ASICS, a global leader in athletic footwear and performance apparel, has launched a new campaign that challenges the toxic, win-at-all-costs conventions of sports marketing to offer a refreshingly zen approach. Set in Tokyo and rooted in the brandâs Japanese heritage, âMove your body, move your mindâ celebrates the serenity and simplicity of movement, reminding people that âYou donât need headphones to cancel the noise or a filter to see the world in a better light.â
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