The purpose of the "SEE ART" campaign was to promote RoCo, the Rochester Contemporary Art Center, get the Rochester community to come see the art in the gallery, get local artists to make and enter art for RoCoâs open exhibitions and generally have art be a bigger part of people's lives. The campaign consisted of posters, social posts and DM and helped raise awareness and funds for the center's non-profit gallery, artist studios and exhibitions.
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