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Seen and noted
New print / outdoor / ambient (we're just chasing the credits info for this one. bestads) Link ------------------------------------ Click here to view this ad New print / outdoor / ambient These pens were sent to leading business people. They work with a press campaign (featured on Best Ads a couple of weeks ago) to show how businesses can make a difference to climate change by signing up to the WWF's climate change programme. The ad scrolls out from the pen and can be torn off. On the flip side is a coupon to fill in and send to the WWF. Link ------------------------------------ Click here to view this ad New PlayStation 3 work from TBWA LondonNice work in a tough category - from BBH London Background to the making of Persil Small and Mighty 'Fireworks' Simon Willows - Director Blink Productions The main reason for Simon adopting the technique of puppetry was due to the idea itself - bringing clothes to life in an unexpected, imaginative and realistic way. We couldn't use CG as the clothes had to look real and clothes don't naturally explode like a liquid would have done. Giving clothes an anthropomorphic quality isn't easy, i.e. for 'Ghost', Simon had to give each piece of clothing a personal characteristic that was realistic and recognisable. For 'Fireworks' he had to work out a way of giving the clothes an explosive quality, which was far from easy. The main advantage of using puppetry was that Simon could carry out many tests to help him work out how to develop each of the ideas and instil the human and explosive qualities required. It also meant that the Agency and Client could see how the ideas were developing and could imagine how the end film might look. Inherently, this was a more inclusive process than CG. We did the job in a very 'low-fi' way which meant we could try stuff out without committing thousands of pounds to a technique which didn't work! 'Fireworks' was a very interesting challenge. How do you instil the explosive qualities of fireworks into clothes and how do you make this feel real. Simon used a mixture of conventional puppetry techniques, like fishing wire, fishing rods and puppeteers along with a few slightly non conventional ones, from electric drills, to tensioned elastic ropes. 'Ghost' was slightly easier and used more traditional techniques using puppeteers. That said as with 'Fireworks' the tricky thing was that there were more than 10 pieces of clothing for each scene which all had to be done as individual shots. The key here was scene composing and the choreography between all the different props and clothes. Simon is the king of preparation, and this was certainly the requirement on this project. It isn't often you 'do it, do it again, do it better, test the test and then shoot' .... Click here to view this spot BBH London - new work for Dero ... RomaniaFallon's promo for the new BBC programme "Rush Hour".Guest comments for featured spot "THE LEGEND" Background from the creatives Claudia Southgate and Verity Fenner, BBH London It is a fart. But it's a beautiful fart. (Nick Gill Pre prod talking to Mr. Perfetti our Vigorsol client) Ultimately, this was how it was sold in and this was how it had to look. A film so beautiful that you would never see the gag coming. We still can't quite believe that we made an advert about a farting chipmunk. (NOTE: it is not a squirrel!) It was one of those adverts you write and quite frankly think that there is not a hope in hell it will ever make it through to the other side. But there you go, nice things happen when clients are as brave as the Perfetti client. We wanted it to feel like an old piece of animated footage that had been found showing the great Miracle of the 1910 Wyoming Forest fire. We wanted it to feel believable and historic and that the chipmunk (not squirrel) had really been a miraculous and almost biblical presence in this story. There has been a slightly old grade applied to the film to create this look. Music was scored to picture in Prague. Quite simply we could never have made this film without the brilliance of Ben Dawkins and the magic minds and fingers at MPC. They worked around the clock to put every whisker and frosty glint on this ad. And also a huge thank you goes to the wonderful Nick Gill. We hope you like it, and him. And he's not a squirrel. Did we say that already? Go to the "best TV" page or Click here to view this spot New McCoys work from Publicis London & Another Film Co. Men only crisps. Description ------------------------------------ Brief to: Reaffirm what McCoy's stands for- the first and best crisp designed specifically for blokes distinctive appetites. Click here to view this spot Guest comments for featured spot "CHOIR" A bit of background from the creatives, Stine Hole and Marie Ronn, TBWA London. NIVEA Goodbye Cellulite We were asked to produce a viral campaign for Nivea, to promote their new product Goodbye Cellulite. We wanted to make it stand out from the category, and not be like any other beauty ad. And because it's a viral, we had to make it as funny and entertaining as possible, to make people pass it on. This is the first viral that Nivea have aired, and it gave both them and us the opportunity to produce something a little bit different from their other advertising. We wanted to make the campaign uplifting, and show women celebrating their smooth behinds. And who would be greater to praise their good-looking butts than a loud and charismatic gospel choir? They have the right attitude, and would be surprising and outrageous enough to capture an audience. So, with some help from professional musicians and singers, we created a gospel song honouring "our sweet behinds". The ad was shot over 2 days in a community hall in central London with Partizan director Leslie Ali. Go to the "best TV" page or Click here to view this spot New Print / outdoor / ambient In advance of the R8 launch in July 2007, Audi are planning outdoor poster activity (48-sheet and 96-sheet) around the UK at the end of February featuring beautiful shots of the car and a call to action for viewers to text in to download the R8's roaring engine sound onto their mobile phones. Once they have texted in, they will be able to hear the engine of this awesome model - directly from their phone. Link ------------------------------------ Click here to view this ad New Viral work for Adidas out of 180 One of a series of Adidas Virals from Knucklehead directing duo Zac & Dan. Link ------------------------------------ Click here to view this spot  New work for the Department for Transport, from Abbott Mead Vickers via Partizan UK. Click here to view this spot From Leagas Delaney & The Pink Film Company Description ------------------------------------ To draw attention to the issue of human trafficking and make it relevant to people in their everyday lives. The central thought is that people should never be bought and sold. Creative Commentary ------------------------------------ A big thanks to everyone who gave so much of their time in the making of this campaign. Click here to view this spot New Interactive from Ogilvy London. Here's the "Branded" King Nick spot ... following on from the one curently featured on the "best interactive" page: From Ogilvy ... At Ogilvy we've produced a viral for the relaunch of BrandRepublic's website. We've hijacked the leader of a micronation...King Nicholas of the Copeman Empire and set him up in a Spinal Tap inspired home video. You can listen to his views on current affairs, coastal erosion and empire building and ultimately decide whether to join him and his 'caravan' republic or to join us and gain access to innovate news content for marketing, business and advertising people. Click here to view this ad  and the print ...... Click here to view the PRINT work. Guest comments for featured spot "Dream" Some background from Lead VFX artist, Adam Watson, Rushes. This spot was a pleasure to work on, being highly technical and creative. Working closely with Director Simon Burrill from Infinity, we created the amazing dream world you see in POV from the start of the commercial. From the outset there were several technical hurdles to overcome. All the main shots needed 3D tracking to integrate all the set extensions, background replacements and other tweaks and trickery we did. Flame's 3D capabilities were pushed to the limits, creating all the environments in a 3D space and utilising 3D objects throughout most of the scenes. A huge amount of rotoscoping was done by Joe Dymond to give us the latitude to replace, chop, warp any part of the image we wanted to. The change from the shot plates to the final image is dramatic. Technical aspects aside, the rest of the job was about experimentation. We began two weeks of creative collaboration to push the project into the surreal world you see on screen. The concept was set, but the creative brief was open. The first scene takes a few viewings before you see every change we made, from subtle colour changes to floating post boxes. A lot of work was done on colour grading at the end of the job to push that dream idea even further. Coloured light leaks and refined selective grading were the final touches to lead your eye around the image. All in all it is an interesting and beautiful commercial for a household favourite. Click here to view this spot Guest comments for featured spot "Damaged Goods" A few words from the director, Michael Geoghegan, from The Pink Film Company. Human trafficking is an odious reality of our world; with "Stop The Traffik" we wanted to explore the natural conclusion of this trade if we allow it to continue. Shooting this film in an understated, everyday, matter of fact manner felt like the most effective way of getting us all to relate to and hopefully connect with this problem. Click here to view this spot New print / outdoor / ambient These double page spreads use a mirror image to show how people are just as distracted by the Ford Focus Coupe Cabriolet with the roof up as they are with the roof down. The endline reads "You'll fall for it twice". Link ------------------------------------ Click here to view this ad 2am Films ... new anti smoking spot for the UKUnusual TV idents from Channel 4 (UK) E4 takes a pot shot at cheap loan ads that are flooding daytime television. Link ------------------------------------ Click here to view this spot New Print Work These two books, boys and girls and true or false, have been produced for NHS trusts in Glasgow, Lanarkshire and Ayrshire. The books have been conceived to pastiche the classic "Ladybird" titles of the 50s and 60s, juxtaposing the innocence of the originals with sexual content and West-of-Scotland dialect. Our brief was to create material to stimulate discussion and consideration of sexual issues amongst kids aged around 12-16. The books will be distributed through youth groups and individual youth workers, and focus on issues like peer pressure, bullying, boasting and lying where they relate to sexual matters. Link ------------------------------------ Click here to view this ad From M&C Saatchi London for the Royal Bank of Scotland Here's the first of a number of spots from Partizan London. This one's called "Roller Boy" - for Miller, via Traktor & Mother London. Click here to view this spot  Description ------------------------------------ Shell's new commercial follows the story of Jaap Van Ballegooijen, a Shell employee and how he came up with the first ever snakewell in Brunei. Click here to view this spot A lot of great work coming out of Partizan London this week.New VW golf work from DDB London & PartizanNew Channel 4 work in the UK, from 4 creativeAnother nice Yaris spot in the latest batch from CHI, London. More of the CHI & Partizan Yaris work - "Treat it with respect". this one ... "Tag". Click here to view this spot From Smith & Foulkes for Valentine's Day Description ------------------------------------ The latest creation for Wieden + Kennedy, arrives just in time for Valentines Day. Promoting that with Orange Pre-Pay, the more you talk the more free minutes you get to speak to the ones you love. Entitled Valentines Serenade a new character this time is introduced, a female by the name of Val, who captures the attention and heart of both Millidge and Doig. They vie for her affection in their usual yet unique style. And in a bid to win the heart of fair maiden, Doig (the one with the long neck) appears and is about to start serenading her with a song when Millidge (the short stumpy one) swings in Tarzan-style on a rope, steals the orange mouthpiece from Doig and starts singing some tuneless operatic rendition in an ostentatious and overly-dramatic fashion. He whips out a single red rose from his pocket, trying to woo her whilst pirouetting across the floor. Meanwhile Doig looks on non-plussed and in disbelief, eventually snatching the mouthpiece back before performing his own short aria. The campaign was animated in 3D with careful consideration given to the subtleties of the characters expressions and movements. Click here to view this spot New Print Work Fashion, frolics and fall outs as WAGs compete to run successful fashion boutiques. Link ------------------------------------ Click here to view this ad Guest comments for featured spot "Train" A few words from the good people at BBH, on the making of Vodafone Train Introduction to the film Train is a very emotive, compelling, exciting, memorable realisation of make the most of now. The most successful advertising goes in through the heart this film certainly does do that. Its a film that makes the hair stand up on the back of your neck, hopefully. Its a film that makes you tap your feet and feel good. Its all about if you are having fun even the slowest journey can literally fly by. It was a challenging film to produce, predominantly because it is a period piece so every detail needed to be authentic. Heres how it was produced. Studio In a studio in Prague, just after the Bond film left, we re-created a 1910 steam train. We recorded the specially composed music prior to the shoot so our hero, a genuine violinist, could bow in time ensuring the takes appear genuine. As our violinist begins to play the passengers spring from their seats, inspired by the music, and begin stomping their feet, clapping their hands and spinning one another around. The carriage rocks back and forth. Well actually, two crew members give it a good push. Location The next two days were spent in a cabbage field a few kilometres outside of Prague. Not a sign of modernity anywhere. Jammed in next to the crane camera we hurtled along in front of the steam train to capture its beauty and speed head on. We spent hours filming this magnificent steam engine accelerate from painfully slow to full steam. We needed to shoot all of this action for real to ensure we captured even the tiniest details. Making the train fly The magicians at Glassworks spent weeks building a computer generated image of our train from hundreds of stills taken on location, in order to make it fly. This is the climax of our adventure. The excitement inside the carriage is so intense our train takes off, rocketing over the countryside. The station Sadly every journey has to end. The last day was spent filming our train pulling up into the station. Go to the main page or Click here to view this spot Guest comments for featured spot "Dangerous Liaison" A bit about the 'making of' Levi's "Dangerous Liaisons" by Davud Karbassioun, Producer BBH. "Dangerous Liaison" was shot by Ringan Ledwidge through Rattlingstick over two extremely long shoot days on a large scale set-build at Barrandov Studios in Prague. From day one the production was a big challenge. The objective was to use a couples passion to seamlessly take the viewer through over 130 years of Levis heritage, concluding with a showcase of the new 2007 Spring Collection. Each era was meticulously researched up-front and was supported by genuine and authentic styling, wardrobe and set design. Whilst the intention was to keep the transitions secondary to the playful and sexual performance, every single detail from the furniture to the wallpaper to the lamp shades and even the door knobs is 100% true to the exact era the couple are in. We start in 1873 workwear and travel through the 1930s, into 1950s glamour, 1960s Woodstock, 1980s, 1990's, and finally into the new 2007 collection. Ringan and BBH were focussed from the beginning on keeping the film all about the intensity of the relationship between the couple with only one thing on their mind. The post techniques used for the transitions through the eras should not in anyway interfere with the action or emotion. The Director was keen to keep the film as intimate and real as possible and in my opinion really managed to capture this in a beautifully subtle and totally realistic way. This was achieved by working very closely with the French actors over a number of days before we started shooting. Intimate hand held camera techniques were preferred over the more obvious post friendly motion control method, making some of the in-camera transitions very difficult. Phil Crowe from the Mill was present on the shoot and brilliantly managed to create these impossible transitions in-camera without intruding on the action or drawing any attention in the final film to how they were achieved. On top of the passion and raw sexiness that comes across on camera, Ringan and BBH were focused on the quality of the performance and creating a playful nature to the film which I think coupled with the ever-changing details of the eras means you can watch the film again and again. Go to the main page or Click here to view this spot Guest comments for featured spot "Hands" Just a few words from creative Mike Durban, AMV BBDO London. This Guinness film is shot entirely using Stop Frame animation and features the actual hands of the animator, Michael Schlingmann (of Uli Meyers Studios). You can also shoot your own version on guinnesshands.com. Click here to view this spot The new guinness "Hands" site We're featuring the new "hands" TV work over on the main page, but the site is well worth a look too. You can see the spot there as well. here: www.guinnesshands.com Guest comments for featured spot "Belonging" Some background from the creatives, Sam Akesson & Tomas Mankovsky, Fallon, London. It was important for us that the spot had a 'real' and sort of handmade feel to it. We didn't want it to be too slick or a fancy post job, so everything was done in camera. To create this we had to work with choreographers that was used to this type of 'magic'. It took several months of rehearsing, first in London, and then on location in Buenos Aires to create these illusions. When we finally got to shooting it was quite amazing. It was as if we were watching postproduction live in real life, while in fact people were running back and forth, ducking down or jumping into holes in the ground. Go to the main page or Click here to view this spot New Cadbury / Flake work from Publicis London.New Print Work Valentino Rossi's Motorcycle (M1 Yamaha) came in a tour to Colombia and it was exhibited in the mayor cities of the country. Creating a lot of expectation. Link ------------------------------------ Click here to view this ad Guest comments for featured spot "Mr Blonde" A few words from Sam Walker, Mother London, creative on "Mr Blonde": "We wanted to move the campaign on and the logical conclusion was to take the Orange Film Board out of the boardroom and onto the set to see the films that they'd actually funded. The opportunity was there to see how the films were intended to be, the Orange guys' ludicrous comments to the leading actor and the resulting film after they'd finished with it. We tried to treat the opening sequence with as much integrity as we possibly could. We wanted to people to believe that the film that was originally being shot, could, if Orange hadn't got hold of it, actually have been an interesting movie." Go to the main page or Click here to view this spot  BBH & Rogue's new Flora spots. Click here to view "Scan" Description ------------------------------------ THE BRIEF 70% of us have hearts that arent as healthy as they could be. Thats why heart disease is the worlds biggest killer. The problem is that people take their hearts for granted, they usually dont think about them until its too late.  Click here to view "Runner"  from the PR release .... Fallon UK & Saatchis UK Help Save Planet with Draws Adma Competition. Draw Pictures well-received script-writing competition from last summer has now culminated in its apex with the production of two polished, broadcast-worthy 30-second spots that encourage us to reduce carbon emissions. 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