Seen and notedA campaign from Euro RSCG Sydney highlighting Lemsip's ability to work in under ten minutes. PLAY THE ALCOHOL SPOT PLAY THE COUNCIL WORKERS SPOT PLAY THE DATSUNS SPOT Crossroads director Nick Lewin in collaboration with Ogilvy London released a new :60 that captures the spirit of Ford's Kinetic Design campaign, which emphasizes sleek designs that are meant to evoke movement even when the vehicles are at a standstill. The spot features five of Ford's newest European models - the Fiesta, Focus, Mondeo, Kuga and S-MAX - mounted atop dynamic moving platforms that twist, spin and raise the vehicles in front of enormous television monitors displaying moving scenes of a historic European city. When the shot is separated from the context of the studio, it looks as though the cars are zooming along, racing one another through the streets in a thrilling game of one-upmanship. But the vehicles never leave their mounts, having shot the entire spot on stage, and the appearance of dynamic motion as the cars are at rest reinforces the efficacy of Ford's design aesthetic. VIEW THE SPOT For 60 years, Peter Mac has helped more than a quarter of a million people with cancer. In this ad, patients, families and friends join together to thank Peter Mac with the universal gift of flowers. Agency: CHE Melbourne. VIEW THE SPOT 50 years old and still happeningBlack River FC were briefed on creating a 50th birthday dps celebrating 50 years of MINI. VIEW THE AD The Economist is launching a new brand strategy with its first cinema ad in eight years â a 70 second commercial featuring a high-wire walker via Abbott Mead Vickers BBDO BBDO and directed by Tom Carty. VIEW THE SPOT Blend in with the animals at the Zoo Safari in Brazil. Agency DDB Brazil. VIEW THE GORILLA AD VIEW THE LION AD VIEW THE TIGER AD Make the right call at intersectionsThis ad features a male narration voice throughout. The male narrator begins by describing a simple car journey, but when the car reaches the intersection the narrator branches off into two simultaneous stories. Agency Clemenger BBDO Wellington. PLAY THE SPOT The well-known Shanghai Haitong Building is marked with its wave design on the top. The outdoor advertisement is placed outside the building, opposite to Shanghai Haitong. It looks like the powerful gust from a Midea electric fan has caused the wave design. VIEW THE OUTDOOR IDEA Sustainability is so new as an industry that almost no-one had heard about it a year ago. Now Microsoft, IBM, Sony, and Toyota to name a few are making it a key part f their future strategy. With this in mind we have set out to ask key people in sustainability and design what the one thing they have learnt is so that we can share the love around and everyone can get up to speed faster. Cause hell knows, the world needs us to. VIEW THE SPOT VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD Spit stain ambientGutkha, an indigenous form of tobacco, has become a fixture in the mouths of millions of Indians (including 5 million children). With 80,000 cases of oral cancer annually, and most users oblivious to the fatal hazards of Gutkha, Cancer Patients Aid Association wanted to make people aware of the silent killer. After Gutkha is consumed, it is usually spat onto a wall, causing an unsightly red stain that stays. These stains have become a part of the landscape. Ambience Publicis Mumbai used this to thei advantage and created graffiti that looked as if the Gutkha user was puking blood (a symptom of cancer). VIEW THE AMBIENT IDEA DDB London needed to convey how efficient Volkswagen's range of cars is. So they did. In the most efficient way. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Saatchi & Saatchi Malaysia has released a new campaign for Penguin Books that emphasizes how "unputdownable" they are no matter where you are. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Celtic Football Club are coming to town to play the Brisbane Roar. This is a huge event for local football fans and Conrad Treasury is one of the sponsors and Junior Brisbane helped make it happen. VIEW THE AD It doesnt taste like itThe world's most premium coffee comes from the feces of the Philippine Civet Cat, a fact that doesn't sit quite well with some peopleâs sensitivities. Coffee Dream provides a welcome alternative to such exotic fare. Radio spot from DM9JaymeSyfu, Manila. PLAY THE SPOT New promotion for Cadbury bars from George Patterson Y&R, Melbourne VIEW THE MARATHON SPOT VIEW THE PAGEANT SPOT Time Warner spots from RTCRM, USA VIEW THE BLACK BELT SPOT VIEW THE FAMILY DRAMA SPOT VIEW THE OLDER BROTHER SPOT VIEW THE YOUR TIME SPOT VIEW THE POINT B SPOT The particularity of this campaign is that it involves real participation of some creatives, General Manager and the Executive Producer from the agency, representing themselves and trying to sell their client an extravagant and onerous commercial for this campaign, with Angelina Jolie included. The funny thing is that the client loves it and apparently money or resources are not an issue: the only thing preventing the realization of this commercial is the star, as she is not available.Nevertheless, in the process of narrating the failed super spot, we end up communicating precisely the message, including the logistics of the Super Days to the fullest. It's all about a message so powerful by itself, that resists and even exceeds the no-realization of an extravagant super spot to announce it. sustains Flavio Pantigoso, Young & Rubicam Lima's Creative Director. VIEW THE ANGELINA SPOT VIEW THE ELEPHANT SPOT DDB Dusseldorf come up with storage solutions for IKEA VIEW THE BEASTS ONE AD VIEW THE BEASTS TWO AD VIEW THE BEASTS AD To show this painful reality Famous forced normal people like you and me to trade places with the official jury and in this way experience the inefficiency of the procedure. 5 real refugees were seated in a glass house in the centre of Brussels. Passers-by were asked to participate in 'The Refugee Game Show' and vote for their favourite refugee. Only the winner could stay in Belgium, the others were to be deported. Just like the government officials the passers-by had to make a tough, life changing decision based on just a few simple facts : name, age, place of birth and most important of all, looks. VIEW THE AD Th#&@*%k youThis spot is part of a campaign by JWT Manila for the Philippine Creative Guild Kidlat Awards held a few months back. The theme for the event was Change Is Good. PLAY THE SPOT Jung von Matt/Elbe , Hamburg create a buzz for the Jewish community and their forum to acquire members. VIEW THE AD The beauty of Lyrics is not only the complexity and depth of the detail of the shoot but also that it was shot as a real life example of Budweiser's belief â that great things really do happen when we get together. Agency DDB London VIEW THE SPOT Daniel Kleinman extracts an Oscar-winning performance from a desperately shaggy looking dog in this gorgeous ad from Travellers via Fallon Minneapolis to run in the US. We defy you not to let out an 'Awww' VIEW THE SPOT A sight for poor earsBarnes, Catmur & Friends , Auckland wanted to show that a hearing aid doesn't stop you from being sexy. VIEW THE SHAME ONE AD VIEW THE SHAME TWO AD VIEW THE SHAME THREE AD The new Lazer Tardiz bicycle helmet print campaign from Duval Guillaume Antwerp VIEW THE RABBIT AD VIEW THE FOX AD If you're working like a machine, have a break, have a Kit Kat. Outdoor campaign from JWT Sydney. VIEW THE LAWNMOWER AD VIEW THE TAXI AD Goldfish hotelTravel agent D-reizen is offering customers that booked a last minute holiday the opportunity to drop off their goldfish at a special 5 sea star hotel at Amsterdam Airport - including a tennis court, a beach with its own beach guard and a pool with slide. Truly the 'wet dream' of every goldfish on this planet. Outdoor from Doom & Dickson Amsterdam. VIEW THE AD Director Keith Schofield of Caviar, Los Angeles/Brussels/Amsterdam (www.caviarcontent.com) weaves cautionary tales of improper eating etiquette into the new :30 âNatureâ for Fruit Stickerz out of Saatchi & Saatchi, NY. The spot facetiously remind young snack consumers of the dangers of not following Fruit Roll-Ups Stickerz eating instructions. VIEW THE SPOT Part of a campaign to promote Audi fuel efficient technologies from BBH London. "We had a lot of explaining to do of a complex technology. But we think we found away to make that interesting and enjoyable to watch," said creative director Kevin Stark. VIEW THE SPOT « First « Previous Next » Last » 6 of 7 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |