âLove Ikos. Hate Leavingâ is the concept behind Ikos Resorts' new campaign, created by DAVID Madrid. The core of the new brandâs communication is based on a universal emotion: the heartbreak of saying goodbye to something truly extraordinary. The new campaign aims to attract new guests from all around the world by showcasing Ikos' unique unconditional luxury at its all inclusive resorts. The concept âLove Ikos. Hate Leavingâ was brought to life in the campaign through a film that tells a journey in a new way, one that starts with the memory of someone reluctant to part with what theyâve fallen in love with. In the film, we see some of the resortâs most beloved services, but theyâre presented from the perspective of a guest who is about to leave, the one and only moment they could "hate."
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