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Seen and noted
 Right to Play is an international organisation dedicated to giving children in war torn countries a chance to be ordinary children. VIEW THE AD  A campaign of two from Fry Hammond Barr, Orlando that hunts down asterisks in the home and in the world. VIEW THE 'MICE' SPOT VIEW THE 'TRACKERS' SPOT  Nothing wakes up your food quite like Texas Pete. A new campaign from Damman Pearce/Van Winkle & Associates. VIEW THE 'CHICKEN' SPOT VIEW THE 'PIZZA' SPOT BRITISH AIRWAYS EMBRACE CHRISTMASTOYOTA PRIUS CONSERVES ENERGY With its hybrid engine, the Toyota Prius is all about conserving energy. So to reflect this, Saatchi & Saatchi New Zealand conserved energy by not using any lights in the ad. VIEW THE AD  Duval Guillaume, Antwerp has created a campaign to promote Kindersnoetjes, a studio that specialises in children photography. VIEW THE 'ADOLF' AD VIEW THE 'OSAMA' AD  Frontier TV is a new online channel that shows innovative, uplifting and highly relevant programs, news and documentaries focused on the cutting edge of today's top social, spiritual, economic, scientific and environmental issues. This spot from The Law Firm, London promotes the power of a thought. To view, visit www.frontier.tv VIEW THE SPOT FLAPPING EARS FOR VODAFONE LIVE MUSIC AWARDS To build awareness of the Vodafone Live Music Awards BBH London hijacked the ticket barriers at Londonâs Earls Court Station, the event venue. When the ears began flapping, tongues started wagging. VIEW THE AMBIENT IS YOUR HOUSE KILLING YOU? To promote the TV show "Is Your House Killing You?", massive band-aids were plastered on sick looking houses all around Sydney. Hopefully it will encourage the dwellers of such abodes to watch the show so they can learn how to de-tox their house and prevent their family from getting sick. VIEW THE AMBIENT  "Monthly bills are evil". Droga5, who have just been named Creativity Agency of the Year in the USA, are behind this new spot for Net 10 where comic super villains battle against high phone charges. Animation by World Leaders Entertainment, New York. VIEW THE SPOT COMMON RETURNS HOME IN HIS LNCOLN NAVIGATOR Hip-Hop artist Common visits his home town Chicago sporting his Lincoln Navigator in this spot from Uniworld NY and Backyard. VIEW THE SPOT CONSUMER POWER consumer is magazine that is not run by advertisers, hence it doesn't mind telling its subscribers the truth about products in the market, it's a publication designed to inform people about the latest available products and its true info. A new spot via double fish, New Zealand. VIEW THE SPOT DON'T GET MAD. GET BETTER Anyone who has played golf has had days like this. A campaign for Logical Golf Academy from The Jupiter Drawing Room, Cape Town. VIEW THE 'BAG' AD VIEW THE 'KNEE' AD VIEW THE 'TREE' AD DON'T LET A GOOD NIGHT TURN INTO A BAD ONE London agency, CST Advertising, were out to raise awareness of the dangers of excessive drinking for binge drinkers. VIEW THE FIRST EXECUTION VIEW THE SECOND EXECUTION A GREEN STAMP ON GRAND PRIX RACING The brief to JWT London was to raise awareness of A1 Grand Prix racingâs commitment to reducing their impact on the environment. Creative team Laurence Quinn and Mark Norcutt told BestAds: "The idea was a simple line in the form of a stamp, which could be stamped on paper based promotion material. This way we would avoid having to cut down any more trees. In this press execution we worked with different magazines so we could stamp it over some editorial. The stamp was designed and used in a way so that it was easy to read but wouldnât spoil what it was stamped over." VIEW THE AD GUEST JUDGE: ANDY BLOOD, PARTNER & ECD, TBWA\WHYBIN\TEQUILA NZ
GUEST JUDGE /BEST AD OF THE WEEK
NEW ZEALAND
December 12, 2007 10:27 (Edited: February 17, 2023 05:19)
 This week's guest judge is Andy Blood, partner and ECD at TBWAWhybinTequila New Zealand, the Southern Hemisphere's only double Cannes Grand Prix winning agency. He has 2 Grand Prix, 9 Cannes Lions, multiple One Show Pencils, a Yellow Pencil at D&AD, Clio Golds, AWARD Gold and is currently Media's Asia-Pacific Creative of the Year (Runner up) two years running.BEST TV Wow. Now I'm in the shit. "Write about the best and a runner up. Do a positive piece. And remember, your audience is global". I'm struggling here. Do I lie-and make friends? Or tell the truth and lose some. Fortunately Lance Armstrong is on hand: 'Kill the coward/Feed the warrior'. Lance is right. I must "waste the wimp" (Copyright Blood 2007). This is the only spot I went back and watched six times. Nice script and nice deadpan performance from a famous person. No runner up. Second place is first loser, right? BEST PRINT There's a really nice adidas Olympics campaign here but I really shouldn't show my allegiances. Instead I'll nominate the Museum of Childhood work. I love the art direction and the illustration. The headlines aren't great, but they'e not bad. BEST OUTDOOR A very strong Amnesty idea but it would be wrong for me to make it number one, so I'll go for the Stop Whaling idea from the brilliantly named 'Republic of Everyone'. They should go and run this idea in Japan. 18 HOLES HAVING A GOOD TIME Every year, the Dietrich company organizes an exclusive golf tournament for their premium clients. 15 days before the tournament and every two days, the guest received an e.mail containing a video with information regarding the tournament and inviting him to register automatically. There are 7 videos in total (3 are shown here), all use golf clubs having lots of fun on a golf course. VIEW THE FIRST VIRAL VIEW THE SECOND VIRAL VIEW THE THIRD VIRAL  To promote an article in P Magazine about the daily life of women wearing burkas in Afghanistan, 127,000 of these printed bags were distributed at POS a few weeks before the edition was published. The black bags were designed to look like a traditional burka dress, so that when a P Magazine was dropped into it, the girl on the cover would appear to be wearing the burka. The same effect was achieved with many other magazines. VIEW THE CONCEPT  This outdoor idea from Leo Burnett Budapest demonstrates the suction power of a Samsung vacuum cleaner. VIEW THE POSTERS FIGHTING THE WHALING INDUSTRY TAKES GUTS Installation art meets street poster for the latest in IFAW's anti whaling campaign. Co-created by Republic of Everyone and Happy Soldiers. VIEW THE POSTER JWT New York assembled an all-star line up for the new Macy's Christmas spot, directed by Barry Levinson through Saville Productions. VIEW THE SPOT  Agency CraveroLanis, Buenos Aires has put to air a nicely animated spot for Munchi's ice cream. VIEW THE SPOT RECYCLING AT THE MARTIN AGENCY Internal posters for The Martin Agency promoting recycling. VIEW THE FIRST POSTER VIEW THE SECOND POSTER VIEW THE THIRD POSTER  Had enough of the Republicans? A series of posters for the democratic party created by Conscience, Richmond. VIEW THE FIRST POSTER VIEW THE SECOND POSTER VIEW THE THIRD POSTER  Akestam Holst, Stockholm has created a Christmas spot for the Swedish Post Office (Posten). VIEW THE SPOT  BBDO Moscow has put to air a Snickers commercial for the Russian market. Monsters take on monsters in an epic game of rugby played amongst a cemetery of scrapped airplanes. Each monster, we learn, is in fact a human sporting monster appearance thanks to Snickers. VIEW THE SPOT D&AD CALL FOR ENTRIES: THE FINAL FILM The final film in the series of animations for the D&AD Awards 2008 Call for Entries has launched via Saatchi & Saatchi, London. Nicola Clark from Northbrook College â a Student Awards 2007 second prizewinner â animated the film. VIEW THE SPOT  Kids for Life needed to raise both funds and awareness. They are an Australian charity devoted to helping sick and underprivileged children and they raise money through an annual Black Tie Ball. They were looking for an idea that would attract corporate and private contributors over a more consistent time period. Hence this book. VIEW THE BOOK COVER VIEW A SPREAD INSIDE THE BOOK ADIDAS - TOGETHER IN 2008, IMPOSSIBLE IS NOTHING Part of the print component of the huge adidas âTogether in 2008, Impossible is Nothingâ campaign (the largest campaign ever created by an adidas operating country). The campaign is about rallying the country and showing how the entire Chinese nation is supporting their athletes and the Games themselves. Famous Chinese Olympians such as key members of the Chinese Womenâs Volleyball Team, diving sensation Hu Jia, basketball superstar Sui Feifei and football legend Zheng Zhi are featured in the campaign. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Emerald City, Sydney and freelance creative director Rod Vallis have created a timely international spot for Greenpeace India starring Santa and owner of Emerald Cityâs little girl Billie Rose. VIEW THE SPOT REMEMBER NOT TO FORGET Autopay means you have a little less to remember in your life. A new spot for Etisalat via agency ImpactBBDO Abu Dhabi. VIEW THE SPOT CHILD SOLDIERS DREAM OF BEING CHILDREN A new poster campaign from Erik Vervroegen's team at TBWA Paris - "300,000 child soldiers dream of simply being children". VIEW THE SWING AD VIEW THE JENGA AD VIEW THE SOCCER AD  An interactive metrolite for seek.com.au with a magnifying glass which people use to read the tiny message. VIEW THE OUTDOOR VIEW THE CLOSE UP VIEW THE SECOND CLOSE UP DRAMBUIE: MADE FOR A PRINCE Not a lot of people drink Drambuie any more - some people don't even know what it is. So The One Centre, Sydney went out and asked some people what they thought of it. VIEW THE VIRAL CELTICS BIG MOMENT REMEMBERED IN LATEST NBA SPOT Goodby, Silverstein and Partners, San Francisco extend the 'Where amazing Happens' by remembering the Celtics' big moment for the NBA. Said Partner/Creative Director: Jamie Barrett: "Last summer, when the Boston Celtics announced they had traded for Kevin Garnett, it was the basketball equivalent of announcing we'd landed a man on the moon. If you cared about the Celtics, and in Boston people REALLY care about the Celtics, it was a moment you would never forget. Twenty years from now, ask a Celtic fan where they were when they heard the Garnett announcement, and they will be able to tell you. That is what the NBA "Remember" spot is about. Capturing and bottling that eureka moment in a Celtic fan's life." VIEW THE SPOT FIDO LIGHTS UP TORONTO SKYLINE Fido brought a Canadian-first to buildings around Torontoâs downtown core today - projected billboards that interact with one another. To celebrate the holiday season and promote wireless video calling on Fidoâs 3G High Speed Experience, the billboards feature a man and a woman each projected onto separate buildings or side-by-side on a single building. Initially, both are static, seemingly like other digital billboards across the city. Then, suddenly, the young couple begins to interact with one another: throwing snowballs, making faces on their phoneâs screen and even playing with their pet puppy. The billboards, created in partnership with BOS Toronto, will be projected up on different buildings throughout Torontoâs downtown core from December 6th to December 29th. They are being projected by BC-based Media Merchants using high-power light projectors. To view or download a video of the billboards, visit: http://www.glossyinc.com/fido/billboards.html VIEW THE OUTDOOR ESCAPE FROM YOUR OWN WORLD KesselsKramer Amsterdam urges punters to 'Escape from your own world' in a viral campaign for Office Promotion Theater. VIEW THE SPOT  DM9 Sao Paulo has created a new public service print campaign sponsored by Companhia Athletica VIEW THE 'BOXER' AD VIEW THE 'CRANE' AD VIEW THE 'SUMO' AD « First « Previous Next » Last » 3 of 5 |
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