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Seen and noted
 Clinical tests prove that brushing only cleans 25% of the mouth. However, most people don't know this. The objective for JWT Shanghai is to educate consumers that Listerine can help you to clean your mouth 100%. VIEW THE AD Let hills be hills and rivers be rivers Great print work from JWT Shanghai for the China Environment Protection Foundation. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD China's New Citizen Program In China 21 million kids have been relocated to cities with their migrant working parents. A quarter of them have no hope of getting an education. Ogilvy Beijing and New Citizen Program commissioned local artists to create these powerful installation art pieces outside popular art galleries. VIEW THE GLASS INSTALLATION VIEW THE BARBED WIRE INSTALLATION VIEW THE BRICK INSTALLATION  Transistor Studios and agency Ogilvy Shanghai dream big for Midea household appliance manufacturer's new compact designed AC product line. The latest spot titled "Dream" brings curiosity and imagination to innovative technology and energy efficient sleek products. VIEW THE SPOT A new direction for phone users O&M Beijing has created a new campaign for Motorola Ming8 which features GPS. VIEW THE CHESS AD VIEW THE CART AD VIEW THE MONKS AD  Ogilvy Mather Beijing creates this spot where a basketball player bounces off the walls, the floor, the ceiling showing us the amazing performance 361 trainers can give.. VIEW THE SPOT  From JWT Shanghai. The actual glass in front of these posters was fractured as though a bullet had been shot through it. In the bullet hole is a coin suggesting that if you spend a cent on the illegal trade of endangered animals you may as well pull the trigger yourself. VIEW THE 'SHARK' POSTER VIEW THE 'ELEPHANT' POSTER VIEW THE 'BEAR' POSTER  Linksus Beijing demonstrate the freshness of Aucma fridges. VIEW THE FISH AD VIEW THE LOBSTER AD VIEW THE CRAB AD  People say at BBDO Shanghai all the women staff are D cups. This trade viral says if you attend the Li Yue Long Men Young Creatives Competition and you can get into a 4A Agency and see for yourself. VIEW THE TRADE VIRAL Three way split DMG, Chinaâs largest independent advertising group, has unveiled the first online video campaign for Volkswagenâs Touareg in China, supported by a nationwide print campaign. The work aims to humanise the SUV brand in China by communicating the carâs three personalities through the eyes of a rich aristocrat, a cool racing driver and a rugged mountain climber. An interactive website draws the viewer into the Touareg world with engaging background stories on each of the three characters. Click on a person and they come alive on-screen and talk you through their colourful lives and why they drive a Touareg. In addition, the website emphasizes the comfort and cutting-edge design of the Touareg, while also highlighting the SUV as both high-performance and all terrain. The online execution is supported by a print campaign that features a dominant image divided into three sections. The creative shows the aristocrat in front of his English castle, the racing driver dressed ready for action and the mountaineer poised to abseil off a cliff. VIEW DETAILS  DDB Shanghai promotes Yahoo! as a 360 degree search engine. VIEW THE 'MARTIANS' AD VIEW THE 'MERMAID' AD  Neighbors may get bothered in this print campaign for Jissbon Ribbed Condoms via Firstell Communications, Shanghai. VIEW THE 'BEDROOM' AD VIEW THE 'KITCHEN' AD VIEW THE 'BATHROOM' AD When drinking starts reflecting Ice Cream Communications, China raises awareness by telling people not to drink and drive in an interesting way. VIEW THE FIRST AD VIEW THE SECOND AD  Adidas continues to get behind China's athletes at the Olympic Games in this new spot from TBWA Shanghai and Stink London. VIEW THE SPOT VIEW THE PRINT AD VIEW THE PRINT AD Keep tabs on your parcel Ogilvy Beijing organised for a group of couriers to be posted around the Beijing's Central Business District. A white silhouette of a computer cursor were placed on their back as they walk around, quite literally demonstrating the possibility of constant tracking of your DHL parcel. VIEW THE 'VAN' CONCEPT VIEW THE 'COURIER' CONCEPT Track your parcel online This 'mobile' on-ground communication created by Ogilvy Beijing makes use of a large silhouette of a computer cursor installed on a fleet of DHL's runner vans, which shuttles around the Beijing's Central Business District to announce DHL's '24-7' online tracking attribute. This simple stunt/ live activity has effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged. VIEW THE DETAILS  Coca-Cola countdowns to the Beijing Olympics in this extravaganza via Red Lounge, Beijing and Stink, London. VIEW THE SPOT Don't ignore me There are 1.5 million underprivileged children in China and Unicef and O&M Shanghai wanted to highlight this fact. VIEW THE 'STAIRS' AMBIENT VIEW THE 'BUS STOP' AMBIENT VIEW THE 'WALL' AMBIENT This is how important your donation is To help rebuild the lives of the China earthquake victims, this print campaign via Itect, Guangzhou in China highlights the importance of every donation, showing how easy it is to support the victims, help them out and provide shelter. VIEW THE 'RAIN' AD VIEW THE 'HOUSE' AD VIEW THE 'BRIDGE' AD  "CVA" (Chinese Volleyball Association) is the forth and final spot in Psyop's Adidas campaign for the Beijing Olympics. Previous spots were "Together", "Zheng Zhi" and "Hu Jia". The aesthetic TBWA180 China were going for was to create something really epic. Not in the loud, over the top kind of way, but something understated, intimate, but big at the same time. This is why weâve wanted to create the world of live action mixed with pencil. It seemed like the right mix of mediums to shape our campaign because of the blend of live action, for the athleteâs recognizability and human emotion, along with pencil, which has a softer delicate quality, creates a look that is quite unique. Psyop directors Marie Hyon and Marco Spier. VIEW THE SPOT  This Mercedes Benz spot is the first commissioned out of a Chinese agency (O&M Beijing). Entitled âThe Contractâ and inspired by the 1978 movie The Driver, the commercial shows China's best-known film actress Zhang Ziyi display her driving prowess in a Mercedes SLK that leaves two shady characters in awe and appreciation. VIEW THE SPOT EVERYONE'S ENTITLED TO AN OPINION Ogilvy Beijing highlight that there is a forum for everybody to voice opinions on climate change. VIEW THE 'ECONOMY' AD VIEW THE 'OIL' AD VIEW THE 'UNEMPLOYMENT' AD HU JIA RISES TO THE OLYMPIC CHALLENGEFRESH EVERYDAY One of the local Chinese language newspapers was sold through news stands in Glad bags. VIEW THE IDEA  Invisible in Guangzhou, China show that Long Term knives give a perfect cut. VIEW THE FIRST POSTER VIEW THE SECOND POSTER VIEW THE THIRD POSTER THE PRESSURE TO PERFORM Schools in China are very competitive, and children are under tremendous pressure to perform. This bookstand was handed out to teachers and educators to remind them to help ease the pressure on kids. VIEW THE IDEA  Grey Beijing say who needs fresh air when you have Ambi-pur air fresheners at home. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD HOT WATER Ogilvy Beijing created a simple âtake-awayâ to make an impression at the recent United Nations Climate Change Conference in Bali. VIEW THE IDEA  The fast delivery of DHL is shown in this campaign from Ogilvy & Mather Beijing. "The client wanted a tv campaign harping on a rather generic USP of the express delivery category. However, we decided to feature the contrary," said creative director Michael Wong. VIEW THE 'BUSINESS CENTER' SPOT VIEW THE 'FACTORY' SPOT VIEW THE 'GARAGE' SPOT VIEW THE 'OFFICE' SPOT VIEW THE 'SERVICE CENTER' SPOT VIEW THE 'SHOP' SPOT  Hereâs the latest from Psyop, via Stink and TBWAChina, for Adidas and the 2008 Olympics. The brief from the agency was to create a poetic, sophisticated, and awe inspiring Olympics campaign that embraces the idea of âimpossible is nothingâ for the people of China. With the agency, Psyop created four spots in total. This first spot is an anthem called âTogetherâ. Psyop directors Marie Hyon and Marco Spier said for this spot, they created a landscape of the nation supporting their athletes. "It was important for us to create the intimacy between the supporters and the athletes and we wanted to make sure the fans were not seen just as the masses but to feel their emotion of being part of something big." VIEW THE SPOT  A campaign from Leo Burnett Guangzhou for P&G. Translation: Remove old stains with Tide. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD ADIDAS - TOGETHER IN 2008, IMPOSSIBLE IS NOTHING Part of the print component of the huge adidas âTogether in 2008, Impossible is Nothingâ campaign (the largest campaign ever created by an adidas operating country). The campaign is about rallying the country and showing how the entire Chinese nation is supporting their athletes and the Games themselves. Famous Chinese Olympians such as key members of the Chinese Womenâs Volleyball Team, diving sensation Hu Jia, basketball superstar Sui Feifei and football legend Zheng Zhi are featured in the campaign. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD |
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