KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWARAAD, the iconic fried chicken brand is introducing the KFC âBribe Bucketâ, giving gamers a wild new way to negotiate for their lives when theyâre downed in-game. Capitalizing on Call of Dutyâs proximity chatâa voice feature that lets players talk, joke, or trick their opponents âthe campaign invites gamers to barter for mercy by offering up KFC vouchers in exchange for being spared. When seconds count, a bucket of finger-lickinâ chicken could be the difference between a crushing defeat and a triumphant comeback.
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