Research revealed that for many Kiwis, fear of judgment is a significant barrier to going to the gymâeven if that judgment isnât as real as we think it is. Les Mills New Zealand's new brand platform 'Be Imperfect' addresses this anxiety head on, celebrating the confidence gained through action. The act of moving, of doing, becomes the antidote to doubtâinviting everyone to see their gyms as a playground for fitness, where every day can be a first day, and being a beginner is celebrated.
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