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Seen and noted
Sony Bravia outdoor work through Rushes. New Sony Bravia outdoor work. Very clever stuff! Background: London post-production house, Rushes, have completed a ground breaking new job for Sony who have followed their recent television advertising work for Sony Bravia with a site specific advertising through Viacom Outdoor using the escalator screens at Tottenham Court Road Underground station. The advertising features the iconic balls bouncing between screens in a slow progression followed by a torrent of balls reminiscent of the original television advertising. Rushes animator Lee Tibbetts was supplied reference of the original commercial and created patterned balls to match those in the original commercial. Dynamics were set up for the balls to create a realistic movement and then the positioning of the screens on the escalator matched to camera positions so that the animation continued between screens. The balls were animated in Maya and rendered in renderman where the motion blur, intensity and look of the balls could be controlled to give the best result for the escalator screens. Designer and compositor Matt Lawrence used After effects to manipulate stills of a Sony Bravia set to create an end move that matched the original commercial and composited type, footage and extraneous balls to each of the screens. The sequences were encoded at Rushes and supplied to Viacom for transmission. To see a quicktime of the escalator campaign ... HERE Guest comments for featured spot "Professor"
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March 04, 2006 02:54 (Edited: February 17, 2023 05:19)
 A few words about the Club internet spot "Professor" from Olivier Henry, DDB Paris. No one was injured during the making of this commercial. The stunts were from the movie "Gladiator". So if they can fight over Lions, they can fight over phone bills.  New Nike work from W+K. You don't even have to be a basketball fan to appreciate this one. To view the spot click .... HERE Publicis Conseil's new Renault workEric Cantona in a new campaign from Nike - W+K Amsterdam W+K Amsterdam's new Nike World Cup work Fom the press release: Nike World Cup - 2006 Some of the greatest football players on earth led by the charismatic Eric Cantona in a new campaign from Nike are taking over the airwaves in a bold and impassioned move to convince the world of football to always Joga Bonito (Play Beautiful). Their plea will be spread around the world by Cantonas own TV station, JogaTV, which will be broadcasting 24 hours a day beginning 14 February from www.nikefootball.com. To give players globally the chance to express their own version of Joga Bonito, a 3v3 tournament will be set up in many countries around the world, integrated online through a Joga3 website. To view the spot click .... HERE  The ever popular 118 118 lads are back on the tele. Always worth a look. To view the spot click .... HERE Diet Mt Dew's new spot through BBDO NY We're featuring the Mountain Dew print work over on the print page, so here's a look at the TV spot. Impressive shark work here from BBDO NY! To view the spot click .... HERE Guest comments for featured spot "Turn your back"
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March 02, 2006 05:00 (Edited: February 17, 2023 05:19)
 Bit of background from the creatives: Anthony Pitt and Luke Thompson, Euro RSCG, Sydney. We all know that showing someone your back means go away without having to actually say anything. What we found was when youre sitting in front of your computer engrossed in ninemsn entertainment, youre doing exactly that. The spot features an everyday office worker who is fed up with the stress and aggravation of the daily grind and just wants to get away from it all. Shot in the streets of Melbourne by Mark Molloy from Exit Films, our lead guy abruptly leaves his office turning his back on his screaming hard-nosed boss. We follow him through the city as he continues to turn his back on all the annoying things he encounters from a couple of Gothics playing tonsell hockey to a deranged guy (aptly named Les G. Whiz) warning of an alien attack. The spot ends when he walks back into his office and sits back down at his desk. Its then revealed that ninemsn entertainment helps you turn your back on it all. Guest comments for the Humo "Youth & Islam" spot.
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March 02, 2006 04:21 (Edited: February 17, 2023 05:19)
 A bit of background info from Jens Mortier, partner and creative director of Belgian agency Mortierbrigade. Humo lies! The truth about todays youth! To announce Humo Magazine's National Youth Enquiry, we created a character who was taken off the enquiry because of his extremely conservative thoughts and unconventional interrogation methods. As revenge, he opened up a web-blog where he tries to prove his point by showing 10 films - the evidence! On his blog you can also find a forum on youngsters plus it's possible to download "sensibilisation posters", and a email that parents can forward to their kids, to get them to sit up straight ... and stuff like that. Jens Mortier. Guest comments for this week's featured EA Games spot "Black"
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March 02, 2006 03:59 (Edited: February 17, 2023 05:19)
 A bit of background from Richard Gorodecky, the copywriter on EA's "Black" spot. The game Black takes destruction to entirely new level in gaming. Everything in the game responds to bullets with jaw-dropping Hollywood style special effects. Brick explodes and plaster crumbles. Glass shatters and shards. Wood actually splinters. The inspiration for the TV campaign simply comes from the dedication put into the game design. It is a homage to destruction. In the commercial we witness the systematic destruction of an ornate Eastern European stateroom by gunfire. We witness the carnage escalate as marble, wood, glass and leather are all obliterated in slow motion to the majestic accompaniment of Verdis La Traviata. The film builds to an orgy of bullet-riddled carnage and climaxes with a massive explosion destroying a wall-mounted plasma-screen TV and everything around it. The shoot was a long 20 hours in Bucharest. We had a set rigged with high-tech explosives - 750 explosive squibs, 500 rounds of live spark ammunition and 10km of explosive cable. Three cameras were used to capture the explosions from different angles. As we were blowing the set up as we went, we only got one take for each scene. Fingers and toes were crossed. The Director was Sean Ellis, recently nominated for an Oscar for his short live action film 'Cashback'. Nick Adler was our special effects guru and worked on films such as Alien. So what's been happening in Canada?  Well .... it looks like Ruckus films have been keeping busy. Firstly, a new RAV4 spot for Dentsu Canada. To view the spot click .... HERE Then there's the new Rogers communications spot for Publicis Canada. To view the spot click .... HERE Silverscreen Productions secures Di Rowan as a Director Silverscreen Productions secures Di Rowan as a Director From Silverscreen NZ: Press release 24 February 2006 Di is New Zealands most celebrated Casting Director. Di is credited as discovering Oscar winner Anna Paquin in The Piano, Keisha Castle-Hughes in Whale Rider, Kerry Fox in An Angel At My Table, Cliff Curtis, Lucy Lawless and Temuera Morrsion, to name just a few. Di graduated from drama school in England and then directed several TV Documentaries and short films before winning critical acclaim as a Casting Director, working alongside Directors; Niki Caro, Roger Donaldson, Vincent Ward, Christine Jeffs, Steven Speilberg, Jane Campion and Gregor Nicholas. After many years of casting feature films, TV commercials and drama series we are delighted to represent Di Rowan through Silverscreen Productions as a Director. Di will focus on delivering strong performance based stories and will be based in Auckland.  So how many people are there in Western Australia? In any case, it must be quite difficult to do good work in a regional ad agency, but 303 & äht have managed to do it. To view the spot click .... HERE Good clean attempted murder from Saatchis NZ This one should be going to air any minute now, so we're allowed to show it - Fun stuff from Saatchis NZ To view the spot click .... HERE
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February 23, 2006 07:34 (Edited: February 17, 2023 05:19)
 ... some background on the 'Pioneer Need More Space' campaign from Samuel De Volder, CD, These Days, Belgium. In this campaign These Days focuses on the fact that Pioneers DVD recorder has such a large hard disk (you can store up to 455 hours of film on it), it's ideal for people who need more space. The campaign is mainly spread on-line. There were no special effects involved, so the guy is really sitting there (ouch :-). I guess if ever he had lapdance fantasies, his dream is now surely shattered into pieces... It was shot with a minimal crew (because of the budget), but thanks to the great cooperation with Caviar and Bram Van Riet, the director, we still managed to pull it off. Bob and Joeri, the creatives, also had a lot of fun creating 'Bike', another clip from the same campaign. Check it out on www.455hours.com. These Days is an interactive communications agency based in Belgium (www.thesedays.com).
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February 23, 2006 04:29 (Edited: February 17, 2023 05:19)
 A bit of background on this week's featured spot "unfinished" ... from Scott Lambert, CD, FCB Melbourne, Australia This spot will go to air tomorrow, 23-02-06, below is a brief description. To highlight the superb finish of the new Civic, this 60 second spot features the Civic driving through a world where everything else is, well, unfinished. The spot, directed by Jess Bluck of Revolver Film, sees families happily living in half-built houses, driving frame-work cars and playing in a swimming pool with no water. The Civic also travels past unfinished zebra crossings, street signs and a baby in a frame-work stroller. The unfinished world is completed as the Civic passes an unfinished sportsfield with a frame-work billboard in the background. The spot ends on the line The new generation Civic. Nothing else feels as finished.  From Gavin Kellett, Publicis UK, one of the creatives on "Still Shakin it": "It's always a bit daunting following up something as successful as the previous Shake It campaigns. But fortunately, all our research kept telling us what a powerful differentiator we'd developed by focussing on the Mégane's rear end. So despite the best efforts of Renault's designers to get car-buyers to notice the new front, we thought it was best to keep giving them what they wanted. Dancing bottoms." To view the spot click .... HERE  Irish agency Chemistry pampers cows in this new advert for Kerrymaid milk To view the spot click .... HERE Excellent new work from DLKW London & the Pink Film Company
TV
February 23, 2006 02:55 (Edited: February 17, 2023 05:19)
 Very tasteful new work for Esso & their Winter Olympics sponsorship - DLKW & The Pink Film Company. To view the spot click .... HERE New aids work from .start GermanyJust a coincidence ... nothing more
UK
February 23, 2006 02:05 (Edited: February 17, 2023 05:19)
  the new French connection spot through BMB London & the Groovcutters film clip ... a few similarities? To view the French Connection spot click .... HERE To view the Groovecutters very badly chopped up clip, click .... HERE Inside the producer's head.
INSIDE THEIR HEADS
February 23, 2006 01:00 (Edited: February 17, 2023 05:19)
 Inside the head of ... Caroline Rowland, MD, founder and Exec Producer of New Moon, the only UK production company that specialises in broadcast, corporate and commercials all at the same time. New Moon were responsible for the two Olympic bid films that helped win the London 2012 bid. Caroline is also founder and producer of Moongate Films, a feature film production company. bestads: Does it get a bit tricky doing broadcast, corporate and commercials all at the same time? Caroline Rowland: Very rarely. I have 3 brilliant heads of department who are specialists in their area so I just get to bask in reflected glory. bestads: ... And does the ad industry regard the corporate work as the poor relation? Caroline Rowland: Sometimes. But I think thats changing as the media landscape changes. Films like Inspiration and Sport at Heart are proving that corporate work is often as creative, epic and influential as the best 30 spots running as TV ads. bestads: Why were there two London 2012 films? (& how did you guys get both?) Caroline Rowland: The first was a celebration of London aimed at consumers to engage their support for Londons bid. The second is a celebration of the Olympic Games and its power to inspire. 2012 were so delighted with the first film, they commissioned us to make the film for the IOC without a pitch. bestads: So ... Not busy enough with all of that you launch a feature film arm?!! Caroline Rowland: Well, you know. Fill the unforgiving minute and all that bestads: Any advice for struggling film companies? Caroline Rowland: Learn to love the Studio system. bestads: ... and now for the questions that we put to loads of producers over the past couple of weeks: There are quite a few production companies out there. How do you get the attention of the agencies? Caroline Rowland: Hire the best-looking, smartest, funniest people in Soho and occupy the space above the Shaston Arms!! bestads: Is the producer/ director relationship like a marriage & if so who wears the pants? Caroline Rowland: Absolutely and what a question! bestads: When you send out a treatment of a script do you worry about who might steal it? Caroline Rowland: No, why? Should I? Surely no-one in advertising is that unscrupulous?! bestads: PSA (charity) ads ... A necessary evil (paying back favours) or a chance to shine? Caroline Rowland: Definitely a chance to shine and a great way to give young directors an opportunity to get on the Agencies radars. bestads: A great script comes in. You really want the job. What do you do to make it happen? (its okay ... you can tell us people dont remember what they read on the net. Scientific fact.) Caroline Rowland: Dazzle the Agency with witty repartee and then slam dunk the pitch with uber-efficient organisation! bestads: the life of a producer .... Its all about the budget. True / False. Caroline Rowland: False. Its also about the thrill of making something great. Creative procreation. Rankings explained
FROM BESTADSONTV
February 16, 2006 08:55 (Edited: February 17, 2023 05:19)
 The bestads rankings: Rankings are based on the credit information on all ads featured on the main page (TV & print / outdoor). Credits are automatically added to give the total - so if your credits are inaccurate, the rankings will be affected. Tell us & we'll fix it. You can select rankings for different regions / roles years etc. The little medals next to a name = FIRST PLACE The little black number next to a name = the number of spots/ print ads (depending on what you're searching) by that person / agency that have been featured on the main page (TV or print / outdoor). We only show the top 100 positions ... each position alphabetically. We are currently missing LOADS of creative director credits from the UK which means that other regions appear to be doing MUCH better than they really are. Please contact us to amend credits. Also ... If your agency PR person isn't already in constant contact with bestads, get them to drop us an email. They can then let us know what you've been up to ... TV / Print / Outdoor ... & you'll climb up the rankings. Get those lovely PR people to keep us on out toes! Contact details on the menu bar at the top of this page. Thanks. Beamo. Mother New York ... new work for Virgin Just a little bit bent ... a couple of new spots for Virgin Mobile. Here's one. To view the spot click .... HERE So who's O'Keefe Murphy Gaff ...? Same old story ... the printer did it. Nice work from this small Australian agency. To view the spot click .... HERE TBWA/Chiat/Day New York ... new work for Sprint-NextelSt Luke's London doing the coconut waltz New work for PJ Smoothies from St Luke's A series of 2 good adverts from the very clever people at St Luke's London. Here's one ... To view the spot click .... HERE New coca cola work from W+K Amsterdam  After the superbowl flurry from BBDO NY (Fedex, Aleve, Pizza Hut) comes Sierra Mist, new Pepsi work, & now some very nice GE Healthcare spots. They must be knackered. "You can tell when it's not all Aussie"
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February 16, 2006 00:29 (Edited: February 17, 2023 05:19)
 A bit of background from Neil Mallet, Creative Director, Marmalade Communications A lot of occasional users of public transport particularly tram and bus leave purchasing a ticket until they are on board. This creates congestion on the vehicles and often people were caught without the right change. Our job was to encourage them to get tickets before they got onboard. The basic idea was simply to flag for punters that the best place to buy was at agents with the blue sign outside. The ridiculous acronym was the key to reminding people to buy before they ride. It works because it doesnt.
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February 15, 2006 22:34 (Edited: February 17, 2023 05:19)
 A few words from Michael Wong, director, The Sweet Shop. The TVC came about in an unusually collaborative way. Everyone involved wanted something hilarious, ridiculous, ironically Australian with a gentle, worldly, social comment all at the same time. The scripts evolved from a series of comedic spots, to a documentary style ad, exploring the world of committed budgie smuggler. The TVC is a laconic, very real feeling piece, that will no doubt have some viewers taking it for a legitimate doco. I really hoped to suspend our disbelief of the carry on. I wanted it to get under peoples skin and touch on world views from a laymans point of view but in an entirely Australian way thats way away from the stereotypical that has defined a lot of our humour. I really wanted to make something for Australia that dug into our modern culture on this level and made it accessible in a ridiculous but endearing way. I wanted us to really be able to celebrate our differences and oneness. The idea that we could all be smugglers if we wanted to be free is such a beautiful thing. The Budgie Smuggler campaign is brainchild of creatives Nick Levey, Simon Higby, and CD Kevin MacMillan of The Works, Sydney incollaboration with director Mick Wong of The Sweet Shop and MTVs National (Aus) Creative Dir Annabel Beresford.
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February 15, 2006 21:37 (Edited: February 17, 2023 05:19)
 A few words from Nick Allsop, DDB London, & art director on this week's featured VW spot "ripped off". We love the way this ad has turned out, largely thanks to Steve Hudson. It's often easier to work with a director who's an ex-creative, and Steve is one of the most-awarded creatives ever. We spent a lot of time pumping him for 'war stories' about old campaigns and agencies. In between imparting careers advice, he took an extra-special amount of care crafting this ad: perhaps he had a point to prove having once worked at BMP DDB writing VW commercials. Little things like torrential Scottish rain and losing our main location the night before we were due to shoot didn't faze Robert Campbell and Outsider either, and lighting cameraman Ray Coates deserves special credit for his filmic cinematography. Some bloke called Mendelssohn did a nice job on the music too.
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February 09, 2006 10:06 (Edited: February 17, 2023 05:19)
 ... a bit of background from Danny Robashkin, MAKE. We always create spec spots in house when we have the time in order to broaden the scope of our portfolio, and hopefully have some fun in the process. The spot was created in 3D, but we were going for a different style as far as the look is concerned. We also rarely get to do much character work so this was another chance to spend some time on character animation. We spent a few weeks on and off on the spot, and it has been great getting the positive feedback from people. Especially sites like bestadsontv.com and boards for example. I doubt Nike, or ESPN for that matter would end up using this spot, but you never know. We created a spec spot for Sony a few months ago and that led to a few projects, so these are definitely worth while. For the MAKE site, go to http://www.makevisual.com
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February 09, 2006 10:00 (Edited: February 17, 2023 05:19)
 A bit of background from Thorbjørn Naug, Creative Director, BTS United, Oslo ... CD on "Mayday" The ad was shot in the old airport in Oslo, with German actors. The client is Berlitz in Norway. The ad was running only on norwegian tv, but was at the same time available on the internet... We had to close the server because it could not handle the massive traffic after only a couple of days.. About the agency: BTS UNITED OSLO is part of the WPP advertising network. * Our Offices: * Berlin Cameron United. New York * BTS United. Oslo * Cole & Weber United. Seattle * United London * LDV United. Antwerp * Les Ouvriers du Paradis United. Paris * Sra.Rushmore United. Madrid * WM United. Buenos Aires  More good work from Mother London, currently leading the bestads rankings as the best agency worldwide. To view the spot click .... HERE From Mother: The new adverts for I cant believe its not Butter are Ozzy Osbournes first ever UK TV commercials and were shot over three days near Ozzys home in Buckinghamshire. Jon Culshaw impersonates Ozzy so convincingly, just like I cant believe its not Butter impersonates butter that the advert humorously plays on the two Ozzys being unable to tell the difference between the two. Jon Culshaws realistic impersonation and makeover even had Ozzy convinced that he comments, I cant tell the f***ing difference when I look at the ad. It freaks me out! United's new spot via Fallon Minneapolis Our only 2006 Superbowl offering. This one was shown regionally during the game. To view the spot click .... HERE Others from the Trumpet Campaign Following on from this week's featured spot "Undies", here are the others in the series: To view the spot click .... HERE |
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