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Seen and noted
Uncover violence Domestic violence is an increasing and severe problem in China. Around 30% of households in the country, or 80 million homes, suffer from some level of domestic violence. The situation is too often ignored and people continue to suffer in silence. The China Association against domestic violence is calling on people to pick up the phone and uncover domestic violence. Agency: DDB China Shanghai. VIEW THE AD  Gary Numan gets a ticking off from the Earth for using his car unnecessary in this spot from Newhaven, Edinburgh. VIEW THE SPOT Kid's airline This unusual film from Beattie Mc Guinness Bungay London is being on used on board Thomson Holidays flights in a bid to secure the attention of passengers who normally ignore the information offered by airline staff prior to take off. VIEW THE SPOT  In Hong Kong, gay people suffer discrimination and persecution, simply for being who they are. Because of this, more and more people are afraid to express their sexuality. Grey Hong Kong's aim, therefore, was to raise the awareness and get people to help them with Amnesty International. VIEW THE GAY ONE AD VIEW THE GAY TWO AD VIEW THE GAY THREE AD Unseen voicesScale new heightsSend Chocolove A rich interactive experience that matches the user's personalized classic love poem with a famous Chocolove chocolate flavor to send to someone. VIEW DETAILS  60 second spot produced by Mechanism Digital to be separated into two 30 second spots. Created with live action, green screen & stylized design and animation VIEW THE SPOT  Saatchi & Saatchi Toronto created a contagious commercial portraying the infectious joy the Toyota Prius brings to the driver and the world at large. Because now more than ever, the world needs more Prius. VIEW THE SPOT  AT&T is working with Mary J Blige to help promote its latest selection of phones (like the LG Neon). The idea is that AT&T has a phone for every style. The advertising from BBDO New York & Atlanta breaks this week, and the launch of this commercial has been timed to coincide with the release of Mary J's new single, "The One." The promotion also involves radio advertising, downloadable ring tones, online advertising and more. VIEW THE SPOT Radio flu Traffic Cape Town promote Medshield Medical Scheme's inclusive benefits like dentistry, optometry and medicines. PLAY THE FLU SPOT PLAY THE X RAY SPOT PLAY THE DODGER SPOT Smiling cameraThe launch of the new C903 Cybershot phone with Smile Shutter, it only clicks when you smile. The goal was to try make people smile while listening to the ad. PLAY THE SPOT Cheating on your agency As an effort to look for new business prospects, ADRENALINA decided it was time to go against old procedures (powerpoint presentations via e-mail anyone?) and take a more guerrilla-like approach to its own brand. How? By creating buzz and encouraging potential new clients to "cheat" on their existing agencies.This campaign included a viral video, a website reminiscent of sensationalist British tabloids and an actual newspaper that was delivered to specific marketing departments in companies all over New York City. This newspaper was also given away by "newsboys" in office building lobbies where key prospect clients were located.www.cheatonyouragency.com uncovers the story of a client whose tiresome relationship with his agency leads to cheating with hot shop ADRENALINA. VIEW DETAILS  DDH, Bordeaux print ad for Vinexpo, an international exhibition for business in wine and spirits. VIEW THE AD Blue men Blue Man Group Las Vegas' latest creative campaign via Cramer-Krasselt/Phoenix cuts through the Vegas lights to grab consumers' attention with fun, quirky ads. VIEW THE BROTASTICS AD VIEW THE SHOWGIRLS AD VIEW THE BUS OUTDOOR VIEW THE PIGEON OUTDOOR VIEW THE ROWING OUTDOOR  Although super heroes only appear in movies, every mother wishes for their children to be healthy and strong just like one. Therefore, GREY HONG KONG used a superhero-type character as our theme showing off his super smooth and quick actions to bring out the message, "You donât need to be a super mum to have a super son Scott's Sunshine Pastilles makes kids super healthy!" VIEW THE SPOT  Created by Y&R Irvine to launch Toshiba Laptops' new international branding campaign, "Breakthrough" illustrates how the wrong technology can limit people, while Toshiba laptops set people free to go farther and achieve more. VIEW THE SPOT  Lewis Communications Birmingham spot for Alfa Insurance VIEW THE BIPLANE SPOT VIEW THE FACTORY SPOT VIEW THE TRANSFORMATION SPOT  Moroch, Dallas created this poster to celebrate two things uniquely American, backyard barbecues and the 4th of July for Mrs Baird's, one of the oldest bakeries in the USA . VIEW THE AD Quiet's angels A print ad from Ogilvy Cape Town for the new Golf 6, which features special sound dampening measures that give it the quietest cabin in its class. VIEW THE AD  Director Geordie Stephens of Tool of North America in collaboration with McCann Erickson, NY recently released a quizzically humorous :30 for Purity Organic Juice. VIEW THE SPOT  Bright Giant's brief was to create a campaign to produce leads and awareness for the launch of Hoover's new Dynamic 10kg washing machine. The agency designed a campaign using product video, viral video, website with interactive photo upload, banners, Adwords and advertorial. The proposed video viral enabled the Bright Giant creative team to script, storyboard and film the core of the campaign, which will run alongside a viral website www.getdirtywithhoover.co.uk to host the video and supporting materials. The viral and website have been designed with data capture, enabling Hoover to track and measure downloads from the site. A follow on campaign, entitled, 'How Dirty Can You Get'will run off the back of the initial campaign, encouraging the public to upload photos of themselves getting dirty in order to win one of the Hoover 10kg washing machines (with an obvious 24 hour delay for vetting purposes!) VIEW THE SPOT  Peugeot's 'Fuel Fugitives' campaign from Euro RSCG,London continues with a viral depicting a petrol station employee who is forced to literally eat his hat after a visit from the couple who do not need to refuel their highly economical Peugeot car. VIEW THE SPOT Guest judge, Andy Bird, head of art, Ogilvy London This week's guest judge is Andy Bird, associate creative partner and head of art of Ogilvy London.Previously he was a a founding partner of Soul Advertising in 2000 and Nitro London in 2006. Before that he spent seven years at Bartle Bogle Hegarty learning what advertising is all about. Like fellow Geordie and former Bestads judge, Russell Ramsey, he supports a useless football team. Pick of the bunch is the Syn Mun Kong Insurance ad, very funny, and true, (after all, who doesn't rubberneck at accidents?)... BEST TV Pick of the bunch is the Syn Mun Kong Insurance ad, very funny, and true, (after all, who doesn't rubberneck at accidents?) And an honourable mention to the chilling Domestic Violence ad from Womens Refuge NZ. BEST PRINT Well, adding fuel to the argument that ad creatives are a juvenile bunch of prepubescents, in this week's batch of print we have 1 penis gag, 2 fart gags, 1 toilet joke, and 1 perving gag, (and none of them, amazingly from the UK) This week's winner however goes to the totally knob gag free Virginie Castaway for their freshingly art directed and intelligent 'Dress' ad. BEST OUTDOOR Most of this weeks bunch are 'stunts' or ambient ideas, you know the sort of things you put at the end of presentations or pitches that never get made, or even acknowledged, so hats off to all those concerned for making them happen. The pick of the bunch for me is the Suzuki L plate work form Melbourne. But being the boring traditionalist that I am, my favorite this week is the Henkel Adhesive chain poster, Simple idea, simply executed and simply great. Teikiame kokybikas ir profesionalias aplinkos tvarkymo paslaugas. Medi? pjovimas gen?jimas. ol?s, vejos pjovimas ir priei?ra. Avarini? medi? pjovimas pjovejai.lt  EURO RSCG Singapore developed a campaign for the QuietComfort range of Acoustic Noise-Cancelling Headphones from Bose communicating how these headphones silence the sounds you don't want to hear. VIEW THE CRYING AD VIEW THE QUARREL AD VIEW THE WAXING AD Waterlife Jam3 creates http://waterlife.nfb.ca, for the award-winning National Film Board documentary Waterlife. VIEW DETAILS  Rethink Communications Vancouver recently launched an innovative new form of media: backvertising. Waxed out of a man's excessively hairy back were the words Parissa Wax Strips. The man paraded at a busy beach passing out free samples. Beach-goers laughed, received product demonstrations and lined-up to take photos. The stunt was covered extensively on radio and online media. VIEW THE AD Groomed for success A good stag do often ends with the groom being hand cuffed semi-naked to a street sign - which is exactly what Colenso BBDO Auckland did to help promote the premiere of the new reality TV show Hitched (which follows kiwi couples in the lead up to the big day). The text on his chest written in lipstick reads 'Hitched tonight 8PM TV3'. VIEW THE AD  To highlight the benefit of Omax wide lens Publicis India created this print campaign. VIEW THE DIRTY AD VIEW THE BEACH AD VIEW THE JAPANESE AD  Contract Mumbai demonstrate the pitfalls of not being with Tata Indicom. VIEW THE RALLY SPOT VIEW THE CRICKET SPOT VIEW THE RESTAURANT SPOT  A fun look at how a Dad plans to handle rising cost of college from Hanlon Media Phoenix. VIEW THE SPOT  New York-based social marketing agency Mr Youth created this video for Nike as part of its "Back Your Block"campaign. Nike launched a new national $650,000 grant program to support community and school groups that aim to unlock the potential of young people through programs that focus on sport. Mr Youth developed a unique online platform to help support submissions, voting and sharing of Nike's annual community grant program. The video can be viewed at www.nikebackyourblock.com. VIEW THE SPOT Most networks around are a pain in the neck. this spot from Creative Eye Ghana drives home the real point. PLAY THE SPOT Tefal's new KETTLE heats up in 3 sec. Radio spot from Baumann Ber Rivnay Saatchi & Saatchi Israel was the way to tell the people. PLAY THE SPOT Try before you buy on line As part of the introduction of the innovative new A5 convertible, Audi wanted an innovative approach for the online presence. Using Impossible Software's JETSTREAM technology, DDD Design Hamburg has created the world's first interactive real-time video: the viewer can change the color, trim, and wheels on the car... even put the top down... as the video runs. Consistent with the messaging in the TV campaign, the music is freed from road noise and birds chirping when the viewer puts the top up. VIEW DETAILS |
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