Cologuard is back with a new campaign that aims to elevate the brandâs place in culture and amplify the conversation around screening for colon cancer. People put off their colon cancer screenings for all kinds of reasons, from anxiety around talking with their healthcare provider to the hassle and drama around the actual screening. With Cologuard, they can skip the drama. Entitled, 'Skip the Drama,' two new spots just went live during the NFL playoffs on January 11th .
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