PENNY, the German discount grocery chain, has unveiled its traditional year-end campaign, continuing the legacy of impactful storytelling established by award-winning campaigns such as 'The Kids,' 'The Rift,' and 'The Wish.' Known for addressing significant societal issues, this yearâs campaign, created by Serviceplan Neo, is no exception. The 2024 campaign, titled 'Wonderful World' shines a spotlight on the Forderpenny initiative,
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