 |
Seen and noted
Guest comments for the featured spot Some background from Chris Clarke, Leagas Delaney, one of the creatives on featured work "Skateboarder". When you fly to Cape Town in the height of summer, the last thing you expect - or want in the middle of a very tight schedule â is to encounter a force 10 gale. Dummies attached to cranes donât take kindly to it. Then there was the skater, the best in South Africa. Busts his ankle ollying over a childâs trike. Cue MPC. Funny, you go all that way to South Africa, and yet all it takes is a boffin in Soho to make it look real. Still, great seafood. Go to the best TV page or Click here to view this spot The new VW Eos spot from DDB London & Bikini Films Description ------------------------------------ The film for VW takes us on a photographic journey through the synthetic smells we all encounter every day and asks the question "When was the last time you smelt something real?". A beautifully crafted piece which highlights the benefits of fresh air via VW's stunning convertible Eos Click here to view this spot New print / outdoor / ambient To launch the new Clio Renaultpsort by showcasing Renault's 30 years of F1 experience. Link ------------------------------------ Click here to view this ad Guest Comments for the featured Nokia spot "The Riddle" A bit of background from Oliver Green & Greg Milbourne, Lowe London, the creative team behind featured spot "The Riddle". The Riddle Once the VO for the riddle was written and in place the shoot itself became a very free flowing and organic process. Director Rupert Sanders of MJZ approached it with as small a crew as possible choosing flexibility over complete control. No actual casting or location scouting was done. We had a couple of vans and some loose areas we wanted to shoot in. And we just went for it. Something in the region of 100 people were shot in the end which made the editing process a long one. It was amazing how much the whole of the film changed when one scenerio was added or dropped. It really was a balancing act. The Harry Dean Stanton VO was a no brainer. He stepped into the booth and just nailed it â a pleasure to hear the man work. The end result is what you see here. Go to the best TV page or Click here to view this spot Guest comments for the featured spot "Tide" A few words from CHI creative director Charles Inge: The idea for this commercial was inspired by living in the same house as three shopaholic teenage daughters. Picking Dougal to make this ad was easy. Everyone else we spoke to said it couldn't be done. Based on footage of real waves all he had to do was invent and build a new type of rig, buy a million items and animate each one 960 tiimes. Easy! Go to the best TV page or Click here to view this spot From UK agency UBER ... Lord of the Rings online.Nestle AERO - interesting approach from JWT London The Voice over makes all the difference!! Description ------------------------------------ Let consumers know that the bubbles in Aero, deliver 'intense chocolate pleasure'. Click here to view this spot  New Muller work from TBWALONDON. Müller®, the UKâs leading yogurt brand, is launching a new brand campaign, created by TBWALONDON, which will feature 100 members of the public - one of every age from a one year old to a 100 year old. Click here to view this spot New print / outdoor / ambient With its uniquely indestructible qualities, the Hilux must be every Breaker Yard's worst nightmare. This ad appeared in the local press as well as being left on car windscreens. Anyone calling the number was greeted by this answerphone message from Harry himself: âHello, this is âArryâs Breakers Yard. Iâm not here right now so please leave a message⦠Unless youâve got one of those TOYOTA HILUXâs in which case you can bugger off. You should see what the last one did to my lovely crusher â theyâre bleeding unbreakable them things. And you might as well have this Hilux brochure that Toyota sent me too. Just leave me your name and address and Iâll send it on to you â Iâll be glad to get rid of it!â Link ------------------------------------ Click here to view this ad New print / outdoor / ambient New work for 'The Nation's Gone Crunchy Nuts' Link ------------------------------------ Click here to view this ad  Description ------------------------------------ SNICKERS is packed with peanuts, which help provide the energy young blokes need to fuel them through their day. Getting the attention of this audience is harder than ever. Telling and selling don't cut it with these fellas. We needed an idea that would weave itself into bloke culture. That's where Mr T comes in; the ultimate cult icon for young blokes up and down the country. That's why we've brought him on board as the brand spokesman to promote the new Snicker's mantra: Get Some Nuts! AMV has created a campaign that invades bloke culture through working within their media environment: the online world is their playground so iChameleon@AMV have provided them with a hyper-exciting online world at www.getsomenuts.tv (live from 22nd April) where you'll be able to interact with the big man himself. Tell Mr T your problems, and he'll dish out advice in his own inimitable manner. Innovative new banner advertising and myspace widgets will appear amongst other digital media driving blokes to the site. And get set for his dulcet tones coming to a mobile near you because they're also providing ringtones for young blokes to download where he'll dish out some more sage 'man advice'. Click here to view this spot  Description ------------------------------------ HLA Director Simon Ratigan and Euro RSCG London come together to create BMI's first TV campaign for six years. These commercials are about time; how precious it is, how important it is and how we can avoid wasting it on delays, check-ins or a bad night's sleep. These films illustrate that time is something BMI understands. Visually, there are few cuts and changes of camera angle, no unnecessary complications, just striking images that allow the viewer to watch each scenario unfold and feel they are fortunate enough to experience a BMI moment. The result feels genuinely relaxed and effortless. Click here to view Green Light New from Borders Perrin Norrander, Inc. for the Oregon State LotGuest comments for the featured Ballantine's spot. From the creatives, Adam Thompson & Dan Glover-James, Publicis UK. A young man has set up some speakers somewhere in the belly of the city, (shot in the wine cellars of the Argentinian President), so he can amplify a piece of music through its network of pipes and tunnels. We chose "La Wally" because it was powerful and would sound different in the various environments. It needed to be able to interrupt people, so that their reactions would be realistic and they wouldnât just look dumbstruck. Go to the best TV page or Click here to view this spot Nice work from Saatchi & Saatchi London Description ------------------------------------ Web'n'Walk from T-Mobile is setting the internet free. Click here to view this spot GUEST JUDGE / bestad of the week Micah Walker, Creative Director, Fallon London , will be this week's guest judge. Micah will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV I'm going to have to go with the "Lux" neon ad here. It's a unique approach and a charming treatment. I'd be lying if I didn't say the ending lets me down a bit, but hey, it's the most memorable of the films. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  print / outdoor I think most stuff this week felt a bit familiar, to be honest. I'm going to go with one that didn't though, "Black Cloud". It's a really unique, graphic idea that creates active impact, and I think the art direction of the cloud shape, and its concept, proves really engaging. Click here to view this ad New print / outdoor / ambient To mark the 40th anniversary of England's World Cup victory, The Lowry, an art & entertainment venue in Salford, held an exhibition of photographs taken at previous World Cup tournaments. These promotional ads appeared in local press as well as 6 sheet posters around Manchester and Salford. Link ------------------------------------ Click here to view this ad  Nice fresh feel-good work from McCann London for Heinz. Description ------------------------------------ Encourage people to reassess Heinz Salad cream. Creative Commentary ------------------------------------ The 'Ladybug picnic' song was originally used in the children's programme Seasame Street. Its the first time a Seasame Street song has ever been used in a TV commercial. The director of Photographer also shot the French film Amelie. Click here to view this spot  Another good spot for the British Telecom series. Always good casting & strong performances. Click here to view this spot "Attractive Prices" ... from BBH LondonFrom CDP London .... you can tell when it's real Description ------------------------------------ Canon's sponsorship of the World Touring Car Championship is all about helping race fans get more involved with the action. Creative Commentary ------------------------------------ The idea was to get fans as close to the World Touring Car Championship as possible, so we took them to a WTCC track, put them in a WTCC car with a WTCC driver and actually had another car out there racing with them. Click here to view this spot Guest comments for the featured Boots spot "Price Gun" From the Director, Mark Gilbert: This was such a simple idea that we just wanted to keep it observational. The characters are in mundane but private moments being interrupted by a price gun in quite an abrupt manner. This is why the toilet scene ended up being so funny. You canÃât even see the price gun but the viewer already has that in mind so it works. And, we had a lot of fun making these films. Of course, the guy who had the worst job on set was the guy in the toilet with the price gunÃâÃæwe tried to make it as painless as possible for him. Fortunately he was a very small chap standing only 2 feet high....with really spindly arms. Click here to view this spot Here's the other Cravendale milk advert from Nexus "Out of Stock" is the second Cravendale milk spot in the series - from Wieden + Kennedy London & Nexus Productions. We're currently featuring "The Last Glass" on the main page as well. Click here to view this spot New print / outdoor / ambientNew OPEL work from Delaney Lund Knox Warren Two great new films from Delaney Lund Knox Warren & Streetlight Films Click here to view Letterbox  and here's the second one ... "Scene Change": Click here to view Scene Change Stunning stuff from Academy's nick Gordon & Grey London. Description ------------------------------------ For years Crunchy Nut talked about the lone 'crunchy nutter', this brief is to extend the desire for Crunchy Nut to a broader audience, whilst keeping the personality of the brand. Creative Commentary ------------------------------------ Imagine a Britain where the Nation has gone Crunchy Nuts. Link ------------------------------------ Click here to view this spot Guest comments for the featured ask.com spot "Information Droid" A few words from the creatives: No sound. Not a lot of colour. No thirty second time length. And certainly no director's cut. And still it's pretty darn effective. Gotta love that. But, don't be fooled...takes a lot of work to be this low-fi. ali n nicolas Go to the 'best TV' page or Click here to view this spot  some others in the series: Click here to view Information Revolution  Click here to view Evolve GUEST JUDGE / bestad of the week Howard Willmott, Creative Group Head JWT London (pictured!), will be this week's guest judge. Howard will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  BEST TV Good and simple is hard to come up with, tough to sell and brave to buy. Brokeback Mountain, Discovery and Roller-coaster should all be applauded then for making it out alive. For me the most refreshing execution though, was Discovery. Surprising, rewarding, educating and fun. I want to watch the channel. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  BEST PRINT The WWF image is clever, but ends there. Lookey-likey fails to provoke me into taking any action. The better Irish Radio station piece reignites the power of radio in my mind and makes me want to tune in. Click here to view this ad New print / outdoor / ambient A print and poster campaign highlighting the bicentennial anniversary year of the abolition of slavery. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient New Ariel with Febreze keeps your clothes smelling fresh, all day long. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient The brief for this ad was borne out of Londoner's mounting frustration with the tube system. We wanted to produce a tactical poster that could be put up in and around London tube stations highlighting the efficiency of Vick's Sinex compared to that of our tubes. We asked the media company to book cross tracks and/or sites near tube stations and then, when we knew there were yet more tube strikes/cancellations/ 'essential' track repairs planned, the posters went up. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient To raise awareness of Tommy's the baby charity and the research it funds to find out why 1 in 4 women lose their babies during pregnancy or birth. Link ------------------------------------ Click here to view this ad New spot for "Joost" ... a new online TV service Description ------------------------------------ Directing team RBG6 have recently completed a film for the new online TV service, Joost. The 55 second film uses live action with animation to illustrate the idea behind the Joost project, but instead of trying to match the high-tech nature of the new service with futuristic visual wizardry RBG6 go in the opposite direction and explain things refreshingly simply and effectively with a minimum amount of fuss. RBG6 said, "How to you visualise the marriage between TV and the internet? And who is going to explain it to us? An old man describes and demonstrates it with what he has to hand - jars, boxes and other stuff you would find at home. Colourful animations create a bright contrast to his attitude and environment. The simplicity of the film gives it a clarity that we're especially happy about." Click here to view this spot Red Bee & the BBC .... more good promo workNew print / outdoor / ambient Counterfeit cigarettes are a growing problem in the UK. They look like real cigarettes but are made in illegal factories in places like China and Eastern Europe where cow manure and floor sweepings (with rat droppings) are used to fill out the low-grade tobacco. Link ------------------------------------ Click here to view this ad yellow pages - an ode from Mother London From Mother London & Academy. Brief : To make people reconnect with Yellow Pages Click here to view this spot New print / outdoor / ambient Nothing can stop the powerful Toyota Hilux. Link ------------------------------------ Click here to view this ad « First « Previous Next » Last » 166 of 171 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
