Seen and noted

BEST TV
Winner: SickKids Foundation 'Donate to SickKids 2023'. Can Ryan Reynolds put a foot wrong? Not in my world. What a hopeful way to talk about sick children. I love the idea of sick kids being pricks. It just means they're being kids. This is the time of the year we see beautiful, emotional, and often sad spots for charities asking us for donations. They pull at our heart strings. This spot made me smile and as a mum made me want to donate even more.

Runner-up: Battlegrounds Mobile India. The battleground mobile spot from India was beautifully produced. A nice piece of film.

BEST PRINT
Winner: Great Cause 'Silence Kills'. Powerful and so simple. It's terrible what's going on in the world.

Runner-up: AMC 'Speed limit makes life go on'. An interesting way to talk about speeding. Still topical unfortunately.

BEST OUTDOOR
Winner: Lalcec 'The Postponed Day'. Mammograms truly save lives. And it's one of those things we keep postponing because life gets in the way. I thought this idea was brilliant and it was so well executed. The perfect example of a partnership and execution.

Runner-up: Nestle Turtles 'Holiday Speeding Ticket'. As a New Yorker, the idea of giving pedestrians a speeding ticket made me laugh. I'm always in a hurry, but not sure I'll stop to pick up the ticket. Nice to know it's good to slow down sometimes and get a little something for it.

BEST INTERACTIVE
Runner-up: Child Focus 'Call Glenn'. This took me by surprise. Heart breaking. Very easy way to activate a petition. Powerful and smart.

Runner-up: Maple from Canada 'America, We're Sorry'. Super simple promo that's fun and based on a real behavior. Do you want the fake stuff they call maple syrup? Or the real stuff from Canada? We'll make sure you get the right stuff on us.




This week's guest judge is Samira Ansari, chief creative officer at Ogilvy, New York.

An international multi-award-winning creative, Samira has worked across Fortune 500 brands globally. Her work on Michelob Ultra's McEnroe vs McEnroe, a world-first physical vs. virtual tennis match between real-life John McEnroe and his digital avatars from the past, received a 2023 Emmy Sports Award in the Best Digital Innovation category, and in 2022 was awarded the only Cannes Gold Lion in Innovation.

In 2022 she was also recognized on Adweek's Creative 100 list, and in 2021 was the most awarded ECD in NA at The One Show. Her career highlights include creating Michelob Ultra Courtside with the NBA and Microsoft, launching Mikes Hard Lemonade in South America, producing a brutally honest campaign for U by Kotex which forever changed the way female sanitary products are marketed, and taking Wheat Thins and Pringles to the SuperBowl for the first time.

Her work has been recognized at the The One Show, the Cannes Lions Festival, The D&AD, Effies, Clio, and the ADC. She has also served on a number of Juries internationally.