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Seen and noted
Dead man walking Many pedestrian victims were migrant workers from the rural areas of China, unused to the busy traffic in the larger cities. The "Beijing Tongzhou District Zhangjiawan Traffic Safety Commission" commissioned Y&R Beijing to try to raise awareness of the problem, and therefore combat the escalating number of deaths. On one of the busiest roads in the city, a series of figures were installed. These figures were reminiscent of the outline chalked around the a corpse. These walking corpses appeared where it was 'not' safe to cross, and carried a compelling message, which directed pedestrians to a safer place. They were coated with fluorescent paint so to be visible at night. VIEW AMBIENT IDEA  JWT Shanghai's idea is a vivid contrast between how "heavenly" it is in first class for the passenger but "hellish" down below where the suitcase is being handled. And yet the suitcase emerges sparkling after the torture.VIEW THE AD There's a big stain in China Giant digital T-shirts were used to create an interactive 'Ariel Wii Game' with Wii consoles disguised as giant bottles of ketchup, soy sauce, mustard and Ariel. Agency: Saatchi & Saatchi Guangzhou.VIEW OUTDOOR VIEW THE PRESENTATION VIDEO  Draftfcb China launched the Semir campaign with six high-energy videos shot in Los Angeles that demonstrate speed, agility, collaboration and achievements in creating something highly personalised. The campaign, is focused on Semir's sub-brand called "Tee" with the overall theme of the campaign being, "Everything can be Tee." VIEW THE SPOT Soon this maybe the only way to site a tiger Only 50 tigers are living in China as many use their parts for medicinal or strength-providing powers. This campaign from Ogilvy Bejing let people hear from the tigers themselves,and let citizens show their support.VIEW INTERACTIVE DETAILS  You're being chased through the streets by a pack of rabid dogs, facing down a spider on your bathroom wall, or trying to talk a madman into surrendering his hostage - what do you do? Three spots from BBH Shanghai will tell us.VIEW THE CHASE SPOT VIEW THE HOSTAGE SPOT VIEW THE PUFFER SPOT  Short rationale (optional):Every year Chinese consumes 45 billion pairs of disposable wooden chopsticks which equal around 25 million trees. DDB Shanghai recycled over 30 thousand used disposable wooden chopsticks from restaurants all over Shanghai. Washed them, process and collage them into a 5-meter-high-chopstick-tree, we then broke it down in the middle and then displayed the piece in the busiest district. Through the fallen chopstick-tree, we alerted the people that the use of disposable wooden chopsticks means the destruction of large numbers of trees. VIEW OUTDOOR  The TVC from BBH Shanghai features a traditional love story between young lovers, but with a very unexpected twist that highlights in a humorous and memorable way the Mentos Pure Fresh benefit of powerful fresh breath.VIEW THE SPOT  A rookie identifies himself to his dear enemies in this spot from Leo Burnett Shanghai.VIEW THE SPOT Spreading the Asian Games love in China Ogilvy & Mather Shanghai's courageous 'Love' campaign promotes 361 sportswear in conjunction with the Guang Zhou 2010 Asian Games in China. For director Ben Quinn it was love at first sight of these scripts, "The idea of equating feelings associated with sport with those of love is really different and exciting but it did strike me that whilst love is beautiful, it also hurts like hell. So to viscerally connect with the audience, we'd have to explore the full gamut of feelings." His vision to push their ideas further was brave but even early on, it was clear to O&M that the payoff would be totally arresting. VIEW THE SPOT  In this campaign is for Sanjiu Muscle and Joint Pain Relief Pills JWT Shanghai show how people who have to put their muscles and joints through great strain at work, can forget about the pain and go about their job in a more relaxing manner, when they use Sanjiu.VIEW THE CLEANER AD VIEW THE REPAIRMAN AD VIEW THE PAINTER AD Enjoy a better view from the road This campaign is for Inalfa Car Sunroofs via JWT Shanghai. The agency wanted to demonstrate that by installing a Inalfa sunroof your family can have a better view and you can avoid looking at unpleasant things on the road.VIEW THE DOGGY AD VIEW THE AUNTY AD VIEW THE DRUNKARD AD Don't just play the game, be the game This spot from J Walter Thompson, Shanghai brings Fantasy Westward Journey, one of China's most popular online games, to life in the real-world. It stars celebrity Jay Chou playing the game on his laptop computer as others pass by. Soon, Chou and the strangers around him transform into video game characters and battle each other on the streets of Shanghai.VIEW THE SPOT  Bacardi is great for all occasions says Prolam Y&R , SantiagoPLAY THE PREGNANT SPOT PLAY THE MARRIED SPOT PLAY THE SLIP SPOT  Multi-channel, all-action campaign from China's leading independent ad agency DMG Media, Beijing asking consumers if they're 'GTI Enough?'VIEW THE SPOT Rollerblading food Fifty years ago, the majority of the Chinese population were riding bicycles. But now it's becoming THE global player and everybody there loves "bigger, bolder and better". SUV´s and limousines are the cars of choice and the MINI is actually called "the Mistress car." So how do you teach the Chinese consumer, that MINI has been around for 50 years and has a legacy of races won, pop culture and lifestyle? Interone BBDO/Beijing sent the consumers back to school. Literally.VIEW THE SPOT  Venice, CA based Backyard director Rob Pritts brings one cell phone shopper knee-deep into the alien world of Avatar in a new :30 "Portal,"for LG out of BBH, Shanghai. VIEW THE SPOT Celebrating China's national day Celebrating the 60th National Day of China by glorifying the collective achievement of the nation. VIEW THE AD  A whole new revamp in the brand image for Raffles City Shanghai. Urban, junction and hub feel to be represented in the brand image from Jnus Design Shanghai. VIEW THE FASHION HUB 1 AD VIEW THE FASHION HUB 2 AD VIEW THE BROKEN GLASS OUTDOOR VIEW THE NAKED OUTDOOR  Jnus Design in Shanghai created an outdoor media signage to enhance Heineken's brand image in China. VIEW OUTDOOR  Saatchi & Saatchi Guangzhou show how Tide Bleach can make your whites really light up. VIEW THE SHIRT AD VIEW THE BATHROBE AD VIEW THE TROUSERS AD  This is a recruitment video from JWT Shanghai for the Ford Fiesta "Bold and Stylish Blog". They are inviting 20 people to express their bold and stylish DNA with a Ford Fiesta and sharing it with everyone. VIEW THE SPOT  Ariel fights it out with regular food stains in this four-execution print campaign from Saatchi & Saatchi Guangzhou. VIEW THE CRAB AD VIEW THE SPAGHETTI AD VIEW THE HAMBURGER AD VIEW THE HOTDOG AD Uncover violence Domestic violence is an increasing and severe problem in China. Around 30% of households in the country, or 80 million homes, suffer from some level of domestic violence. The situation is too often ignored and people continue to suffer in silence. The China Association against domestic violence is calling on people to pick up the phone and uncover domestic violence. Agency: DDB China Shanghai. VIEW THE AD  Pocket-sized TianTian air freshener print ads from DDB China Shanghai. VIEW THE LIFT AD VIEW THE METRO AD  The well-known Shanghai Haitong Building is marked with its wave design on the top. The outdoor advertisement is placed outside the building, opposite to Shanghai Haitong. It looks like the powerful gust from a Midea electric fan has caused the wave design. VIEW THE OUTDOOR IDEA  Super Glueness is the most outstanding benefit that ALTECO brand product has. The company wanted to communicate this message to consumers . And achieve the max promo result with a limited budget.Agency : DDB China Group Shanghai. VIEW THE AD Their fate in on the line The idea, "Wildlife's fate is in your hands". To get China's urban youth engaged in WWF biodiversity program, BBH China created the world's first mobile app where a virtual displaced bear interacts with your real environment. Through the mobile app, Chinese can directly sign up with WWF. It also connects directly to your SMS address book to spread awareness and the App easily. VIEW DETAILS |
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CCTV Ink is a commercial for Chinese CCTV TV channels.
A new spot for Jeep via Lowe Worldwide, Shanghai.
Think China ads for Roewe 
Can Creative, Shanghai take to the ice in this spot for MG
Leo Burnett Shanghai show the benefit of Supor non-stick pans.
Mercedes Benz ML and Roger Federer masters of all surfaces says BBDO China Beijing
Headline in this outdoor installation from DDB Shanghai More Walking, Less Driving. 
