a spot again. A strong strategy lets this execution wander into irreverence and entertainment - making butter never seem so desirable, until it's not. Great VXF craft and the rug pull of the story (it really is better to spend your dosh on somewhere to sleep) will resonate with the audience and their desire for 'sensibly priced' furniture.
Runner up: Apple '
The Lost Voice'.
BEST PRINTWinner: Guinness '
Pair Instability Supernova'. I would expect nothing less craft wise from Guinness - and this print (and campaign) doesn't disappoint. As a fan of the universe too, this visual metaphor is just as compelling as a real stellar nursery and I'd like to think it would make non sci-fi nerds stop in their tracks too. Strategically it does a nice job of luring you to expect a lot from your first Guinness-tasting experience for this China launch of the product.
Runner up: Transilien '
We're all in the same train'.
BEST OUTDOOR Winner: Burger King '
Hijacking Christmas'. This may win the Outdoor this week, but it's the rewritten version of UK #1 "Driving Home For Christmas" that accompanies it that's the real star. Xmas songs are big cultural moments there - and hijacking this to "guide people to 21 Burger King Drive Thru's across UK's most travelled motorways" is a stroke of genius. The OOH calling out Santa right in front the of the kiddies ain't too bad either.
Runner up: Protecto '
Skin Cancer Walls'.
BEST INTERACTIVEWinner: Laut gegen Nazis e.V. '
Rights against the Right'. This is hands down complete genius. I absolutely love a trojan horse idea, and this is one of the best I've seen in some time. Taking Nazi Hate symbols and trademarking them may seem odd, but then being able to sue for copyright infringement - complete with legal action, injunction and compensation claims - is sheer brilliance. And the first time I've ever seen a judicial system used in a campaign. Bravo guys.
Runner up: Aura Freedom '
Body Bag for Her'.
BEST RADIOWinner: Fire and Emergency New Zealand '
Vape - Warning Labels'. A super simple audio demonstration, of not just how stupid Vape flavors are, but also the danger of charging. Even if I was tuned out on the Eastern freeway listening to this - I would pay attention. Does exactly what radio needs to, and gave me a smile.
Runner Up: No Ugly '
Sleep? Yes please'.
This week's guest judge is Georgina Hofmann, freelance creative director at Strawberry Frog, New York.
Georgina Hofmann is creative director most recently at Havas, and has extensive experience working in the US, UK and Australian markets. Previously, she led creative work at agencies such as VML, R/GA, SS+K New York and Karmarama London, and created high-profile compelling work for Kotex, which was highly-awarded and heralded as a change-agent by NYTimes.
Georgina has created work for not only 'women's stuff' but broad appeal clients like, Verizon, Office Depot, Tourism Iceland, Mount Sinai and various P&G brands - and have experience creating global campaigns for Royal Caribbean and Toni&Guy.
In her spare time, Georgina founded a cosmetics company, setting out to break the mold of existing beauty business models. The brand received funding and attained "cult status" before selling to a competitor.
