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Seen and noted
 A positive message via Fiona Leeming & Associates, Melbourne that Fernwood health clubs are places where women can get together, have fun, and get fit and feisty.VIEW THE SPOT  Clemenger BBDO Melbourne is launching a campaign for Bega's new Kids range of cheese snacks. Real Australian kids were asked the question, "Where's Bega?" in schools, houses and locations around the country.VIEW THE SPOT Kiwis ask Chuck Porter anything As part of a promo for the NAB's Newspaper Ad of the Year awards in New Zealand, readers of the www.campaignbrief.com/nz blog were given the opportunity to ask CP+B's Chuck Porter a question, any question - here are the answers.VIEW THE VIDEO  FedEx through BBDO New York will be launching its Global Golf Sweepstakes as a way to engage its golf enthusiast customers in the excitement of the FedEx Cup. VIEW THE GOLF CART SPOT VIEW THE POND SPOT The headless horsemen Tim Burton, the Exhibition, was opening at the Australian Centre for the Moving Image (ACMI), in Melbourne. The landmark exhibition shows Burton's creative vision and process from his earliest work to the spectacular Alice in Wonderful. To drum-up some extra publicity ACMI put on free carriage rides from the city centre to the exhibition, only with a twist.Agency DDB Group Melbourne VIEW OUTDOOR  The work is intended to get online vacation bookers to go to Orbitz.com first, based on the idea that the more you know, the better you go. The new theme line via BBDO New York is "When You Orbitz, You Know" VIEW THE SPOT  This is a new branding campaign VIA 303 Perth for Cash Converters, Australia's largest secondhand goods retailer. The new positioning line is "Convert your thinking". It invites consumers to consider things from another point of view. Who says secondhand is second best? Who says loans have to come from banks? VIEW THE CONVERT SPOT VIEW THE DJ SPOT VIEW THE VIOLIN SPOT Girl becomes a headache remedy How to make a brand famous within days? Do what Publicis Jakarta did.VIEW THE PART ONE SPOT VIEW THE PART TWO SPOT They're still alive on our station DMG Radio Australia is celebrating the power of Classic Rock music with a campaign for Classic Rock 95.3FM (Sydney) and Classic Rock 91.5FM (Melbourne), created by Three Drunk Monkeys. VIEW THE HUTCHENCE AD VIEW THE BON AD VIEW THE JIMI AD Looking streetsmart, its in their jeans This print campaign was created for Listerine by ESPM Sao Paulo Brazil.VIEW THE CHEESBURGER AD VIEW THE SCRAMBLED AD VIEW THE TUNA AD Don't just play the game, be the game This spot from J Walter Thompson, Shanghai brings Fantasy Westward Journey, one of China's most popular online games, to life in the real-world. It stars celebrity Jay Chou playing the game on his laptop computer as others pass by. Soon, Chou and the strangers around him transform into video game characters and battle each other on the streets of Shanghai.VIEW THE SPOT  The Mission Fresh Graffiti Project is Dunkin' Donuts new integrated marketing campaign from Hill Holiday, Boston designed to promote it's fresh coffee through fresh forms of street art and creative expression. VIEW THE SPOT  World Cup champions don't make statements. They make promises.TVC by Villarrosas, MadridVIEW THE SPOT  Host, Sydney feature black & white in these two commercials for ElectroluxVIEW THE COOKTOP SPOT VIEW THE FRIDGE SPOT VIEW THE WASHING MACHINE SPOT The big fridge magnets Giant fridge magnet billboard for weekly whiteware deals from DRAFTFCB New Zealand VIEW OUTDOOR VIEW OUTDOOR VIDEO The Adidas Jubilani Stadium Jabulani Stadium created by Lew Lara /TBWA Sao Paulo.VIEW JUBILANI VIDEO VIEW OUTSIDE OUTDOOR VIEW INSIDE OUTDOOR VIEW SHIRT OUTDOOR VIEW ADIZERO OUTDOOR Poster boys for the Big Issue The Big Issue Australia is an independent organization that develops and operates social enterprises and creative, sustainable solutions to homelessness; providing opportunities for homeless and marginalized people to positively change their lives.The Big Issue Australia's is proudly non judgemental and welcoming to all, treating all people with dignity and respect, and promoting independence and self-reliance.These ads from The Blue Group aim to educate people how The Big Issue provides this help and what the people who are selling them are like. Absolutely lovely.VIEW KELLY OUTDOOR VIEW PAUL OUTDOOR VIEW JOHN OUTDOOR The devil is calling To promote the release of the new novel from Bret Easton Ellis entitled "Imperial Bedrooms," Picador and digital creative agency Ralph have created this unique online experience inspired by the book which tests the world's moral aptitude.VIEW INTERACTIVE DETAILS  Burn is the new energetic drink for those who want to live the night all the way through. This energy is seen as a fire that burns inside. Black Pencil Milan have chosen to launch the product with two posters in the rest rooms of the most important Italian night clubs; the same creativity was then carried on in the outdoor campaign. In the same direction, we've also created a special invitation for the parties that Burn has organized in the night clubs.VIEW THE BATHROOM AD VIEW THE WOODS AD Playing patacake and chewing gum at the same time The Nawab of Fancyville is into many things, including Pan Vilas pan masala Pan masala is a non tobacco mouth freshener made from betel nut and assorted spices. It's one of those things you take a fancy to and can't seem to stop having. These are a couple of stories via Ogilvy & Mather, New Delhi about the idiosyncratic Nawab narrated through the eyes of his loyal, all knowing valet.VIEW THE BICYCLE SPOT VIEW THE HAPPY NEW DAY SPOT  Bicoastal Rabbit directing team + jacksonkarinja morphs an entire city into a living skate park in the new 2-minute, live-action trailer "Transform" for Ubisoft's new Shaun White Skateboarding out of Cutwater, San Francisco. VIEW THE SPOT  In Bodyguard, the latest MasterCard spot out of McCann Erickson NY, Mr. T looks as tough as ever (albeit a little older), standing, arms crossed, beside a woman as she goes to the dry cleaners, the beauty salon, and the grocery store. VIEW THE SPOT  Gestabil, to bring out gas in your stomach problem. Print from Juara Idea Agency, JakartaVIEW THE AD  Spies are everywhere (just check the recent headlines), and in the world of espionage, an umbrella can be a pistol, a pen can be a microphone and that quiet kid at Starbucks? KGB informant. Nothing is what it seems. Red Tettemer Philadelphia created two complementary campaigns "Hidden Messages" and "Deep Cover" to invite the public to look through the eyes of a spy and question the seemingly normal world around them. Each execution includes a Text2Go call to action that encourages pedestrians to solve puzzles and uncover the real truth behind the double agent's various disguises. Staying true to the mysterious Spy brand, there is no revealed incentive until the pedestrian sends a text. The truth is then uncovered and the user is surprised with a coupon for the Spy Museum. VIEW BORIS OUTDOOR VIEW DOROTHY OUTDOOR VIEW ELI OUTDOOR VIEW HECTOR OUTDOOR VIEW KALI OUTDOOR VIEW LEX OUTDOOR VIEW MULTI OUTDOOR VIEW ABORT OUTDOOR VIEW AGENT OUTDOOR VIEW ASSASSIN OUTDOOR VIEW BOOM OUTDOOR VIEW KGB OUTDOOR VIEW TAIL OUTDOOR Old Spice guy's amazing Twitter+YouTube feat Wieden + Kennedy, Portland has launched an interactive Twitter campaign to tie in with their 'Questions' TVC, with the Old Spice Guy, Isaiah Mustafa, responding with quick turn-around short video clips posted on the Old Spice YouTube channel to real time questions from media outlets like the Huffington Post and the Ellen Show as well as individuals.VIEW THE CONCEPT VIEW THE QUESTIONS SPOT Created in 15 minutes flat A billboard from BBDO Guerrero/ Proximity Manila created in 15 minutes flat demonstrated how fast Saridon works.VIEW OUTDOOR  UBank is targeting young spenders with an online video campaign by Three Drunk Monkeys, Sydney. The "Skater" video reminds the target audience that their sporting heroes are also money-savvy.VIEW THE SPOT Guest judge: Franklin Tipton, ECD, Publicis Mojo, Melbourne
GUEST JUDGE /BEST AD OF THE WEEK
July 13, 2010 22:52 (Edited: February 17, 2023 05:19)
 This week's guest judge is Franklin Tipton, the executive creative director for the Melbourne office of Publicis Mojo. His CV includes stints at Goodby Silverstein and Crispin Porter + Bogusky in the US and Mother in London.My Black Pencil Alarm didn't go off on any of the 24 pieces featured this week. But there are a lot of nice ideas in the mix. CANAL+ is really fun to watch. The approach is joyously lateral, well-crafted with, might I suggest, almost obscene production values when you realize they're just trying to emulate the humble accelerometer... READ MORE It's easy to pollute your page As the oil spill in the Gulf Coast continues, A Cleaner Future, an organization devoted to finding clean sources of alternate energy, has created Instant Oil Spill, an interactive site via Mark & Phil New York brings the Gulf crisis right to any computer screen. Go to Instantoilspill.com, enter in the URL of any website, hit the "Spill Now" button, and watch the page fill with swirling crude (digital, of course). Once the screen fills with black, you'll be presented with a thoughtful quotation.VIEW INTERACTIVE DETAILS Don't get caught by customs The Dutch customs via UbachsWisbrunJWT, Amsterdam launched a mobile app for travelers to check what they can bring in and out of the country. The app features an "OK-scan" where users can check their bags in the same way that customs officials do. Every scan results in a different (fake) picture of the inside of a bag, including an item that will raise eyebrows, such as weapons, counterfeit, protected goods and cash. Using another function "Is this ok", travelers can check customs rules on these items.VIEW INTERACTIVE DETAILS Not just a homepage but a home Shanti home is an organization that gives shelter to youths and keeps them off the street. They need additional funding to continue their actions, but people aren't quick to open their wallets. So agency Twisted Israel built a website using a popular search engine and asked for just one thing make this website your homepage. People could continue surfing the net and donate regularly by simply clicking on the sponsored links. The agency were simply selling add space using the old "pay-per-click" formula with the proceeds going directly to "Shanti home".VIEW INTERACTIVE DETAILS All dressed up for frozen meat A cheetah with a down jacket is featured in this print ad from Leo Burnett, Paris VIEW CHEETAH OUTDOOR VIEW ICE CREAM OUTDOOR Spend a night with Dita Von Deese The website for 'Perrier with Dita Von Teese'combines sexiness and interactivity. This website via Ogilvy & Mather Paris takes you go to a luxury mansion, where you can spend some quality time with the sultry burlesque star. Ogilvy Paris, who created the interactive adventure, let Dita inform her fans of this exciting campaign via Twitter and Foursquare. The plan was to make a more interesting campaign with a celeb, not just to place their face on the product. The Perrier by Dita Von Teese campaign is original in that it brings sex appeal to interactivity.VIEW INTERACTIVE DETAILS  The Power of Ideas campaign is an effort to get businessmen across India, who have entrepreneurial ideas to pitch them to a panel of judges who will in turn decide whether they are worth developing. The campaign is being done as a collaborative project between the Times Of India Group's Economic Times paper, the Govt. Of India, Department of Science and Technology and IIM (Indian Institute of Management) Ahmadabad.VIEW THE SPOT The good news is Jointfit Is when joint problem become the same old news. Overcome with Jointfit Agency: Juara Idea, JakartaVIEW THE AD VIEW OUTDOOR « First « Previous Next » Last » 3 of 6 |
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:60 second launch spot for Droid X wireless phone from Mcgarrybowen, New York 
Happiness Brussels created this print ad for Bellrose Denim - Denim for kids.
BBH London spot for Vigorsol Chewing Gum.
The crew of this submarine encounter a big problem.
How to make a real fruit smoothie. McDonald's spot from DDB, Chicago