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Seen and noted
 From the release ... Directing duo Smith & Foulkes of Nexus Productions have just been invited to direct the title sequence for the debut PLATFORM International Animation Festival.  The mission of this first major US animation festival is to give artists from around the world a non-commercial forum that allows for their continued inspiration and growth. The festivalâs six-day program includes premieres and retrospectives, rare screenings, guest speakers, exhibitions and workshops with leading artists.  The title sequence tells the story of a little white cubes epic journey to join the PLATFORM box party. The sequence was blocked out as 3D animation with camera moves and every frame of animation planned out. The moves were then taken on to the shoot to act as reference. Smith & Foulkes used a Canon Digital SLR camera linked up to a laptop allowing them to capture frames and play them back checking the shots as they went along.  By shooting digitally Smith & Foulkes ended up with a much larger image size to work with when compared with the normal 35mm motion picture frame.  These frames were then taken into After Effects and Photoshop for a clean-up where people and rigs from shots were removed.  A final grade was then added in Flame. Smith & Foulkes added, âIts not often you get the chance to do pretty much what the hell you like, so we took the opportunity to get our hands dirty â with pigeon muck mostly.  The PLATFORM Festival supports a very DIY aesthetic so we wanted to reflect this working within whatever physical constraints on set that were thrown at us, be it the vagaries of the British weather or whatever location we could beg for the day.  It was fun to find as many creative solutions as possible to get the footage, from integrated 3D for the ship to a nine-inch long toy truck suspended in the air.  That to us is what PLATFORM is about - using any technique, high end or handmade, to tell a story.â Click here to view this spot GUEST JUDGE / bestad of the week David Dao, Creative Director of Cunning London, will be this week's guest judge. David will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV I got home just in time to review this week's ads with my daughter Nastassja, before putting her to bed. Apart from jumping up and down on the table and trying to sit on my PowerBook, she was pretty focused. Her favourite was the MTV donkey trying to save the planet (very funny). I quite liked the Amstel Light ad, which made me laugh and Nastassja clap. However, the best of the bunch has to be Barnardo's - 'Never give up' because the message has clarity and the acting conviction. It's not about the swearing, it's about the subtext. Also, last week I came across the press ad in the Metro and I actually brought it into work and showed a few people because I thought it was so restrained and brilliantly simple. And yes I did text the number and it would be great if everyone reading this did too (Text BELIEVE to 84862). Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  I must confess when I viewed this work Nastassja was getting a bit restless (it was way past her bedtime), which meant focusing on some print advertising was not really a priority. If an ad was going to get my attention it had better be fucking quick and be saying something worth listening to. Then I saw the Rock Trust ad about childhood memories. This ad works on so many levels. Emotionally it's spot on. Visually it tells so many different stories and triggers so many different insights into a child's quality of life. For me however, the thing I like most about this ad is, intentionally or not, it says that sometimes a child's life, on the surface, can often seem perfectly normal and in many ways triumphant but in reality be utterly horrid. (Text ROCK to 84858 to donate £3). I'm afraid Nastasja didn't think much of it though. She fell asleep. Contented. Alright for some. Click here to view this ad Nice work in a tough category - from BBH London Persil "Ghost" Description ------------------------------------ Client Brief: To follow up the excitement and awareness created around the European launch of new Small & Mighty Click here to view this spot From The Darkroom @ Partizan & AKQA London. Description ------------------------------------ The campaign, produced by DLKW through COI, centres around the theme that there is âNo Way Out for Car Tax Evadersâ and describes the on-road enforcement process, from clamping and towing to ultimately crushing your vehicle, that the DVLA can employ should you fail to pay. Creative Commentary ------------------------------------ The TV commercial sees a young man and his girlfriend return to their car on their way home from a night out. As he attempts to unlock his vehicle the car door suddenly crumples, which sets off a series of implosions as the car begins to crush itself. As this happens a voiceover tells us that that, if you donât pay your car tax, the DVLA has the power to clamp, tow, or even crush your car. The ad culminates in the car being crushed to the size of a cube at the manâs feet whilst his stunned girlfriend looks on. Click here to view this spot Guest Comments for the featured BARNARDO'S spotA few words from Nick Gill, Creative Director: It was important that the spot had an honesty and authenticity about it. We'd cast the young boy, Lewis, for the press ad, and were praying he'd be able to deliver a great performance on film. He steadily improved over two casting sessions. But on the day he was James Dean. And this was due in no small measure to the smart direction Andy McLeod gave him. We're all very proud of the film, and we hope it will do a great job for Barnado's, as part of our Believe in Children initiative. Go to the best TV page or Click here to view this spot Mother London & Anonymous Content @ Independent Description ------------------------------------ The new Summer Beauty ad from Boots is all about the 'most dreaded moment of the year' which all women know is the moment you have to show your bikini body for the first time on the beach. Click here to view this spot Guest comments for the featured Vodafone spot A few words from the creatives, Simon Veksner & Nick Allsop, BBH London. Our original script was about a rain of watches, inspired by the scene in Magnolia where it rains frogs. However, every director we spoke to was worried that watches falling from the sky might take people's eyes out and smash cars. Simon Ratigan solved the problem quite well, by suggesting it should rain watch parts and not just whole watches. We still managed to blind a couple of extras and blow out the odd windscreen, but otherwise the shoot went fine. Then The Mill added gazillions of extra watch parts, we put April Showers on the top, and got Judi Dench to do the voiceover. That was a coup. O2 and Orange are both using people who've played Bond villains (Sean Bean and Dougray Scott) but we've got M, so we win. and from the director, Simon Ratigan ... Vodafone was an amazing challenge. Not only did we have to make it rain time, but we also had to make a big corporate ad not feel like a big corporate ad. It was important to give it a more friendly and human feel and for this reason, we tried not to get hung up on the effects, but concentrate on the people and their reactions to the falling watch parts. By doing many of the effects entirely in camera, these reactions became more genuine, as everyone involved was literally being rained on by cogs, winders, springs and occasionally even watches themselves. This process also helped to give the special effects a very natural look and provided The Mill, who did hours of brilliant and painstaking post-production, a very real and solid base to build upon. From the start, I wanted the commercial to look like it had indeed been raining time and that we happened to be outside with a camera filming what we saw around us. With 90 seconds to fill, tight deadlines to meet and reality as our goal, the project has been, without doubt, a terrific success. go to the best TV page or Click here to view this spot New Peugeot idents from Euro RSCG London Description ------------------------------------ The Peugeot GTi is back. Creative Commentary ------------------------------------ Little film idents. Cool animation style. Click here to view this spot New print / outdoor / ambient Following on from the recent Ribena TV work ... Link ------------------------------------ Click here to view this ad New print / outdoor / ambient BA will carry your clubs for free. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient Anchor is the only butter brand made with free-range milk. And with this great fact in mind CHI&Partners have created Anchor, The Free-Range Butter Company.This press and poster campaign consists of numerous executions using simple graphics and chatty headlines to bring home the free-range qualities of Anchor butter. In order to give the campaign a homespun feel they commissioned a specialist screen printer to construct images of meadows from individual blades of grass on recycled paper. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient Raise awareness of Crystal, the no white marks deodorant from Sure. Link ------------------------------------ Click here to view this ad  "Experiment" ... from Fallon UK & Blink. (Unusual choice of music. bestads) Click here to view this spot From Mother London & Tantrum Productions Some background from the creatives, Scott Harris & Damien Eley, Mother London. The Wildebeest spot is the third in the Oasis âfor people who donât like waterâ trilogy. Using only documentary footage was always going to be difficult and the finished spot has nine different pieces of film from different locations edited together to tell the story. The shots were painstakingly pulled from over 500 hours of footage by Mikko our director and Christof Williams the editor. Wildebeest were digitally added to the watering hole scene to give the effect that our hero was the last to arrive and the one who viewers would focus their attention on. It took an entire day to shoot our presenter on green screen in a park. We had to match the slope and the colour of the sand on the river bank. We also experimented with different levels of interaction with our presenter and the wildebeest as they ran past him. We originally wanted him in the water with the crocs but dropping him into the moving water and making it look real proved impossible. Putting a voice to the wildebeest was just as challenging. We tried all manner of accents and styles - each one gave the wildebeest and the ad a completely different personality. ___________________________________ Go to the best TV page or Click here to view this spot  Description ------------------------------------ The worlds endangered animals are crying out for help. Click here to view this spot New from Ogilvy London & Picasso Pictures Description ------------------------------------ Picasso Picturesâ ubik, have just completed this short film for MTV to help raise awareness of the effects of global warming. Creative Commentary ------------------------------------ ubik director, Steve Dalton, commented: 'We wanted to make something that illustrated the issue without being overly doom-laden. The idea was to go to the opposite end of the spectrum from showing filthy, oil soaked evil machinery chewing up the world and its resources. Hence the classroom and toy-like objects, to highlight the fact that its the younger generation who will have to deal with the consequences of inaction.' Click here to view this spot New print / outdoor / ambient Print campaign to promote National Express's sponsorship of the FA and the England Team. In addition promoting the fact that they now offer direct coach services to Wembley. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient Brief: Launch easymobile as the new low cost mobile network with simple price plans. Link ------------------------------------ Click here to view this ad GUEST JUDGE / bestad of the week Anita Davis and Jonathan Budds, Creative Group Heads at JWT London , will be this week's guest judges. Anita & Jonathan will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV: The MS ad is very intriguing - a woman at home is laying nasty little traps for someone. Who? An errant hubby? A kid who flunked the exam to St.Cuthberts? In fact it's for herself - in a demonstration of how MS makes the body attack itself. You do it to yourself - and that's what really hurts. Powerful, well shot, no happy ending. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  Print: The Carlsberg' tenner' is amusing and different. £5000 handed out with a removable sticker. Great way to get the Queen in your ad. Click here to view this ad New Ribena advert from M&C Saatchi London Description ------------------------------------ In Migration we follow the perilous countryside journey of Blackcurrants, Blueberries, Raspberry and Pomegrantes as they cross forests and rivers in a bid to make it into Ribena. Click here to view this spot How to make Shreddies - by McCann Erickson London Description ------------------------------------ âKnitted by Nanasâ takes us into a mythical Shreddies factory where we see how the product is really made â each piece of cereal is knitted by a Nana. They explain that it isnât easy to knit the great taste that everyone loves because Shreddies need a Nanaâs touch. In between explaining the intricacies that are involved, chatting Nanas get berated by lead-Nana, Betty. Click here to view this spot Guest comments for the featured spot Some background from AMV BBDO London: âThe Journeyâ shows how the moving image has progressed from the Zoetrope of the 1830âs, right the way through to 16 million colours and 30 frames a second on the MOTORIZR Z8 today. The action focuses on a central character, riding horseback that seamlessly moves through different eras and styles of cinematography. The commercial begins by showing the movement of a sequence of still images taken by photographer Edward Muybridge. We then travel through the black and white genres of the silent movie, a classic Mexican scene and a hand-drawn cartoon. A very muted Cavalry scene then makes way for Technicolor and a medieval joust. This is then followed by a romantic scene, an action packed Red Indian scene and even an urban police chase. The film finally culminates with a special effects laden âNinjaâ scene featuring lots of explosions and fire. The ad was shot in Spain and many of the locations have graced our screens before. The silent movie, Mexican and Cavalry scenes were shot on location at Fort Bravo where The Good, The Bad, and the Ugly, and A Fistful of Dollars were shot. The backdrop for the Jousting scene is also the same castle that was used in the film El-Cid. Many of the scenes were shot using the same techniques of that particular era. The âRomanticâ scene for example was a combination of old-fashioned rear projection for the background, and foreground elements shot in the studio. The two stunt coordinators that were brought in for the job usually work on movies and have worked on such films as; âTroy, Batman and Blood Diamond.â Click here to view this spot  Description ------------------------------------ Phase 3 of the Your Point of View campaign. Explores differing views of retirement from around the world... Click here to view this spot New print / outdoor / ambientNew print / outdoor / ambient A pencil with insanely long eraser sent to prospective students - a sign of the hard work to come if they get on the internationally renowned advertising course. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient Brief: Demonstrate how Listerine helps keep teeth naturally bright white. Link ------------------------------------ Click here to view this ad Guest comments for the featured Ford Mondeo spot Some background from Creative Director, Greg Burke: The Mondeo idea is about instant desirability - that moment when you fall so head-over-heels-in-love-with-one that you burn all bridges with the other. The balloons carrying the old cars away seemed like a visually poetic way of consigning them to some kind of metaphorical heaven. Phillipe Andre's languid direction brought this to life beautifully. Where feasible everything was shot in camera using carbon shells, and a polystyrene, helium filled car weighing only 5kg. Phillipe's use of agonisingly slow tracking shots and the inspired choice of Michael Andrews' Donnie Darko soundtrack added the edge. Buf in Paris helped to populate the sky in the wider shots.. The other star of the commercial of course is London's magnificent skyline. Using the King Kong/Empire State principle of placing the abstract or bizarre next to the familiar gives the commercial an intimacy one wouldn't have been able to recreate in Cape Town, Santiago or Buenos Aires. And from the director, Philippe Andre: This TEN day shoot took place in London which is rare but integral to the idea and believability of this spot for Ford through Ogilvy. I wanted it to be very peaceful and quiet and it works because when you look at the spot, it's like storytelling without a story - it feels like a journey. The slow tracking shots employed echo the peaceful ascent of the cars into car heaven! People feel their own cars are not worthy of remaining on the ground in comparison to the new Ford Mondeo, so they tie balloons to them and send them sky high.. Click here to view this spot Guest comments for the featured BBH spot A few words from the creatives, Matt Waller and Dave Monk, BBH London. Wars are always fun. Pretend ones anyway. During the large battle scenes we had about 400 hundred extras who quickly got hold of the Boys V Girls idea. The boys enjoyed kicking balls at the girls, and then enjoyed it even more, when the girls handbag hurling fell short, sideways and backwards. The dog at the end was a last minute idea from Traktor, and thanks to some quick dog training, a nice memorable one take wonder. a bit more background .... THE PROBLEM Young people are getting more elusive for paid for newspapers. They consume news for free (freesheets/online). They like the idea of Sunday papers but see it as an activity for their future, something their parents do. Where they do buy the Sunday papers it is not for news but for entertainment or serious comment. However, magazine purchase is on the increase amongst them. We need to show them that MOS is a relevant option for them. BBH was briefed by MOS to come up with a campaign to get the next generation into the MOS â the first work of this kind that BBH has done for the MOS. THE BRIEF To force both appraisal & re-appraisal of the brand. What our target donât realise is that the MOS has two distinct magazines, You for women and Live for men. We needed to turn the traditional proposition on its head; rather than getting two free magazines with the main paper; you buy two magazines and get a free newspaper. Once people read the magazines they realise the MOS is also a paper for them â the content and its contributors make you think differently about the brand. The fact that MOS offers something for her and something for him took us very quickly to Male/Female territory â only the MOS can bring peace and harmony to the traditional battle of the sexes⦠the MOS is Male and Female on Sunday. Cinema was the perfect choice as the best way of getting to our new audience. Itâs an underutilised medium, a place we can specifically target our (often elusive) audience in an already engaged environment. Most people visiting the cinema on a Friday/Saturday night are young couples â this gives us the chance to really target our messaging exclusively to them. To support the campaign MOS is running a mass sampling exercise for the two magazines. Not only will the audience be driven to reappraisal by the film but then they can experience the product for themselves, with audiences being given their own copy of the magazine complete with incentives to purchase & unique offers. This engagement strategy is the first of its kind â no other paper or magazine has ever advertised on cinema before and whilst sampling is not totally new, it has never been with a brand film. Essentially MOS is putting its money where its mouth is. âBATTLEâ TVC The action is inspired by the oldest battle in time â the battle of the sexes. We see two mammoth armies, men vs women, go to war against each other in traditional movie battleground. The twist is, these are modern day heroes and heroines and their arsenal of weapons are everyday items peculiar to each sex. We see men kicking footballs at women, women using their handbags and their contents as lethal missiles. Suddenly, You and Live magazine bring peace and harmony on Sunday. MEDIA DETAILS The ad breaks in cinemas across the UK on 23rd May in this yearâs biggest film release, Pirates of the Caribbean 3: At Worldâs End. The film will be shown over 12 weeks to 26.6 million admissions and will be in 18 of the biggest movies across the summer. In addition, 1.3 million copies of the magazines will be given out within the cinemas on Friday and Saturday nights â the biggest sampling exercise of its kind. CREDITS The campaign was briefed and supervised by Stephen Miron (Managing Director, MOS). The film was written by Matt Waller and Dave Monk. The Creative Director was Russell Ramsey and the Agency Producer was Sam Robinson. The Agency Planner was Kevin Brown. It was directed by Traktor through Partizan and post-production was completed at MPC. Click here to view this spot  The latest from Biscuit director Steve Rogers for ADT via AMV BBDO, London. Click here to view this spot New print / outdoor / ambientGuest comments for the featured VW spot A few words from the creatives, Sam Oliver & Shishir Patel, DDB London: There's something special about driving at night when the roads are empty and you feel like the only person in the world who's awake. We wanted to capture that feeling for Golf. Richard Burton's reading of Dylan Thomas's Under Milkwood seemed to match that mood perfectly and we went on from there. By shooting the commercial on the Genesis HD camera we were able to pick up the same level of nightime detail as you can see with the naked eye. Hardly any additional lighting was needed. This meant we could shoot the whole thing in only three nights, which was good because it would have been hard to stay awake for much longer! Go to the best TV page or Click here to view this spot  Description ------------------------------------ A quirky french rapper takes you on a bold visual trip through the impressive heritage of Kickers shoes â from Paris '68 through to The Who and then spinning out to 80âs Madchester with a pair of classic white Kick-Hi. PAM directed this commercial combining live action and bold, simple animated graphics developed from Karmarama's earlier press campaign for Kickers. PAM rapped, recorded and produced the tongue-in-cheek electro track, which is also used in the radio spots. The 60 second spot is going out on MTV and E4 and the longer 120 version will be on the Kickers.co.uk website. Click here to view Kickers  Click here to view Thank You. New work from McCann Erickson London & Passion PicturesStrong new NSPCC ChildLine spots from Saatchi London Description ------------------------------------ This TV ad campaign aims to remind adults how frightening it can be for an abused child with no-one to talk to; encouraging them to support ChildLine, a service provided by the NSPCC. Click here to view Talking Doll  Click here to view Talking Robot  Description ------------------------------------ A film and idents to promote Vodafone TBA, exclusive gigs for people who Love Live Music. Creative Commentary ------------------------------------ Spend the day with someone who loves Live Music. Click here to view this spot New print / outdoor / ambient.jpg "https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/May/tn_6765_Tartan(low-res).jpg") Print ad to launch the new London City to Glasgow service Link ------------------------------------ Click here to view this ad new print / outdoor / ambient Wasting the talent of HIV positive employees is a wasted opportunity for your company. Link ------------------------------------ Click here to view this ad « First « Previous Next » Last » 165 of 172 |
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