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Seen and noted
 Carlsberg has gone live with a new TV and internet campaign designed by Prime Group Sweden which is squarely aimed at young men who 'want to know how to be popular at parties'. The campaign asks and answers these questions in a production that is based around a series of four entertaining TV vignettes. Each covers a different aspect of partying and projects the results of on-the-spot research into such essential pieces of partygoer knowledge as: how to look good, what is the best style of dancing if you want to make an impression with girls, awareness of what your body language is saying, and how to become good at flirting.VIEW EPISODE 1 - MUSIC VIEW EPISODE 2 - DANCING VIEW EPISODE 3 - DRESS CODE VIEW EPISODE 4 - FLIRTING A chance to Fall for new wrangler gear this Winter After the highly successful and award winning Spring/Summer campaign, Kokokaka Sweden continues the interactive extravaganza with Wrangler Blue Bell Fall/Winter campaign. VIEW INTERACTIVE DETAILS Ring Roger - an interactive film experience Ring Roger is an interactive film experience that is designed to speak to young people on their own terms and inform them about the driving forces behind illegal alcohol and the connection to organized crime.VIEW THE CONCEPT VIEW INTERACTIVE DETAILS Swedish snus smokeless site Why Swedes rarely smoke? They use Swedish snus instead - a smokeless tobacco that comes in little pouches that you put under your upper lip. This site created by Abby Norm/Stockholm tells you more about a product that has been around for 160+ years.VIEW INTERACTIVE DETAILS Fighting cyber bullies online Picture Protect, launched by Akestam Holst and Perfect Fools for Save the Children, tracks the online use of your photos as a means to help target abuse and misuse of personal photos on the web.VIEW INTERACTIVE DETAILS Embarrassing driving confessions Volkswagen and DDB Stockholm encourage drivers to be brave and share with others their favorite driving tunes; no matter how embarrassing they may be, on Driving Track Confessions. Users enable the Facebook app, which connects to Spotify to pull their secret road tunes.VIEW INTERACTIVE DETAILS  In order to launch the new 4G net DDB Stockholm borrowed a symbol for the people in Stockholm, the nr 4 bus, and simply added a G. The bus was equipped so that people could connect wireless to the 4G net and give it a go. VIEW OUTDOOR  This new spot by Tomas Jonsgarden and Forsman Bodenfors, Stockholm shows that if something bad happens, IF will be there to help you.VIEW THE SPOT Organized mishchief and random mishaps Join in on the expedition of 1020 Trickery Lane via Nute Digital, Sweden, a journey of organized mischief and random mishaps. See something you like? - click on it for more details and for a chance to lay your hands on an item of your own. VIEW INTERACTIVE DETAILS Case study on the future of advertising The idea of this Lowe Brindfors Stockholm campaign is to take a category that people care very little about and inject it with emotional meaning. Typically, white-good manufacturers talked about features like cooking temperatures, sizes and capacity. Instead the agency wanted to talk about what these objects help the consumer to deliver. Fun mealtimes, family warmth, magical moments with friends. These are the real end benefits. It was about shifting the conversation from things the consumer doesn't care about to those things they do. VIEW THE SPOT Expand your web address When Swedish radio station Sveriges Radio changed their url to a longer web address (from www.sr.se to www.sverigesradio.se) they realized that was an issue. Not to mention these days we're all about tiny URLs. So how did Forsman & Bodenfors, Stockholm tackle this problem? VIEW INTERACTIVE DETAILS The Hero online Draftfcb Sweden has developed an exciting and very successful viral campaign for its client Radiotjanst. Since the launch of this viral movie called "The Hero" on November 16, 2009, the site has had to date a total of 26.1 million visits with 17.9 million unique visitors and 66 million page views in 230 countries not to mention 6.1 million different "Hero" films created in the process. The principle of this campaign is to celebrate the people you know by making them heroes. VIEW INTERACTIVE DETAILS  This film for Volvo by director Tomas Jonsgarden with agency Forsman& Bodenfors Stockholm shows us just how rare gas stops can become. VIEW THE SPOT  McDonald's will this week unveil an entertaining film led activity in the Nordic region. It is the result of a collaboration between McDonald's, digital creative agency Perfect Fools and TV production company Happy Fiction. The film is written and directed by Jens Jonsson. Dreaming in Mono is a 60 minute satire told primarily over seven episodes. It will be broadcast on four TV networks in the Nordic region and across multiple digital channels including dreaminginmono.com, Twitter and Facebook. The film is supported by Mono Madness, a downhill skiing viral game. VIEW THE SPOT The best ideas are in your coffee Nescafe through Storakers Mc Cann Stockholm will launch a new concept under 2010 that has its foundation in "Great ideas come from great coffee". Thatâs just the way it is coffee liberates your creativity. It ignites numerous processes in your body, but also because the coffee break gives you a moment to reflect. A moment where you get a chance to solve problems or come to realization. And of course the best ideas come from the best coffee. VIEW THE RING SPOT VIEW THE STRANGER SPOT VIEW THE BUSH SPOT The fun theory The Fun Theory is a series of experiments that tests if fun can change behaviour for the better. The site from DDB Stockholm is connected to Volkswagens BlueMotion Technologies program a series of innovations that gives you more power with less environmental impact. VIEW INTERACTIVE DETAILS Check the cold US giant Under Armour is unveiling a campaign to launch its revolutionary ColdGear baselayer, designed to keep athletes warm in the winter months.At the heart of the ColdGear campaign from Perfect Fools Sweden is a temperature sensitive website (www.underarmour.com/baselayer) which changes the site's 'skin' to reflect how cold it is at the user's location. VIEW INTERACTIVE DETAILS  5 cars from 5 decades in white boxes using 5 different fuels on a simulated one year journey (15000 km). The result of environmental progress is obvious. There is hope for the car in the future so says Ogilvy Stockholm. VIEW THE SPOT Fun stairs What is everyday life? That is a question that director Tomas JonsgÃ¥rden helps us reflect on in this new commercial by Felix and à kestam Holst STOCKHOLM. VIEW THE SPOT  The new film for Canal Digital from director Tomas Jongarden and Waters Widgren /TBWA Stockholm gets its point across with a metaphor. VIEW THE SPOT  If you get a mobile broadband from Bredbandsbolaget there's a free musical treat included. Agency Acne Advertising Stockholm VIEW THE PONY SPOT VIEW THE MARIACHI SPOT  Just how much would CO2-emissions decrease if everyone took the coach instead of the car to the airport? Thatâs what this campaign illustrates. So Acne Advertising Stockholm created an installation by the the most heavily trafficated motorway (E4) to the biggest airport (Arlanda) in Sweden. The installation is a Flygbussarna coach built out of 50 cars. VIEW THE AD  DDB Stockholm communicate the Passat TDIâs low fuel consumption in this radio campaign. PLAY THE CAMPAIGN AND IDEA DETAILS  With Sweden's best coverage (network), and not more than 9 Swedish crowns a day, you can reach internet wherever you are. Send the SMS SURF to 4466 to get started. This price is valid for mobile surf in Sweden. Print campaign from Storakers Mc Cann Stockholm. VIEW THE NEWS AD VIEW THE STOCK MARKET AD VIEW THE FACEBOOK AD  The latest work by Director Tomas Jonsgarden and his film for AMF. Made together with Swedish agency Forsman & Bodenfors. VIEW THE SPOT  The latest work by director Jakob Strom for Jamtkraft made together with the Swedish agency Jung von Matt. This time-lapse film was shot with a professional digital camera in February on different locations in Stockholm. VIEW THE SPOT  I'd do anything for money is a Swedish game show where people are challenged to do humiliating and painful tasks for money.Le Bureau Stockholm is the agency. VIEW THE STAPLE AD VIEW THE BEARD AD Beware of Swedes baring gifts In this Swedish game show people are challenged to do humiliating and painful tasks for money. This nude delivery guy were sent out to media agencies to promote the show by Le Bureau Stockholm VIEW THE AD  TREO is a fast-acting headache effervescent tablet tube. Basically, Treo provides fast relief from headaches, namely those brought on by the stress of meeting a young lover's parents. Agency: Garbergs Stockholm VIEW THE SPOT  IKEA can bring you a diverse life and Forsman & Bodenfors, Gothenburg wanted to illustrate that. VIEW THE WOMAN AD VIEW THE MAN AD VIEW THE YOUNG WOMAN AD Turn your throne room into a phone room With Telia you can watch football anywhere. Live broadcasts from Swedens premier league can be seen live in your celphone. This outdoor from Storakers McCann Stockholm VIEW THE TOILET AD VIEW THE SEATS AD |
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Using OKQ8:s car wash is a true spa-experience according to Bulldozer, Karlstad
