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Seen and noted
 More than 140 million women in the world are condemned to feel nothing. A powerful campaign from Contrapunto BBDO, Barcelona. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD CARLSBERG DON'T DO FOOTBALL CELEBRATIONS The brief to Saatchi London was to continue the 'World According to Carlsberg' strategy but with a football theme. The ad was aired around radio football commentary. PLAY THE SPOT  TBWA Paris has created a new campaign for Amnesty International. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  A campaign from Euro RSCG Buenos Aires that shows the benefit of going to public speaking lessons. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Saatchi & Saatchi London's goal was to re-affirm Carlsberg as the champion of grass roots football. As the crowd waits expectantly for the match to kick off there is an announcement over the public address system. At first, the message starts off like any typical public announcement. However as the message continues you soon realize that itâs far from an ordinary announcement. VIEW THE IDEA LOOK WHO'S DRIVING An ad from DDB Amsterdam, for insurance company Centraal Beheer Achmea, is positioned on the back end of a city bus. VIEW THE BUS PERFECTION WILL ALWAYS HAVE ITS CRITICS Ogilvy & Mather Japan spot for Audi that shows that perspectives of perfection vary and bring out negativity in other people. VIEW THE SPOT  McCann Erickson London has written 'Dear John' letters to Cash. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD SHOWING SMOKERS THE WAY Warnings on packs and shock tactics don't work. So TBWAHunt Lascaris came up with something that reached out to smokers to highlight the effect smoking has on your health. VIEW THE AMBIENT  Zoo York, a Marc Ecko brand, recently teamed up with davidandgoliath, an LA-based independent advertising agency to create a new TV and viral campaign for Zoo York footwear. The goal was to create memorable ads that would appeal to a youth market, while showcasing the product and Zoo York team riders. New Yorkers share their city with another unbreakable bunch, the almighty cockroach. Why not embrace our resilient little brothers and draw a parallel between them and the Zoo York brand? VIEW THE SPOT GOT MILK? GET THE GLASS SITE Goodby's Gettheglass.com continues the fantastical story of the Adachis, a family suffering from ailments related to their lack of Milk. On the site, viewers play a board game where they help the Adachi family get a glass of highly-secured Milk. Players advance in the game by rolling a pair of virtual dice and driving the Adachis' plumbing van through a series of milk-related challenges. All while trying to outrun Fort Fridge security and avoid being sent to Milkatraz. If you make it all they way to the end, Milk sends you an actual âget the glassâ glass. VIEW DETAILS  This subway poster from BBDO Mexico shows how to find relief from headaches in Mexico City. VIEW THE POSTER  Tapsa Madrid communicate that Iberia Airlines has lots of flights to different destinations worldwide. VIEW THE AD  DDB London asked Frederik Bond to direct it's latest spot for Phillips. As any woman will tell you, pulling hair out of your leg can bring a tear to the eye. Itâs to address this problem that Philips developed the Satinelle Ice Epilator - itâs simple ice-pack attachment (that you put in the freezer the night before) numbs the leg making epilation a far gentler process. âWe wanted to find the ultimate test for this deviceâ said Neil Dawson, DDBâs Global Creative Director for Philips. âIt occurred to us that a man, or more specifically a transvestite would be the ultimate test given the combination of low pain threshold and desire for beautiful legs.â VIEW THE SPOT VIEW THE PRINT AD PRINT NOW INCLUDED AT THE SHARKS Publicis QMP creates a simple visual ad to communicate that the International Shark Awards in September now includes print categories. VIEW THE AD  M&C Saatchi Sydney make people fall in love with Moccona again in this spot directed by The Sweet Shop's Noah Marshall. The concept comes straight from the jar. It tells of seizing an opportunity rather than letting it pass by, and consequently demonstrates an adamant determination not to settle for the ordinary. VIEW THE SPOT  The Tumble film starts with an epic movie being filmed on the top peak of a mountain. Suddenly the camera falls down the mountain, but instead of smashing it shatters into Disc players. The products continue to shatter and reform into new products as they tumble down the mountain. Created by Anonymous Content for 180 LA. VIEW THE SPOT CARLSBERG DOESN'T DO FITNESS CENTRESPERFECT SHINE FOR YOUR CAR BBDO is behind a new magazine campaign for Armstrongâs laminate floors. The campaign uses the theme âIt only looks like the real thingâ to show the upscale appearance and quality of Armstrongâs laminate floors. To highlight the theme, each execution features professional look-a-likes for well-known celebrities Lucille Ball, James Dean and Marlon Brando. The agency worked with photographer Norman Jean Roy, whose works can be found in fashion magazines like Vogue, Menâs Vogue, Vanity Fair, Allure and Glamour. VIEW THE 'MARLON BRANDO' AD VIEW THE 'LUCILLE BALL' AD VIEW THE 'JAMES DEAN' AD  New poster campaign from CHI & Partners London for The Sunday Times Rich List. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD THE HEAD & SHOULDERS POINT OF VIEW Point of Purchase: To Highlight The Head & Shoulders Point of View a device was created in order to film consumerâs heads from above, displaying the images simultaneously on a screen in front of them. This allowed the consumers to confirm if their scalp was dry or had dandruff right in front of the whole Head & Shoulders line. Art Museum Outdoor: On outdoor signs close to main museums we could see Leonardo's, Mona Lisa and VanGogh's self-portrait from the Head & Shoulders Point of View. Magazine Cover: While the cover showed the model from the front, the first and second pages in the magazine were used to show the same cover but featuring the model as seen from above. Internet: At the web page you can put together your own character, choosing the music and the and the head type that you prefer in a âDo it yourself animation". VIEW THE POINT OF SALE VIEW THE FIRST OUTDOOR VIEW THE SECOND OUTDOOR VIEW THE MAGAZINE COVER VIEW THE INTERNET DETAILS  In this series of spots for the Toyota TRD Hilux, via Saatchi & Saatchi Sydney, male communication has evolved to the point where mere nods speak volumes. Enough Said. VIEW THE 'BUSH' SPOT VIEW THE 'TRAFFIC' SPOT VIEW THE 'BOAT' SPOT GUEST JUDGE: BRAD ROSEBERRY, CREATIVE DIRECTOR, BBDO NEW YORK This week's guest judge is Brad Roseberry, a Creative Director at BBDO New York. Originally from Colorado, he began his career in San Diego, before heading north to San Francisco to Goodby, Silverstein & Partners. At Goodby, he helped create award-winning work for the likes of Pacific Bell, Hewlett-Packard, Bell Helmets and got milk? From there he made the logical leap to Stockholm, Sweden, where he spent a couple years living the socialist dream and enjoying loads of meatballs. From Sweden it was off to Amsterdam, where he did stints at both Wieden+Kennedy and 180 Amsterdam. While at 180, his work for adidas garnered several pencils, lions and assorted pyramids. Most recently, two of his spots for Pepsi and GE were simultaneously nominated for an Emmy, a feat that, far from monumental, quite impressed his mother. Over the years, his work has been recognized by Communication Arts, The One Show, Epica, Clio, The Andy's, The Kelly's and Cannes. Whenever possible, he enjoys traveling to the more remote corners of the globe and taking as many photos as his memory card will allow. BEST TV Overall a pretty interesting array of spots to choose from. One of the more entertaining spots was from Milk. Borrowing heavily from Spinal Tap and a little less from Rocky Horror, One Gallon Axe left me holding my lighter up for the encore as the lights came on. This one just never got to the place I was hoping it was heading. Seems to me in such well-trodden parody-land, it should have gone weirder and wilder. I mean, the man's got milk in his guitar, right? Great line though. Next up, from the folks who practically invented the 'spectacle ad' genre. Foam City was another one that fell into the same trap of high-expectations/less-than deliverables. This is a beautiful ad, well scored and shot. Itâs just that they, Sony/Fallon are to blame for raising the ball, er bar so high with past executions that left this one feeling a bit like a knock-off. Finally, my favorite ad of the bunch made me laugh the first time I saw it, as well as the fifth time. Unexpected, with an oddly mesmerizing effect, the Bee Boy spot's simplicity and absurdity just made me want to watch it again and again. BEST PRINT In print, the field was not nearly as strong, which made the selection process much easier. For me, both Treadmill and Wire stood head and shoulders above the rest. Treadmillis just a nice simple idea that made me want to spend time getting into its detail; firearms, nudity, bloodstains. Basically, what every candy bar should promise if there were no lawyers. However, for my money, I liked Wirejust a hair more. I love a well-executed demo, and that's exactly what this is. I also enjoy the subtle suggestion that, should this guy's cover get blown, Band-aids are wonderful for bleeding wounds. BEST OUTDOOR In outdoor, I liked the Children Only Have To Be This Tall, for UNICEF. Scary and memorable, it hits you when and where youâd least expect a message like this to be.  Here's a spot that is sure to win big at this year's international awards shows. Written and directed by Yasmin Ahmad, it is a very engaging conversation with a seven year old Malaysian boy. VIEW THE SPOT  The often dangerous role of the RSPCA is highlighted in this Filmgraphics spot for The Campaign Palace, Sydney. VIEW THE SPOT  When you look at things through Olympus Binoculars they get closer than you'd ever imagine. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD DON'T SPEED AMBIENT Saatchi & Saatchi Sydney has used a pedestrian crossing to push the anti speeding message. VIEW THE AMBIENT EXECUTION  Tapsa Madrid communicate the benefits of an anti stress tea and cross stitching. VIEW THE 'AZORES' AD VIEW THE 'MILLI VANILLI' AD VIEW THE CROSS STITCH BILLBOARD  It's the end of the line for stains in this Vanish campaign from Euro RSCG Buenos Aires. VIEW THE 'TUNNEL' AD VIEW THE 'SOUL' AD VIEW THE 'HEAVEN' AD KIWIS JOIN THE RESISTANCE New Zealand owned Kiwi Bank up the anti to its Australian owned competition in this blockbuster via Ogilvy, Auckland directed by Richard Gibson via Luscious Films. VIEW THE SPOT « First « Previous Next » Last » 2 of 8 |
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