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Seen and noted
New Print Work ambient idea. aimed at high powered business men. dry cleaning tags placed on washed laundry in high-end hotels in London. Link ------------------------------------ Click here to view this ad Rocky Returns for his biggest final challenge. New work from Leagas Delaney, UK. Rocky Returns for his biggest final challenge ... as does Kevin Wells (IT dept). Conceived, shot and edited in 3 days. Funny stuff. Click here to view this spot New Toyota Yaris work from Clemmow Hornby Inge, UK. A girl and her Yaris. Nice one. Description ------------------------------------ In Plane a girlfriend decides that crashing her boyfriends valuable remote control plane is a suitable reprisal for him earlier kicking her Yaris car door shut. A new endline Yaris. Treat it with respect signs off the work. Creative Commentary ------------------------------------ The new campaign focuses on the strong emotional connection that Yaris owners have with their beautiful car; showing them acting out amusing and sometimes painful payback on friends or partners for crimes committed against their Yaris. Link ------------------------------------ Click here to view this spot  Al & the monkey in some new PG Tips Tea adverts: Click here to view "Spoon Throwing"  Click here to view "Flat Pack"  Some Channel 4 presenters coming unstuck with the not-so-intellectual questions. Click here to view this spot  Strong work for a good cause. Description ------------------------------------ In this 30-second viral we see a selection of men simply shot against a white background whilst a womans voice explains how they are lost without their partners. Starting with a humorous undertone, the film quickly reveals the devastating truth that Ovarian Cancer kills 12 women every day, leaving thousands of men each year to deal with family life on their own. Creative Commentary ------------------------------------ Drama director Mark Brozel, who is currently shooting a feature film in Canada, took time out of his busy schedule to write and direct the film, due to air across national TV and cinema from March. I wanted to create the polar opposite of a standard cancer ad and lure the viewer down a false path for a moment to achieve a more powerful effect at the end. Of course Ovarian Cancer destroys the lives of many women, but its easy to forget how their families are left bearing a huge burden. Part of the brief was to convey that powerfully, he explains. Brozel, who is exclusively represented by New Moon for commercial work, has directed a variety of feature-length dramas and commercials, including Holy Cross, a film about the conflict in Northern Ireland, The Shakespeare Retold Series: MacBeth, which is currently airing in the US and Asia, as well as controversial commercials for Christian Aid and Drink Driving. Link ------------------------------------ Click here to view this spot PRINT FEST An ambient campaign on driving ranges. The different Peugeot models are set out sequentially like distance markers, with the final one using the Peugeot strap line - The Drive Of Your Life. Link ------------------------------------ Click here to view this ad PRINT FEST Current press campaign for Boddingtons Bitter, that is The Cream. Link ------------------------------------ Click here to view this ad New advert for the Royal Mail from AMV BBDO Clever idea - illustrates the point perfectly. Once again, wish we had more room on the main page. Click here to view this spot  Tough guy Vinnie Jones breaks down on a lonely road at night. He runs off for help through some woods. Meanwhile his wife simply calls the RAC who quickly come to the rescue. Nicely done too. Click here to view this spot The latest in the BT series from AMV BBDO London For those of you outside the UK, BT Broadband has been running a series following the life & times of .... well ... you'll get the picture. Here's the latest of this quality work from AMV BBDO & Moxie Pictures. Click here to view this spot online competitions .... sometimes they produce something good!Interesting little animation for C4's E4 A new promo from Channel 4 (UK) to promote their "E STINGS" competition. Click here to view this spot The follow-on for PG tips from Mother. Fallon London doing a good job of helping Skoda in the manufacture of "happy drivers". Click here to view this spot Saatchi & Saatchi London's new viral for Toyota's RAV4 It's time for the age-old line ... "don't try this at home folks" Click here to view this spot Funny stuff. Chimp Returns For PG Tips... & Mother London Daniel Kleinman directs this new 2 minute spot for PG tips (tea). More info from Mother: Everyone remembers the PG Tips' chimps adverts they were some of the most popular of all time, starting in 1956 and running for almost 50 years In fact, the PG Tips chimps made it into the Guinness Book of Records as the longest running ad campaign ever. Favourites include Mr Shifter ('Do you know the piano's on my toe, dad?') and the Tour de France ('Avez vous un cuppa?'). However, the chimps retired in 2002 and now live in Wycross zoo in Leicestershire. This January, PG Tips will launch a series of four new adverts made by Mother to bring some of that Monkey Magic back to our screens - starring the comedian, Johnny Vegas as Al, and his quick-witted woolen sidekick, Monkey (voiced by Ben Miller). Al and Monkey will be bringing a little simian sparkle to PG Tips this year. The iconic comedy duo is set to have TVs biggest comeback since Noel Edmunds. You can see Monkey and Als reunion on www.pgtips.co.uk or watch ITV on Monday 8th January. Click here to view this spot  Hibbert Ralph Animation bringing the logo to life in Perfectly Composed. ... and who doesn't like Mendelssohn ?! Click here to view this spot New Ford work from Ogilvy London & Independent FilmsMore of the Anti-smoking campaign "Hooked" Here's the other "hooked" advert from Miles Calcraft Briginshaw Duffy & Another Film Company. Click here to view this spot The other Autotrader MTV Drink Drive spot from JWT UK JWT London & Gorgeous have produced two brilliant Drink Drive adverts for the holiday period. "Idiots" is on the main page, & here's "12 Days": Click here to view this spot M&C London, shooting for a Scottish bank in New Zealand Some background from the post guys: The sheep were shot on a three-day shoot in Wellington, New Zealand. Sheep are hardly known for their ability to cooperate well, so extensive post production was required to get the sheep into the desired positions: almost every shot that contains more than one sheep has been achieved through compositing multiple passes. For example, the shot where the sheep exit the left-hand side elevator, but enter on right-hand side was not possible to shoot for real as the sheep would just follow each other, making two different travelling directions an impossibility. So the scene was created by shooting a split-screen: in the first shot the sheep were directed into the lift, in the second they were directed out of the lift. The two passes were then seamlessly combined in Flame by Absolutes Ben Robards, who was also on hand to supervise the shoot (and make friends with the sheep). The most complex shot within the spot is where a big group of sheep is entering Wellington train station through several doors. This shot comprises seven passes left to right to create a frame full of sheep. The shiny floor created an additional issue: shadows and reflections in each pass fall across neighbouring passes so these had to be separately combined to accurately create this complex light interaction. In addition, each of the passes was shot at different times of the morning, so Ben had to include yet more plates to create the illusion of a consistent exterior. Ben also used Flame to highlight the hero breakaway sheep with some subtle light rays and front/back frame defocusing. Ben spent a lot of time filling gaps by compositing in additional sheep on one occasion he had to use the same sheep twice (Margot his favourite of the bunch), but he disguised the duplication by grading her face black in the second instance. Ben found that the usual clean up work, such as painting out barriers, carried an extra dimension in this particular spot he had to paint out all the sheep poo from when they panicked on set. Baaaa. Click here to view this spot  From BBH London & Bailey's - the Lewis & Kelly series moves on. You may need to read some more info from the press release below. BBH Launch Baileys Digital Campaign Baileys are launching a new short film around the stars of the Baileys TV advertising campaign - LA based couple Lewis, Kelly and their friends who were first introduced in the Baileys Served Chilled campaign in October 2005. The film, which is the first episode of an online series directed by renowned LA director Paul Hunter, will launch on the 20th December on www.lewisandkelly.com and will be supported by online advertising. Baileys advertising has consistently focussed on the brands connections with good friends and loved ones. The Serve Chilled campaign shows just how much fun it is to chill together with Baileys at any time of the year. The series of films are designed to deepen familiarity and popularity of the Baileys gang through opening up the age old debate of the differences between men and women. Lewis, Kelly and their friends will be starring in the series which will also run on several content sites, including YouTube. There is then a bespoke website developed in collaboration with Agency Republic, which has been produced specifically for the characters where consumers can get to know all of them a bit better www. LewisandKelly.com The first film titled CHRISTMAS PAST, CHRISTMAS PRESENT: Its Christmas time at Lewis & Kellys and all their friends are invited, including Kellys quirky uncle. As we see them opening their presents around the Christmas tree we get a bit of an insight into just how differently men and women cope with the festive season. Further films in the series will be launching throughout the year. The films were produced by BBH content team led by Mark Boyd who said: "We're really proud of taking Lewis and Kelly into the online world - and are looking forward to releasing the series of films over the course of next year" Click here to view this spot Guest comments for featured HSBC spot "Family Member" A few words from the Laurence Quinn, JWT London, copywriter on the featured HSBC spot: "Like the way a magician never reveals his tricks, we probably shouldnt be telling you how this was shot. But Im sure you can keep a secret. The exteriors were filmed in Hong Kong and the interiors in a studio in LA. The dog, Harley was fantastic, we're expecting her to be a big star." Go to the MAIN PAGE or Click here to view this spot New Motorola work from Mother London Motorola & Mother. Description ------------------------------------ " ... a phone to help eliminate aids ..." Click here to view this spot Thomas Thomas films & AMV BBDO's new Lotto workPRINT WORK- not seeing enough from the UK We're not seeing enough print / outdoor/ work out of the UK, so if you've done some good work recently .... send it through! just go to the submit page on the menu, enter the credits info, add the jpeg/PDF ..... done. JWT London's new work for Corn Flakes JWT London is raising the Kellogg's bar in this new work from creatives Ross Callow & Simon Bullett: Click here to view this spot Stunning stuff from Mother London & Looking Glass Films (LA) Sumptuous new Coca Cola work for the Christmas season from Mother. Impressive! Click here to view this spot New from Thomas Thomas Films & CHI LondonVery clever stuff from RKCR/Y&R & RSA New virgin Altantic work from RKCR/Y&R London. Creative Commentary ------------------------------------ All shot in camera with specially designed moving sets to give the non-slickness and charm of reality rather than the slickness of post production. (and it works a treat. bestads) Click here to view this spot  Following on from all of last week's great Orange work ... (Sorry about the credits, we'll fill in the gaps when we find out who's who) Click here to view this spot New Gordon's Gin work from BBH & Passion Pictures Description ------------------------------------ MTV was approached by General Motors to create a backstory for a puppet rock band called "The CMONS" that are being featured in commercials for the Opal Corsa. MTV then approached Annex Films' director Chris Nelson to help write and direct 4 x 1 minute rockumentaries + 1 viral Creative Commentary ------------------------------------ This viral explores the darker side of the world famous puppet rock band called "The CMONS" Link ------------------------------------ Click here to view this spot Another Film Company's new work for Alcohol Harm Reduction United London & director Steve Reeves - new work for Alcohol Harm Reduction. Click here to view this spot « First « Previous Next » Last » 168 of 171 |
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