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Seen and noted
71 BULLETS WON AT 2007 YOUNG GUNS AWARDS 71 bullets were awarded at the 2007 International Young Guns Awards announced today (BestAds, Campaign Brief and Campaign Brief Asia are media partners). Jeff Anderson and Isaac Silvergate from TBWAChiatDay New York are the 2007 YoungGuns of the Year - the best young creative talent globally in 2007 as recognized by the YGAward jury.Their Mars Combos 'What your mom would feed you if your mom was a man' campaign won 2 Gold and 4 Silver Bullets in TV and Radio. As the YoungGuns of the Year they also win US$20,000 and a place on the 2008 YGAward jury. Nate Virnig, Jesse Synder and Rene Delgado from Miami Ad School Minneapolis, USA are the 2007 Student YoungGuns of the Year for their âRed Bull Campaignâ idea. They also win a three-month paid placement at a Leo Burnett Worldwide office of their choice and US$5,000 to help them get there. The quality of all the work submitted, and the final selected, demonstrate clearly that some of the best creativity globally is from emerging and young talent. To download the YGAward 2007 Winners and Finalists PDF and view the 2007 Showcase go to the YOUNGGUNS NETSITE TYSKIE BEER REACHES OUT OF POLAND A nicely art directed campaign from DDB Poland that promoted the fact that Tyskie beer is popular in other markets. VIEW THE 'IRELAND' AD VIEW THE 'USA' AD VIEW THE 'CZECH REPUBLIC' AD  McCann Ericson New York has put to air a spot for MasterCard's Holiday promotion. It is directed by Ulf Johansson through Smith & Sons. VIEW THE SPOT  Followers of ice hockey will know that DiPietro, Nabokov and Brodeur are all goal keepers and the only way through them is with Warrior hockey sticks. A campaign from Bleublancrouge, Montreal. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Lance Armstrong offers advice to a shopper in this new spot from Wieden + Kennedy, Portland and GO Film. VIEW THE SPOT  Nike recently appointed Crispin Porter + Bogusky Miami to the Nike+ account. This is their first spot which was directed by Samuel Bayer via HSI. VIEW THE SPOT DON'T LET YOUR CHILDREN BE EDUCATED BY TV Television can influence the lives of your children as this spot from Psata Romania shows. VIEW THE SPOT ONE ACTION CAN CHANGE THE WORLD An ad from Chemistry Dublin for the Irish aid agency Trócaire launching the 2007 range of global gifts. "A simple idea, beautifully illustrated by Rob Ryan," said copywriter Anne Fleming. VIEW THE SPOT  Blues Line are one of the biggest chains of hairdressers in Romania and the challenge was to promote their salons. The endline is a Romanian saying that roughly translates as "A facelift for your hair" VIEW THE AD THE GINGERBREAD MAN LOOKS AFTER HIS SON BBDO New York commissioned Aardman Animations to create a claymation spot of the Gingerbread man giving his son a cell phone. VIEW THE SPOT  Saatchi & Saatchi Singapore shake music on or off by shaking Sony Ericsson Shinobu phone in this spot directed by Anthony Redman, via Passion Pictures. VIEW THE SPOT  A malfunctioning printer can be a real nightmare. However, in this spot from DDB Sydney and @radicalmedia, it's not the printer that is the nightmare. VIEW THE SPOT  Grey Melbourne reveals the reason behind the Great White Shark acrobatics in South Africaâs False Bay. VIEW THE SPOT  The animated :30 spot directed by ATTIK's Simon Needham and produced by Shilo opens with a silver xD making its way through a dark urban landscape. The vehicle is suddenly lifted up for a "pit stop" as the Deviant pit crew jumps out from the shadows to customize the car. They tear off the tires, tossing them to another Deviant who proceeds to swallow them whole, regurgitating an oozy goo which transforms the stock xD into a tricked-out, vibrant green version. VIEW THE SPOT VICTORY WITH STIMOROL This spot from DDB Stockholm promote the new Skoda Praktik as a safe craftsmenâs car. "We tried to raise the fact that the car you use in your work actually is a part of your work. Strangely safety arenât a big factor when you buy a car supposed to be used in your work. But your are willing to take big precautions when it comes to other parts of your craftsmenâs work," said copywriter Martin Lundgren. VIEW THE SPOT DELL BLOWS UP THE OLD TO MAKE WAY FOR THE NEW The old makes way for the new in this Dell spot shot by The Snorri Brothers for Mother, New York. The music is 'Que Sera Sera' sung by Jennifer Terran. VIEW THE SPOT REAL MEN DON'T RAPE There's a lot to be proud of if you are a South African - except for one big statistic. A powerful spot from The Jupiter Drawing Room, Cape Town and Sub urban, Johannesburg. VIEW THE SPOT WARNIE DRESSES UP FOR HIS FAVOURITE BEER Australia's favourite beer, VB, honors Australia's favourite son, Warnie. In this new campaign from George Patts Y&R Melbourne Australia's most famous cricketer, Shane Warne, dresses up as his Mother and Father... and even baby "Warnie". VIEW THE 'BABY' SPOT VIEW THE 'WOMAN' SPOT GUEST JUDGE: BEN NOTT, PARTNER & CD, DROGA 5 This week's guest judge is Ben Nott, an Australian based in Los Angeles and New York. Currently visiting Australia to help open Droga5, Sydney. Ben is a creative director and founding partner of Droga5. As well as owner and director of world-wide-mind production company. He is the youngest person to have ever won the Grand Prix in Cannes. And one of the elite few creatives in the world who have won the whole set of Cannes awards: Titanium, Grand Prix, Golds, Silver and Bronze. Ben has worked at top creative agencies all over the world and judged many of the international advertising and film festivals including D&AD. Ben is passionate about surfing, film, art, the environment, friends and learning.BEST TV 'Speechless' I work most of the time in LA. The current writers' strike is a big topic there. As a writer and director myself, I totally support the WGA stand. It will be interesting to see if the actors do join the writers for their scheduled upcoming strike. This spot(s) has a good, strong, simple idea. Using the Internet medium that is the heart of the debate over the strike is nicely relevant too. How many people will see these âlittle filmsâ and the writers will not get paid for it? Will advertising move to being paid per view/showing as TV shifts to Internet? It already is at HoneyShed.com. Iâm a fan of George Hickenlooperâs past directing work on feature documentaries. These âSpeechlessâ spots have star power, good documentation, inspiring music, great relevance and magnitude in their 20 spot campaign. However, they only need the one âspeechlessâ sign at the end and no tape over the mouth and less scenes. But maybe the writers were too busy starving to fully write the scripts. Topical and socially important issues are easy to write ads for. Burgers, beer, cars, sweets and video games are harder. In my humble opinion, each of the other spots for these products had certain good qualities, but nothing that made them rises above the other. I liked them all a little. BEST PRINT 1st place. Renault Megane 'Cabriolet' Fresh, eye catching use of type. Getâs the mental cogs turning, leaves you with a little life insight and rewards by linking straight to a product benefit. Love the shot of the car. Go Chile! 2nd place. Synergy Electricity Quick and slick. I would stop to read it in a magazine and retain the message. Reasonable use of the common V.J. formula. (Visual Juxtaposition) Art direction feels clean, streamlined, happy and efficient - how this environmental electrical service may feel to its users. BEST OUTDOOR 1st place. Recruitment Fair 'Stop the traffik' Great stuff. Real life experience with the ad message is so much more effective than print or TV/ Net. Iâll bet a lot of people at the recruitment fair were very surprised and remembered the point about sex slavery and human trafficking. Iâm sure they all signed the petition. Now Iâm going to; www.stopthetraffik.org 2nd place. Crime investigation channel- this interactive piece works well for that type of TV show, whether you like that genre of TV or not. It probably got a lot of double takes, then realised nervous laughs and hopefully many new viewers of the show. Good use of an account service person. CHRISTMAS IS NOT ALWAYS A HAPPY TIME The St. Vincent de Paul Society highlight the fact that for many people, Christmas is a season of despair. Whether it be loneliness for the elderly or the fact that through circumstances often beyond their control, some people can't afford to pay the bills or the rent and face being evicted from their homes. VIEW THE 'EVICTION' AD VIEW THE 'NIGHTMARE BEFORE CHRISTMAS' AD  Here come the girls as they ready themselves for a ball. A new Boots spot directed by Traktor for Mother London. VIEW THE SPOT BLACKLIST ANIMATE COKE Two new spots for Coke's new bottle directed by Blacklist's Nanospore for Publicis Mojo Auckland. VIEW THE 'GRIP' SPOT VIEW THE 'VOYAGE' SPOT  To launch Australiaâs first major Andy Warhol retrospective, Clemenger Brisbane has blurred the lines between art and commerce, just as Warhol did. The campaign theme of âHe Saw Art In Everythingâ reflects the fact that Warhol saw art where others didnât. He saw art in fame, in consumer products, in sexual experimentation. He even saw art in advertising. VIEW THE SPOT  Backardâs Jesper Ericstam puts humanity in drive with a universally relatable spot for Honda via Dentsu Tokyo. Take a deep breath. Adjust your eyes to the rising sun. Position your hot coffee just so in the cup holder. The day ahead is teeming with powerful noises which, when seamlessly integrated with a classic anthemâas in Ericstamâs new spot for Honda â can make beautiful music together. From a funky wedding processional to the sticky upkeep of a football field to the adrenaline-infused exhilaration of a racetrack, Hondaâs full range of products comes along for the ride. VIEW THE SPOT LANDCRUISER IS BORN OF THE EARTH GoodOil's Matt Murphy directs this story of the evolution of Landcruiser in the Australian outback for Saatchi & Saatchi Sydney. VIEW THE SPOT GOOGLE PIN Grey Vancouver announced the arrival of the Google Transit application through Vancouver's Mass Transit website with an ambient campaign. VIEW THE AMBIENT  From Demner, Merlicek & Bergmann, Vienna. 3000 watt vacuum cleaners are now at XXXLutz. VIEW THE FIRST AD VIEW THE SECOND AD  A brand campaign from Abbott Mead Vickers BBDO to encourage more families to visit the V&A Museum of Childhood. VIEW THE 'TONGUE' AD VIEW THE 'HE MAN' AD VIEW THE 'BARBIE' AD CADBURY CELEBRATE EVERYTHING Cadbury Continental Chocolate wanted to give away 1000 boxes of chocolate. They also wanted to position themselves as an appropriate gift idea for any occasion. Killing two birds with one premium dark chocolate assortment, DDB New Zealand created the âCelebrate Everythingâ microsite â an irreverent place of everyday gift giving. Here, visitors can send virtual boxes of chocolates and personalised e-card messages of celebration, while also being able to read other sent messages from past visitors. Recipients automatically go into the draw to win a real box of Continental, while the sender gets a big warm fuzzy feeling. VIEW DETAILS THE ANSWER IS BLOWING IN THE WIND This poster is part of Synergy's campaign to sell electricity generated from West Australian wind farms and to highlight the company's green credentials. VIEW THE AD  Beattie McGuinness Bungay, London has put to air a humorous spot suggesting that Dan's birthday was the real reason Captain Oates went outside. VIEW THE SPOT  A boy and his dog play a wince inducing game of fetch with the new shockproof and waterproof Olympus Mju camera, a new spot via The Red Brick Road, London. VIEW THE SPOT JWT/MEKANISM GIVE BOOST UP FOR TEENS Mekanism recently teamed up with JWT New York to re-launch Boost UP, a nationwide campaign encouraging teens to stay in school. The website (www.BoostUp.org) allows users to give "boosts," new media's version of a shout-out, to any of the ten students spotlighted in the program's class of 2008. Working with JWT, Mekanism handled all the creative and production of the new site as well as designing the graphic elements that were incorporated across the campaign. Leading the creative charge behind the site development was Mekanism Partner/ECD Ian Kovalik, as well as Producer Steve Muller and CD Emmet Feldman. Commenting on the process, Kovalik noted, "We wanted to create a site that was both easy and really fun to use, but that also incorporated technology that could track progress and encouragement in real time. We created a tool that literally builds encouragement-skyscrapers for each teen on the site, whether encouragement comes online, through email or text message, or on the teens MySpace or Facebook pages." VIEW DETAILS THE SEARCH FOR PHOTOGRAPHIC IMAGES HAS EVOLVED DDB London has created a campaign that advertises the launch of the new gettyimages.com. The new stock photo/film library helps you search for images in new and better ways. The campaign ran on consecutive pages and was photographed by Julia Fullerton-Batten VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD PARTY ALL NIGHT AND FUNCTION ALL DAY Hang is the leading anti-hangover beverage in Thailand. This campaign from Leo Burnett Bangkok targets older 'party animals' showing how well they look the next day after a very big night out. The campaign was directed by top Thai director Thanonchai Sornsriwichai from Phenomena. VIEW THE 'WATER SPLASH' SPOT VIEW THE 'SCREAM' SPOT VIEW THE 'INHALER' SPOT  This JWT New Delhi campaign for Boost promises unstopable energy. VIEW THE 'CRICKET' AD VIEW THE 'BADMINTON' AD « First « Previous Next » Last » 4 of 5 |
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