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Seen and noted
 New work for Coors, from Independent Films & Chemistry, Dublin. Description ------------------------------------ Mr.Coors chases a wolf that has stolen from his snowy encampment and encounters a grand landscape that later becomes the home of Coors brewery. Click here to view this spot  One of a series od ads for Studio Artois Live ... "The UK's first ever out door film festival". Click here to view this spot You've got to hand it to Mother This'll be a very popular item in the Mother merchandise department. Link ------------------------------------ Click here to view this spot New Ribena work through M&C Saatchi London. Rainey Kelly Campbell Rolfe/Y&R - new Land rover work via MJZ. Land Rover and RKCR/Y&R with a helping hand from director, Nicolai Fugslig inspire us to seize the day in this epic new cinema spot. Click here to view this spot  Newhaven's new work for radio staion XFM Scotland: A James Blunt-loving girl pays the price for her bland taste in music. Click here to view this spot Raindance trailer ... from a little while back. We missed this one when it first came out, but it's well worth a look. and some info from the Raindance Film Festival: Kosai Sekine - director of this year's festival trailer - took home 3 awards at the CFP-E/Shots Young Directors Awards in Cannes yesterday. 2 for this year's trailer and 1 for "Right Place" which won the Diesel film of the festival last year. The awards are: - Best broadcast film (Non-EU) for trailer - Special Jury Award 2006 for trailer - Best short film for "Right Place" The Jury Award for the Raindance Film Festival trailer was the only unanimous decision at the awards Click here to view the trailer. BESTAD OF THE WEEK Clive Pickering, head of copy, TBWA/London, will be this week's guest judge. Clive will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. Just back from Cannes where I was exposed to the best work in the world and a small brewerys annual output of ale, so Im not necessarily in the best state to give a well-rounded, considered judgement of the weeks ads. On the other hand, maybe it will help. Anyway, here goes.. bestad of the week TV:  The 6 ads under the banner TV cover a wide range of Cannes categories. Here we have content, idents, an event, charity ads, and even straightforward conventional TV advertising. This makes it all but impossible to judge them against each other, but I think the power of the anti-prostitution ad shades it for me. Not sure about the bet youre feeling stupid now approach to the line, but the idea is strong and the execution good. Click here to view this spot bestad of the week PRINT / OUTDOOR: Of the print ads, the Socceroos campaign was a good thought, once Id figured out that the bloke was the personification of History. But the Jo-burg zoo ads won it for me, simply and cheekily putting across the news that the zoo is open at night. Its not a classic campaign [partly because there are only two ads] but it stood out from the rest.  Click here to view this ad The latest Observer TV work from Mother London. One of a much bigger series that uses a clever visual device. Link ------------------------------------ Click here to view this spot  An interesting strategy for Zoo Weekly magazine from Mother London! Here's one of a larger series. Link ------------------------------------ Click here to view this spot  You may have noticed that we're featuring quite a bit of World Cup work this week. Well ... here's another: This time, a viral following the England v Sweden game. (If you don't follow the beautiful game, you may not follow this spot.) Link ------------------------------------ Click here to view this spot  Here's another in the series from 4Creative in the UK. This one .... "Tokyo" To view the spot click .... HERE Fallon London's new Orange broadband TV work.VW cinema idents get the Independent film treatment New cinema idents from DDB London, for VW's support of Independent Films. From the creatives: The idents were for Volkswagens sponsorship of Independent Cinema. Theyre to be shown in the ad break before and during the movie trailers in independent cinemas. They seek to capture the understanding and commitment Volkswagen has for Independent Cinema. The idea was to use clichéd car scenes from movies and imagine how theyd be performed in a casting session. Casting sessions capture the spirit of film making in a way independent cinema goer would appreciate it. It was a nice marriage of car and movie, but also seemed like an area where we could have some fun. Bad movies are rife and this was our moment to let rip. Our sights were set on the usual suspects - thrillers, zombie slasher movies, teen flicks, cop-buddy movies, mafia/godfather/sopranos and all the rest. They were shot by Spyfilms Trevor Cornish out of Toronto. Trevors got a cracking reel full of great performances and great casting. Hes great at both arty and bawdy and we needed a little of both. We chatted to him on the phone and immediately knew wed found our man. We expressed to Trevor that we wanted to create an independent film feel. He was totally on board and together we had a lot of fun with the bad casting, over acting and the utter conviction of the actors. Click here to view this spot  The fast talking thing has been done before, but it's always good for a chuckle: To view the spot click .... HERE  Following on from this week's featured VW spot "Tea", here's a few more in the campaign. Great work. We love 'em all ... and retail at that! To view Hidden Camera click .... HERE   To view Horses Mouth click .... HERE To view Test click .... HERE  We were going to feature this one a couple of weeks ago, but the lads have just finished this beautiful 60 sec cut & it was well worth the wait. Click here to view this spot  One of a series of 3 unique talking couches from Reginald Pike director Lena Beug. Click here to view this spot Mother's self promotion. From Mother London: There was chaos. Employees as well as clients and visitors needed something to put show reels and leftovers from lunch in. After extensive research we had come to the conclusion that a carrier bag is a walking poster as much as a t-shirt and they can sometimes express a little about its owners personality. Many of us know what it feels like to have an embarrassing bag at a cool party, or to be seen with something like a super savers bag in an expensive store. And so, the Mother Uncarriable Carrier Bags were born. Bags you dont want to be seen carrying around. People went crazy for them. We were called up by magazines and shops, too. The fact that something so embarrassing could become so popular gave us even more confidence in the fact that some ideas go beyond common sense. To view more of the bags click.... HERE The other Olay work from Saatchis London. Last week we had some featured Olay print work from Saatchis London as well as Saatchis NY. Here's some of the other Olay work in the series from Saatchis London: Click here to view "Mrs Robinson" Click here to view "Fingerprints" Click here to view "Naturist" One man's campaign to take England to victoryFrom Devilfish LondonNew Marmite Squeezy TV work from DDB London. Another great spot in the Love it or hate it theme for Marmite. There's some brilliant print work for Marmite featuring in the "latest print" as well. To view the spot click .... HERE New VW work from DDB London & Blue Source / Blink
A different look at the "Don't forget to switch off your mobile / cell before the movie".
To view click .... HERE  Created for www.conversegallery.com The film was conceived from the very loose brief of a film being inspired by converse, LIFF adding their own fascination with ancient Japanese proverbs, and fanatical trainer collecting. The film was shot entirely on a digital stills camera, then brought to life in Flame by the kind people at Londons Triangle Post house to create the fantastical, frozen-yet-moving universe. To view the spot click .... HERE  From JWT London .... This is featured in the "latest print". Go to that section for full credits. to see how it works .... HERE Eurostar's "Quest" - from TBWA London & Independent Films. A bit of background from the agency: It's a visually stunning TV and integrated campaign to leverage the partnership between Eurostar and the Da Vinci code movie. The aim of the campaign is to create intrigue and awareness and therefore drive people to 'Join the Quest' at Eurostar's promotional website www.jointhequest.com The commercial is the first clue in a code breaking treasure hunt. Each intriguing image gives a flavour of the task ahead, directing the viewer to the start of the journey at joinTheQuest.com. To view the spot click .... HERE Refreshingly original approach for a hair product!JUNE 1ST - 4TH APOLLO WEST END
UK
May 05, 2006 23:27 (Edited: February 17, 2023 05:19)
BIRDS EYE VIEW FILM FESTIVAL 2006
JUNE 1ST - 4TH APOLLO WEST END Film is the most powerful medium in the world, but only 7% of directors are women. In the luxury of the Apollo West End, Birds Eye View brings you a feast of outstanding short and feature films from women across the globe. 3 stunning programmes of short films a showcase of the most outstanding new talent from around the globe: drama, animation, comedy, 3 feature premieres Kiss Me Not On The Eyes (Dunia): a visually stunning and highly sensual exploration of Arab culture; Going Private (Nachbeben): the fall from grace of a Swiss banker, as a barbeque with colleagues and wives disintegrates into blackmail, infidelity and intrigue; Beau Brummell (A Charming Man): homoeroticism and sycophantism abound in this fascinating tale of the original Dandy, starring James Purefoy. PLUS: Live comedy and film. Masterclass with Martha Fiennes. Bring a Baby & kids screenings. Women cinematographers & commercials directors. Crazy kitsch 90s erotica (!). All critiqued and discussed at Birds Eye Review with journo-broadcasters Miranda Sawyer, Natasha Walter and Bonnie Greer. If this is what being a bird is, Im proud to be one Joanna Lumley  From NICE PEOPLE REWIND & McCanns Dublin, a new Heineken/ music festivals spot. To view the spot click .... HERE More Quality work from AMV BBDO & Kleinman Productions. Either these legendary old footballers had a great time making this or they're very good actors (or a good director i suppose). Either way, well worth a look, even if you don't know who they are or what game they're playing. To view the spot click .... HERE Another in Mother's "I can't believe it's not butter"series Here's one the new SkyVegas adverts from Mother London. good strategy too ... if you read their comments: To view the spot click .... HERE Following from the print we featured last week Here's the TV component of the new axe campaign from BBH London. and a few words from the creatives: "A purely innocent product demo, shot with the production values and style we've come to expect from high end fashion/perfume advertising." To view the spot click .... HERE Outdoor / ambient work with a twist Here's a very interesting one-off treatment from Saatchis London for Multiple Sclerosis Awareness Week From the creatives: Multiple Sclerosis is a crippling disease that interferes with messages between the brain and the body, causing body parts to suddenly shut down without any warning. Here we used a malfunctioning cinema curtain to get the message across. The commercial is the first of the ad break before the movie. The lights dim and the curtain begins to open. It suddenly stops halfway. A title appears, You never know what will shut down next. This fades and is replaced by the MS society logo, web address and MS awareness week 10th 17th April 2005 To view this work .... HERE and a malfunctioning scrolling poster! To view this work .... HERE |
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