e.l.f. Cosmetics, a brand from e.l.f. Beauty, is soaring skyward with GRAMMY Award-winning singer, songwriter, multi-instrumentalist and long-time e.l.f. superfan Meghan Trainor in a new high-flying multimedia campaign for Cloud Skin, a limited-edition complexion bundle. This marks the third creative collaboration between e.l.f. and Megan, a true reflection of their shared spirit and values across humour, music and making beauty accessible to all. Together, they reimagine the traditional 'in-flight safety video' to guide viewers on how to achieve a dreamy, soft-focus Cloud Skin glow - a look seen and adored throughout Meganâs latest tour. The campaign goes beyond your average pre-flight safety video, pushing boundaries in a more profound way. e.l.f. is once again placing women at the helm, with Trainor cast as the first captain of e.l.f. Air. This powerful visual challenges aviation norms, as men constitute over 90% of pilots globally. The campaign reflects how e.l.f. does it all - delivering light hearted and humorous entertainment, while staying deeply attuned to the needs and desires of its community.
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