Seen and notedDDB SYDNEY CREATIVES USE THEIR BRAINSBicycle accidents on Australian roads have increased dramatically, but what's more alarming is the severity of head injuries incurred due to the use of inadequate safety helmets. VIEW THE AD New print / outdoor / ambientThe Special Olympics are more exciting than you think. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientA poster designed to inform people that Galaxy Radio was broadcasting live shows from the Clotheshow Live Event, with the use of a coathanger as a replacement aerial for a car radio. Link ------------------------------------ Click here to view this ad YOU CAN'T HANDLE THE TRUTH?This was a two part billboard for The TRUTH (anti-tobacco) initiative. The board raised awareness that cigarettes shorten one's life. VIEW THE AD SNACK HEALTHYIt's about time to snack healthy with zero trans fat and zero cholesterol. Click here to view this ad New print / outdoor / ambientIllustrations for instore advertising, P.O.S. and branding of new range of exclusive "Little Black Dresses" for Oasis Link ------------------------------------ Click here to view this ad New print / outdoor / ambientThis ad encourages people to be more tolerant and open with Holebi's at work. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientNew print / outdoor / ambientBrief: Inform people that BA now fly to Zurich from London City Airport. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientWe were briefed to come up with a low-cost, local solution to increase the membership of Muscleworks Gym. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientFRANK provides non-judgmental advice on drugs and is one of the most trusted brands among young people in the UK. The campaign uses the metaphor of the old-school phone box to reinforce the fact that FRANK is always there, whenever you need advice or may want to talk about drugs. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientBMFâs new campaign for The Newspaper Works aims to remind us that in todayâs increasingly fragmented media marketplace, newspapers provide an incredibly powerful channel for advertisers to engage with consumers. The campaign is aimed at advertisers, marketers, media buyers and planners, and dramatises newspaperâs core strength; unlike other media that are simply flicked through or passively consumed (often simultaneously), newspapers are the most engaging media of all. We are reminded that newspapers are a destination, not a distraction. People who read newspapers are in the right mind space and actively seeking information, which is a perfect environment for advertising messages to stick. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient
LATEST PRINT / OUTDOOR / AMBIENT
NEW ZEALAND
August 22, 2007 05:08 (Edited: February 17, 2023 05:19)
It's a bank account that helps you save faster for stuff. They wanted an ad that talked to school leavers... so we made them one. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientNow you can play Tekken, the ultimate fighting game wherever you go, with Playstation Portable Link ------------------------------------ Click here to view this ad New print / outdoor / ambientBrief: Show how much Pedigree owners love their dogs. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientSuperior cycling wear, even in the most puishing conditions. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientAs from now, saddle pain is a choice. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientTo inform people that the Lowry Theatre was staging performances of the Stuart Little play, ambient Mouseholes were stuck on walls around the City of Manchester. Link ------------------------------------ Click here to view this ad The National Ascot Goat Races have become a huge event in Uganda. It's as big as any horse race except with goats that run around a racecourse instead. Kenya Airways is one of their sponsors this year. VIEW THE AD New print / outdoor / ambienteverybody drinks alcohol and so many people don't realise, that it can actually kill you, just like a gun. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientPrint campaign by Jean-Paul Goude Link ------------------------------------ Click here to view this ad New Sunsilk Work from JWT New York Link ------------------------------------ Click here to view this spot New from Leo Burnett Sydney & TherapyDescription ------------------------------------ Bundy is mostly associated with Queensland. Our brief was to make it feel more Australian. Creative Commentary ------------------------------------ This was a marathon - 18 months from the idea to end result. Made heaps easier by Guy Manwaring with his tremendous direction. And all the brave Poms who suffered arctic winter conditions in the UK to sing along. Link ------------------------------------ Click here to view this spot More from DRAFTFCB Argentina
ARGENTINA
August 17, 2007 05:27 (Edited: February 17, 2023 05:19)
Another spot in the new Telecom-Personal campaign from Rebolution & DRAFTFCB Argentina VIEW THE SPOT From CDP London & Another Film CompanyDescription ------------------------------------ Canon sponsors coverage of Russian football Link ------------------------------------ Click here to view this spot "Neglect" - one of the new AUDI spots from Venables Bell & Partners Link ------------------------------------ Click here to view this spot The Brief John Dolan of Anonymous Content directs this action packed, high drama spoof of âThe Bourne Ultimatumâ trailer for Volkswagen. Jason Bourne careens around New York in the VW Touareg 2, trying to outrun an army of police cars. As he collides with a cop car, both vehicles flip through the air landing in a heap. Next thing we see is the Bourne character next to the Touareg seemingly unscathed and about to hurl an expletive, when the VW tag line flashes⦠âSafe Happens.â Link ------------------------------------ Click here to view this spot From The Viral Factory USAoovoo.com New Viral from The Viral Factory USA Link ------------------------------------ Click here to view this spot One of the new NFL spots out of BBDO New York Link ------------------------------------ Click here to view this spot More of the Draft FCB Argentina's Telecom-Personal campaign. this one ... "Photo Photo" Click here to view this spot The Chinese president is Hu, the premier is Wen and they answer the phone by saying 'Wia' Click here to view this spot New Nike spot from Buck Productions Link ------------------------------------ Click here to view this spot New Carlsberg work from Saatchi & Saatchi London Link ------------------------------------ Click here to view this spot GUEST JUDGE / bestad of the weekDave Monk & Matt Wallop, BBH London will be this week's guest judges. Dave & Matt will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV: We're suckers for a vignette ad, and particularly ones with Gene Wilder singing Willy Wonka songs, so we were very fortunate this week that the good folks at bestadsontv happened to come up trumps. Here we have an ad for sky movies showing how nice it is when things aren't interrupted by ads. A bit of an odd dichotomy for people who write ads for a living, in fact we probably shouldn't really have chosen it as best in show. never mind, it's still a very worthy winner. Lovely. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR We liked the idea of the Stella "innovative brand experience", but without actually being able to experience it, we couldnt really award it this weeks best. However, it did sound very interesting so we gave it third place. It was down to two, Suicide versus Eurostar. After a lengthy discussion we decided that the Eurostar ad was a funny image, but ultimately it made us feel a bit sick, so awarded it second place. Therefore, we decided the Suicide Prevention Centre campaign should be this weeks bestadsonawall. A very clever piece of visual communication and the most creative thing this week. Marvelous. Click here to view this ad Guest comments for featured spotA few words from the director - Michael Spiccia.... The one thing that I always had in mind whilst making this spot was that I wanted to seamlessly integrate the cubic devices in such a way that it didnât come across as an âeffectsâ film. I wanted to convey complete reality and a nostalgic feeling through the use of our central characters, who take us on this observational journey before arriving to their unfinished home. Link ------------------------------------ Click here to view this spot -{ no topic }-BOGUSKY, CLOW AND DROGA FOR YOUNG GUNS CALL FOR ENTRIES CAMPAIGNUPDATED - The Young Guns International Awards recently launched its 2007 Call For Entry campaign by reminding us all what it was like to be young and inexperienced award show virgins, through the http://www.letusbeyourfirst.com website. (They have just followed that up with a trade press campaign now running around the world with their media partners.) Here is told the story of three young creatives looking to enter their first award show, but just not managing to get a break due to bad briefs, inexperience and uncertainty; highlighting some of the problems that all young creatives face. In their darkest hour of despair, "The Wise Bogusky", "The Baby Droga" or "The Holy Clow" magically appear providing what can only be described as acerbic advice and then disappear again. This whole hilarious interactive escapade is set on stage and themed as a bad musical, narrated by a fat cherub in a nappy, with the three young creatives frequently breaking into song about the issues they face. Created by Taxi Canada Inc, the three act musical will have a new act at regular intervals featuring Alex Bogusky and Lee Clow (both are now online) plus David Droga (sson). The site has a number of interactive layers, including a music video which will be released later. The campaign itself is multifaceted with online, DR Posters and magazine ads. Act 1 with Alex Bogusky and Act 2 with Lee Clow is now online. VIEW THE NETSITE « First « Previous Next » Last » 2 of 3 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |