The campaign conveys a vision of beauty and wellness that goes beyond the superficial. Beauty is defined as a reflection of the brave and authentic soul, driven by resilience and determination. The mission is to deliver products and experiences that inspire, empower and transform, defying stereotypes and fashions. Through the collaboration with LOTUS, it seeks to build a legacy based on justice, compassion and courage. The promise is to deliver beauty and wellness that are a source of technology, innovation and change.
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