What the F?!? Foodland is the alternative supermarket in South Australia. Itâs loved by localsâeven locals who shop elsewhereâbecause of its iconic jingle and overly earnest advertising. This love, however, hasnât been translating into sales recently and the brand has been losing market share. This series of quick and quirky ads are designed to challenge perceptions, gain attention, and win back lapsed and non-shoppers by behaving differently. .
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