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Seen and noted
McDonald's: McCuckoo clock How do you remind people to enjoy a freshly made McDonaldâs Breakfast before work? McDonald's via Leo Burnett Taiwan used a device that is something Intrusived, something familiar, something McDonald's in the busiest transit location in Taipei - The Taipei Main Station. Every morning from 4:00am to 10:30am, McDonaldâs announces the time with a Hot McMuffin coming out of the clock.VIEW OUTDOOR McDonald's: Nuggets Diving Board McDonald's and Leo Burnett Taiwan creates a larger than life dipping fun experience to announce new sauces for it's iconic nuggets.VIEW OUTDOOR  New Post-It Notes campaign from DraftFCB Taiwan.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Ronald McDonalds House of Charities provides a home near the hospital for sick children travelling from faraway provinces. Leo Burnett Taiwan tells a story of how a little brother copes with her sick sister's constant travelling for treatment.VIEW THE SPOT Playing Chinese Chess with M&M's To increase the sales for the M&M's Family Pack, at the same time increase the consumption frequency BBDO Taiwan created this game by utilizing the colorful coating of the M&M's and combining the nature of the Chinese chess. VIEW THE AD Show us your hairy mug Over 73% of Taiwanese men think that grooming is just about cleanness, preferring a clean-shaven look over any type of beard and stubbles. In order to increase penetration of Philips grooming kits, OgilvyAction Taipei created "Low-tech Augmented Reality Mugs" to spark their interest and elevate any possible look they may have after grooming. Let's attract them from too focusing on hair. From hair to beard.VIEW OUTDOOR The family screens for attention Itâs about the most obvious yet often neglected fact, your busy desktop and the family you're leaving behind from all those busy works. The spot from BBDO Taiwan clearly points out that isn't it time for you to take a vacation, and spend some time with the family you're neglecting. VIEW THE AD Safe sex prediction Durex's innovative sampling programme via Ogilvy Direct gets around Taiwan sex taboos "Xerud", the lover's fortune teller Taiwan category sales volume was in decline. To increase condom purchases we needed to remind our young audience of the risks of unprotected sex task effectively done in other markets via sampling.VIEW OUTDOOR  To celebrate Mercedes-Benz 125! Years of Innovation, 'Loyalty Campaign' has been designed by Ogilvy & Mather Taiwan to encourage loyal customers exchange their old Mercedes for a new one.VIEW THE SPOT  Levi's was launching a new revolutionary custom fit system for women worldwide. The line called Curve ID introduces a new range of jeans tailored for different body types and is going by the slogan 'It's about shape, not size'. In order to bring out the three different Curve ID namely, Slight, Demi and Bold, Ogilvy & Mather Taiwan focused on the curvature of the hips using hand drawn lines.VIEW THE SPOT  Is it possible to move faster than the speed of light? Ogilvy and Mather Taipei made the very first commercial to brand AMG for Mercedes Benz by using the speed of light concept. Â With the slogan 'To move in an instant' as a starting point, we went through numerous research and much thought to derive at a series of equations on the speed of light. VIEW THE SPOT  Each year United Way and Citibank hold a fundraising campaign jointly. The idea here from JWT Taipei is 'filling the blanks': Even a sad story can have a happy ending. VIEW THE ROOF SPOT VIEW THE HOBO SPOT VIEW THE SPINAL PATIENT SPOT What can a drop of diesel really do? If the World is a canvas and diesel fuel is paint; What is a single drop of paint able to create? The creative for this spot via Ogilvy & Mather Taiwan is derived from the client's tag line "Use even a drop of diesel to it's fullest potential." It's about impact and change; And changing for the well-being. A journey begins with each drop of diesel fuel. With it, we travel through infinite roads of renewal. The World, renewed; Countlessly and ever again. VIEW THE SPOT  TBWATequila Hong Kong has released a new print campaign shot by Nadav Kander. The magazine, outdoor and in-store poster campaign will run in Japan, Korea and Taiwan before being rolled out in other markets. VIEW THE 'JANG' AD VIEW THE 'JELENA' AD VIEW THE 'TYSON' AD VIEW THE 'WARINER' AD VIEW THE 'YANG' AD VIEW THE 'ZHU' AD  HiHD is the first HD channel in Taiwan. JL.Design Taiwan were very fortunate to have the client's confidence and trust as the only guideline from the brief is to be abstract with their new channel's identity. So we not only took charge in giving the product its looks, but pretty much all aspects of this new brand: its characteristics, channel name, slogan and parameters. We created a lifeless, chaotic SD world where residents wander about in search of a new direction. From chaos, evolution takes place. Some things have to be de-constructed and rebuilt in the attempt of a new world order. As all creation work towards this new world order, a new era is born: the HD era. VIEW THE SPOT « First « Previous Next » Last » 2 of 2 |
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BBDO, Taiwan print campaign for Mode Marie 
Leo Burnett Taiwan launches the spiciest chicken wings McDonalds has ever served.
A print campaign designed by BBDO, Taiwan