Step aside Helvetica â Cheetos is disrupting the world of typography, on National Handwriting Day, with a new font inspired by the brandâs iconic, bright orange fingertips. Introducing The Other Hand Font: the worldâs first font created entirely by a designerâs Other Hand (because they couldnât resist reserving their dominant hand to snack a bag of Cheetos). The Other Hand Font marks the latest chapter in Cheetosâ 'Other Hand' campaign, which spotlights the antics that happen when Cheetos lovers proudly opt to live life with their dominant hand always covered in Cheetle. After various stunts last year, Cheetos is mischievously kicking off the year by giving fans everywhere the chance to use The Other Hand Font IRL. Anyone can download the font at Cheetos.com and is challenged to try it in unexpected places â from work, to study, to personal projects. Those with the wildest and most mischievous uses posted on social media tagging @Cheetos will have the chance to get their hands on a limited-edition The Other Hand Font inspired bag of Cheetos. Plus, Cheetos is releasing a browser plug-in that allows fans to replace the font on any website with The Other Hand Font.
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