Seen and notedSweet surprise at the end of a runBBDO Guerrero in Manila used guerilla tactics to promote Krispy Kreme donuts during the running of a marathon in The Philippines. VIEW THE AMBIENT A series of three spots from BWM Sydney encouraging people to call their mums. VIEW THE BIRTHDAY SPOT VIEW THE WHO SPOT VIEW THE MOTHER SPOT VIEW THE BOARDROOM SPOT Australians are a sports-addicted lot, and theyâll take each and every opportunity to watch sport if it's available. With the Internet being available thanks to 3G networks, it is now possible for sport to be accessed wherever and whenever people want on mobile phones, as long as there's coverage. The campaign from BWM Sydney highlights the fact that the Telstra 3G network works better in more places around Australia than any other. VIEW THE SPOT Let it shineHonda Motors Europe and Wieden+Kennedy Amsterdam launch the new Honda Insight Hybrid campaign. The integrated campaign marks the first work for Honda from W+K Amsterdam and is the first in a series of products being advertised under Honda's new environmental brand platform. 'Everyone Wants to Be Good' is set to break across Europe, Middle East, Africa and Russia throughout April. The campaign will launch the Honda Insight Hybrid. VIEW THE SPOT VIEW THE SPOT (Low Res) VIEW THE MAKING OF THE SPOT This ad is of very little interest to anyone according to WDM Advertising Adelaide PLAY THE INTERESTSPOT PLAY THE LESS SPOT PLAY THE NOTHING SPOT Quick shaveTo rev up the launch of the Gillette Fusion Power Gamer razor, Gillette teamed up with NASCAR, Proximity Canada, BBDO New York and GMR Marketing to create the Gillette Young Guns Challenge. NASCAR fans and video-game enthusiasts alike can immerse themselves in a 3D action-adventure online game found on www.gilletteyoungguns.com VIEW DETAILS A new print campaign from Neogama/BBH Sao Paulo for Renault. VIEW THE CITIES 1 AD VIEW THE CITIES 2 AD Keeping abreast of cancerThe Friends of Cancer Patients organization wanted to educate women on the importance of checking their breast on a regular basis for any kind of abnormality. This piece of communication from JWT Dubai draws attention to the most universal symptom of breast cancer: The Lump. VIEW THE AD Stairway to the skyUrsa Communications, Sydney has created a "Stay safe this Earth Hour" online campaign for Vision Australia, in support of Earth Hour 2009. The three short clips dramatise the ability of Vision Australia (the nation's leading blindness agency) to help people manage through the dark. The clips are best viewed with the volume turned up. VIEW THE HAMMER SPOT VIEW THE KNIFE SPOT VIEW THE SEWING SPOT Plaza Films and Leo Burnett, Sydney have collaborated to produce the latest Earth Hour film - a 60" and 90" spot called 'Candle' that will air in Australia on free-to-air TV and cable on Saturday 28 March, followed by cinema and internet release over the following week. VIEW THE SPOT Let hills be hills and rivers be riversGreat print work from JWT Shanghai for the China Environment Protection Foundation. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD A spot from the AMP Agency Boston for the new non-latex SKYN condom. It feels like nothing at all.Goes down in the record books as the most double entendres used in 1 shoot day...we wish it would have lasted longer (that's what she said). VIEW THE SPOT Teeth that light up the nightImagine if teeth were so bright and shiny they gave you away. Print campaign from Y&R Johannesburg VIEW THE TOOTH FAIRY AD VIEW THE SWING AD VIEW THE HIDE AD This spot creatively reinforces Under Armour's performance training platform by capitalizing on the company's new multi-year partnership agreement with New York Mets All-Star shortstop and base-running phenom Jose Reyes, and showing him achieving the impossible: stealing two bases on one pitch. In 2008, Reyes broke the Mets' all-time record for stolen bases and achieved his first 200-hit season. VIEW THE SPOT The City of Perth shows their support for Earth Hour 2009 in this visually arresting print campaign that encourages people to turn off their lights and take part in this worldwide event. The campaign was created by Marketforce Perth. VIEW THE BOY AD VIEW THE MUM AD VIEW THE DAD AD An evil Plot to Destroy the world made possible by Crispin Porter + Bogusky , Boulder featuring Family Guy creative force Seth Mac Farlane VIEW THE SPOT A small film about dance, from BATES 141, Jakarta designed to excite the youth into participating in the annual A Mild Soundrenaline music event. VIEW THE SPOT Pre web pages0.02mm is the perfect love distanceLove needs a bit of distance and GT inc/Suit Men Entertainment Japan highlight that the smallest distance is 0.02mm in this campaign for Sagami Original 0.02 More details: http://sagami.non-grid.jp/award/en.html VIEW THE PRESENTATION OF THE CAMPAIGN The big switchStormberg is becoming one of norways largest clothing brands and have always had ethics, enviroment and responsibilities as some of their core values. They are big supporters of the 2009 Earth Hour.With this in mind Hyper Interactiv/ Dagbladet Norway created a banner at one of Norways largest newspapers and asked the readers to join the Earth Hour 2009. VIEW DETAILS Where Luxury has never been before. The LX570 print ads from Saatchi & Saatchi Sydney. VIEW THE CANYON AD VIEW THE SNOW AD VIEW THE WATERFALL AD He has lynx to all these girlsGoing back to school is picking up girls. At the beginning of the year thousands of youngsters, crazy to flirt with pretty girls, go back to school from vacation. It's a great time for Axe, a great opportunity because in an Axe can there are lots of chemical elements that will help them to seduce. Print from Lowe/ SSP3 Bogota VIEW THE AD Winning can change your life - although not necessarily for the better. Radio spots from Calder Bateman Canada PLAY THE LOUD JEFFERY SPOT PLAY THE SEXY BILL SPOT Curiously it also happened to Brad PittCanvas Cape Town promote the anti-aging treatments offered by I Care for My Body Anti-aging and aesthetic Centres VIEW THE AD When you watch television with subtitles, you miss half the story. These comcast spots are from Grupo Gallegos Long Beach CA VIEW THE FOOD SPOT VIEW THE WANTED SPOT 2nd hand clothes help 3rd world peopleIncrease name awareness of Humana and ensure that Dutch people all donate clothing for local projects in developing countries.In the Humana TV commercial and advertisements, we see how second-hand clothing comes to life and literally helps the Third World with clean drinking water, teaching materials, medical care, agricultural technology, etc. Humana is an organisation which collects clothing for the benefit of development aid. More information on Humana and its projects can be found on the new site: www.humana.nl Agency:LoweDraft FCB VIEW THE SPOT VIEW THE PRINT AD 1 VIEW THE PRINT AD 2 Image of the food printed on the paper is being shredded by the document shredder. The sequence begin from Roasted chicken, Hamburger, Steak, Roasted Suckling pig Agency: Far East DDB Bangkok. VIEW THE SPOT Guest judge: Russell Ramsey, executive CD, JWT London
This week's guest judge is Russell Ramsey, executive creative director of JWT London. He began his career at Saatchi & Saatchi, where he worked on brands including Allied Breweries, NSPCC, Tesco and British Airways. In the summer of 1990 he moved to BBH London and rose rapidly through the ranks, he was made a creative director in 1998, and chief creative director in 2005.
During his time at BBH, Russell was the most awarded creative director at the agency writing and overseeing work such as Levi's 'Twist' and Audi 'Bull'. His trophy cabinet holds a D&AD Black Pencil, 8 D&AD Yellow Pencils, 2 Cannes Gold Lions and numerous awards from around the world. He oversaw the launch of a TV channel and various multi platform communications for Audi. He was also creative director on the Lynx Pulse launch which saw a number one record and an unprecedented amount of PR and uplift in sales. In 2008 Russell served on the panel judging Outdoor at Cannes and also the Campaign Big Awards. Born and brought up in South Shields, just outside Newcastle, Russell is still a committed supporter of the city's football club. Best TV: VisaTells a simple story in a relaxed and engaging way..... BEST TV Best TV: VisaTells a simple story in a relaxed and engaging way. Shot with an effortless style it makes Visa debit seem like the obvious next step in technology without getting gimicky or techy. TV runner up: CastrolStands out because its single minded. BEST PRINT Best print: OlayHow to get Brad Pitt into one of your ads without paying. Clever, neat, topical, well art directed and with a huge claim. Print runner up: Viking silent mowers Graphic and clever. BEST OUTDOOR Best outdoor: Forest chaseAmbient that's cheap and easy to do comes at a premium. The clothes are the stars of the show in this eye catching idea. Outdoor runner up: Different strokes magazine Impactful images you can't ignore. China's New Citizen ProgramIn China 21 million kids have been relocated to cities with their migrant working parents. A quarter of them have no hope of getting an education. Ogilvy Beijing and New Citizen Program commissioned local artists to create these powerful installation art pieces outside popular art galleries. VIEW THE GLASS INSTALLATION VIEW THE BARBED WIRE INSTALLATION VIEW THE BRICK INSTALLATION Now you try eating cakeSince the movie Marie Antoinette is all about her life, Saatchi & Saatchi New Zealand physically chopped metrolite posters off at the neck to demonstrate the way she died: decapitation by guillotine. VIEW THE AD « First « Previous Next » Last » 2 of 8 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |