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Seen and noted
 WhybinTBWA, Sydney has produced an ambient and print campaign to convey that Sanyoâs Eneloop rechargeable batteries leave a smaller carbon footprint - 1 Eneloop rechargeable battery saves 999 disposable batteries from being manufactured. VIEW THE AMBIENT VIEW THE PRINT AD WELL DONE GREEN BELGIUM During World Water Day, the non-profit organisation Green Belgium, via agency Duval Guillaume, Antwerp, blocked access to the website of www.lesoir.be, the online edition of Belgium's leading newspaper, Le Soir. VIEW THE SITE HOW DID THIS SLIP IN? Spinach, Melbourne has the delicate task of communicating the benefit of Durex Play lubricant in an environment that is increasingly draconian about promoting products such as condoms and lubricants. This Point of Sale poster for Durex PLay Lubricant had to have a perceived 'G' rating with the potential to be displayed in pharmacies and convenience stores. VIEW THE POSTER SHAVE FOR A CURE Ogilvy New Zealand were tasked with promoting awareness of Leukaemia Foundation's annual fundraiser, Shave for a Cure. The TVC stars nine-year-old LBF patient Ryan, who was diagnosed with leukaemia a year ago. The ad also features his Dad, family and a host of his friends. VIEW THE SPOT IN LIKE FLYNN The follow up of the hugely popular Hyundai Santa Fe commercial has just gone to air in New Zealand. Director Tony Williams and producer Maggie Lewis of Sydney Film Company teamed with creatives from Assignment NZ for the next chapter, launching the Hyundai i30. Dante, the hero of the first commercial returns to save Sienna in a driving and rescue sequence more elaborate than the original. Dante learnt to drive and surf as a 2 year and now heâs taken his driving skills and added acrobatics to his resume. VIEW THE SPOT  TBWAMedia Arts Lab, Los Angeles continues to make PC users looks like losers with this new spot. VIEW THE SPOT  TBWAMedia Arts Lab, Los Angeles continues to point out the great product benefits of the iPhone in this series of commercials. VIEW THE 'BET' SPOT VIEW THE 'BRILLIANT' SPOT VIEW THE 'MUSIC STORE' SPOT  AMV BBDO London has created an arresting viral campaign to raise awareness of domestic violence in the UK in association with Tower Hamlets borough council. VIEW THE SPOT LAWN SPILL The idea is that nature provides Ecostore with the finest ingredients from the untouched New Zealand landscape and their products give back to the environment what the environment gave to them, leaving no nasty chemicals behind. Made with plant based ingredients (with no synthetic chemicals, colours, preservatives or perfumes), Ecostore products are as good for the environment as they are for your health. VIEW THE BILLBOARD BUY KIWI MADE GOODS To celebrate the centenary of buying New Zealand made, we tell the story of a woman who went to extraordinary lengths for the cause. Esther James was the first recorded woman to walk the entire length of New Zealand and she did it wearing NZ made clothes and eating NZ made food. She gained great publicity for the cause and raised the spirits of a nation struggling through the Great Depression. This ad reminds people that while Esther walked 1600 miles to support Buy Kiwi Made, these days, they only have to walk to the shops. VIEW THE AD  New poster campaign from BBH London with a fresh, graphic take on 'finger lickin good'. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD PUTS YOU RIGHT IN THE MIDDLE OF THE ACTION Saatchi & Saatchi Toronto put you in the middle of the action as they promote XM's exclusive satellite radio coverage of NHL hockey. VIEW THE 'OCTOPUS' AD VIEW THE 'PUCK' AD  New campaign from Euro RSCG Buenos Aires for Sony Playstation Portable. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD THE HEALTHY HABITCOME TO NZ, LOSE THE PARENTS JWT Auckland wanted to engage with overseas students and get them to visit the New Zealand Educated website for details about studying in New Zealand. VIEW THE 'SPA' SPOT VIEW THE 'CHOPSTICKS' SPOT  DDB London has launched the new Tropicana smoothies, showing how they the best out of the most delicious fruits. VIEW THE SPOT  Passion Pictures created flying penguins for BBC iPlayer April Fool's Day spot via Rainey Kelly Campbell Roalfe/Y&R, London. VIEW THE SPOT  Junge Helden are a non profit organisation tasked with raising awareness of your options when it comes to organ donation amongst Germany's youth. When they were presented with the original plane from the upcoming film 'The Red Baron' for them to auction on Ebay, they turned to Berlin Meat Club for help to drive traffic to the web link. Shot on the streets of Berlin, early morning commuters and passersby were ask to help out for a good cause. Super Translation: Are you a pilot at heart? VIEW THE 'RED BARON 1' SPOT VIEW THE 'RED BARON 2' SPOT AXE ALIGNS THE PLANETS Drink Don't Drive campaign has been noticed for a long time but not for motorcycle riders. According to the latest research, motorcycles in Thailand cause 80% of public road accident. A new spot from Creative JuiceG1 Bangkok and directed by Thanonchai Sornsriwichai from Phenomena, Bangkok. VIEW THE SPOT THE PERFECT BILLBOARD Saatchi & Saatchi Auckland remind people how great the film 'American Psycho' is. VIEW THE BILLBOARD  Ice is the most potent and dangerous form of amphetamine. Highly addictive, it can have long-term damaging mental and physical health consequences. To dramatize the insidious nature of this drug and bring to life the fact that dangerous chemical fertilisers are often used to manufacture it, Lifelounge Melbourne created this âlivingâ billboard. Created for Victoriaâs Department of Human services by renowned Melbourne artist Corey Thomas, this billboard changed every week to portray the harm caused by ice, symbolised by a giant black creeping weed that appeared to âgrowâ over a two-month period, slowly taking over the entire length of the signage â about 3.3 metres high and 25 metres wide. Located in the heart of Melbourneâs drug abuse scene, this billboard increased community knowledge of the dangers of ice and had amazing recall among the target audience. The âcreeperâ billboard story was also covered by every major news media outlet in Victoria, including newspapers radio and TV. VIEW THE BILLBOARD NATIONAL EXPRESS COMES TO THE AID OF BRITISH AIRWAYS A topical press ad to remind passengers of National Express's East Coast rail route during the Heathrow Terminal 5 Debacle, which saw many passengers stranded when domestic flights between Scotland, Newcastle and London were cancelled. VIEW THE AD STAY WELL AND LIVE LONGER Stickers placed at relevant locations around Melbourne with an incentive to give up smoking. VIEW THE SMOKING AMBIENT VIEW THE STAIRS AMBIENT AIDS STATISTICS To commemorate World AIDS day on December 1st the Cape Argus used their page numbers on the top of every page of the newspaper to educate the public on statistics relating to the AIDS pandemic in South Africa. All the statistics were collected from UNICEF and the South African Department of Health. VIEW THE AD APRIL FOOL'S WINE PATCHES A breakthrough in printing technology meant that for the first time ever you could sample Liquorland's latest wines through Wine Patches® printed onto the newspaper. VIEW THE AD  JWT New York has a new print campaign that shows how close a shave the new Schick 4 blade razor gives. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD GUEST JUDGE: RAPHAEL MILCZAREK, CD, JWT NEW YORK This week's guest judge is Raphael Milczarek, 34, a Creative Director at JWT New York. He was born and raised in Gdansk, Poland and then moved to Paderborn, Germany when he was 14 years old. His career began as an Art Director at Jung von Matt and Phillip und Keuntje, both in Hamburg, Germany. Followed by Creative Director at Springer & Jacoby London UK and BBDO Dusseldorf Germany. He then joined DDB Dusseldorf Germany where he won the agency its first Gold Lion in 25 years. He developed campaigns for Berlitz, BMW, Mercedes-Benz, Volkswagen, Gatorade, Henkel, Smart, and Pepsi, among others. With over 200 national and international awards, including Cannes Lions, Clio, London International Advertising Award, Epica, Art Directors Club Germany, Art Directors of Europe, Art Directors Club New York, Eurobest, Cresta, Golden Award of Montreux, One Show, and others, he is one of the most awarded creatives in Germany. Raphael is a member of ADC Germany, ADC New York. BEST TV Definitely the best ad this week was from BBDO New York for New Balance I love the art direction, the VO is a little bit boring, but still better than the other 5 ads. There was a good idea, but the creative guys were not hungry enough to make the ad perfect. It is a bigger Idea than the execution. BEST PRINT Is from BBDO Bangkok, for Alka Seltzer There exists a social TV spot which is very similar but the ad is the best this week, it shows exactly what Alka Seltzer does, it digest the meal and the ad demonstrates it in a unique, beautiful way. BEST OUTDOOR The best Outdoor is the King Kong idea from Colenso BBDO, Auckland. It's unbelievable that nobody before has used a skyscraper for a King Kong ad, it's a very nice idea. CANADIAN CREATIVES CAN WIN A TRIP TO CANNES The National Advertising Awards is Canada's only brief-based ad competition. The briefs are simple, and the prize is a trip to Cannes during the Ad Festival. Taxi 2 needed to create awareness of the show to boost entries. VIEW THE 'RETAIL' AD VIEW THE 'CAR' AD VIEW THE 'COMPUTER' AD  DDB London has launched the new Tropicana smoothies with this print campaign to show they get the best out of the most delicious fruits. VIEW THE FIRST AD VIEW THE SECOND AD  Who gives a... choice? Air Canada, according to this series of spots via Marketel, Montreal. VIEW THE 'SHOES' SPOT VIEW THE 'RESTAURANT' SPOT  Publicis Frankfurt were tasked with promoting the Renault Megane 2.0 dCi and its less consumption and more power. They created a mature comic-world, in which the petrol pumps look just authentic as their real-life examples. VIEW THE SPOT CONVERT TO EOS Tribal DDB, Sydney has created a site for the Volkswagen Eos. After seeing the roof retract into the boot of the convertible, it accelerates away along the windswept coastal road. As the beautiful blonde hair of the female passenger whips in the wind, the very masculine driver rips of his tie and throws it from the open roof. We close on the tie floating softly to the road as the car disappears from view around a hill in the distance. The ultimate work and play car â From work to beach without even getting out of the car. 4 seasons in one day. For whatever mood youâre in. VIEW THE SITE CRASHING IN AAATOWN www.AAATown.com provides an immersive experience that allows visitors to experience a minor crash and replay it from multiple angles. AAA is obviously well-known for its emergency road service, but this new campaign was designed to draw attention to the other benefits of AAA Auto Insurance including discounts on food, travel and shopping. Publicis & Hal Riney, San Francisco wanted to bring this campaign to life online and allow users to explore AAA Town in an engaging way. Upon arrival at the website, visitors see two cars collide in an intersection from a birds-eye view. It's their choice where to go next: a shoe store, a diner, a broken-down car or a AAA office. After their selection, the camera swoops down and replays the crash from a street-level perspective. VIEW DETAILS  The French Ministry of Health, Youth and Sport, via CLM BBDO, Paris, has launched a national campaign to promote hospital professions. VIEW THE 'BATHROOM' SPOT VIEW THE 'RESTAURANT' SPOT  McCann-Erickson, London has launched a humorous campaign for Staples. VIEW THE 'KNITTING' SPOT VIEW THE 'MIA' SPOT VIEW THE 'OFFICE OLYMPICS' SPOT BRIGHT LIGHTS Saatchi & Saatchi, South Africa demonstrates Super Bright Light Bulbs in this poster campaign for Osram. VIEW THE 'SHADOW PUPPETS' POSTER VIEW THE 'GHOST STORIES' POSTER VIEW THE 'READING IN THE DARK' POSTER PAWS FOR THOUGHT Dentsu Malaysia placed these posters for Paws Malaysia at vets in town. The poster featured tabs with numbers at the bottom. When pet owners tried to take the number, the entire âbarâ from the cage peels off. It proved so popular they ran out of tabs to replace the posters within a week. VIEW THE CONCEPT  Remote control cars that are tougher than other toys feature in this campaign from Ogilvy London. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD « First « Previous Next » Last » 7 of 8 |
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