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Seen and noted
 In this Rethink, Vancouver campaign for the Egg Farmers of Canada, Rethink reminds people that if you need energy for a big task, all you have to do is Get CrackingTM.VIEW THE ABTASTIC SPOT VIEW THE BALLOON SPOT VIEW THE SURPRISE SPOT  The 1955 McDonalds as seen by an early patron in these spots from DDB,Olso VIEW THE DEBRA SPOT VIEW THE GLEN SPOT VIEW THE LESTER SPOT See the world as a skater does Ogilvy Melbourne says skaters see the world in their own unique way. VIEW BALLROOM OUTDOOR VIEW CARPARK OUTDOOR VIEW ATRIUM OUTDOOR The Parisians cover the others IMAGINE A ROCK BAND.A FOUR GUYS ROCK BAND FROM PARIS.ROCK BANDS ARE ALWAYS PROVOCATIVE, BREAKING THE RULES AND EAGER TO MAKE FUN OF THE SYSTEM.NOW YOU MIX THIS WITH THE TYPICAL PARISIAN ARROGANT SPIRIT AND YOU GET THE PARISIANS.UNLEASH THE PARISIANS AND LET THEM MESS WITH YOUR FAVORITE BANDS. DIGITALLY. DDB Paris created the site VIEW INTERACTIVE DETAILS  Animated Pilotfish, New York 60 sec TV spot for Eskaton - an organization providing care services to seniorsVIEW THE SPOT  1stAveMachine , Nike agency and Stink Defy Gravity with Nike in "Nike Lunar" for Foot LockerVIEW THE SPOT See through criminals Here, we see portraits of criminals concealing themselves. Only the items that typically hide their features (sweatshirt, hat, bandana) now have their features printed on them, exposing their identities.Print ads from DDB, TorontoVIEW THE SPOT VIEW THE HOODIE AD VIEW THE BANDANA AD VIEW THE HAT AD Mr Lee the secret suit tailor Mr. Lee tailor to superheroes and villains alike. Playstation ad from Leo Burnett, Madrid VIEW THE SPOT  The campaign from David&Goliath, Los Angeles centers around a simple idea: With 16 chances to win, who needs luck? This :30 spot, "Rabbit Foot Factory," leverages the everyday luck icon the rabbits foot to communicate this idea in a fun, highly engaging way.VIEW THE SPOT What you throw away wont go away The Que Comunicacao, Rio de Janeiro campaign acts as a reminder of how garbage is being dumped into seas and rivers. The strong and striking message says that by dispensing waste into the water we are, in fact, dying along with the degraded environment.Ondazul is an NGO which is well-known in Brazil for its efforts towards preservation of the environment, especially in regard to the sea.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Give the rat a holiday A parody of life in today's world where it is all about work in this spot from DaVinciEdisonBell, JohannesburgVIEW THE SPOT  In this Capstrat spot "Dinner Party," we open on a middle-aged man holding court among a trio of couples seated around a dinner table. VIEW THE SPOT  "Being positive" campaign by Publicis Madrid for Carrefour portraits funny and somehow special characters to show how small gestures can make a big difference.VIEW THE PACO SPOT VIEW THE HERNAN SPOT VIEW THE ROSA SPOT VIEW THE JUAN CARLOS SPOT  UBank's new campaign, created by Three Drunk Monkeys, takes a colourful look at habits. Through a light-hearted poke at bad habits, UBank encourages its customers to develop a habit that is actually good for them. A savings habit. VIEW THE HABITS TVC VIEW THE COFFEE PRINT AD VIEW THE PENS PRINT AD VIEW THE NOTES PRINT AD VIEW THE STRAWS PRINT AD  Each month DU Magazine publishes a special issue on a celebrity in the field of the arts or culture. In the ads from Euro RSCG Zurich the celebrity featured in the special issue is shown as a magazine with pages to be turned.VIEW THE LOUIS AD VIEW THE DALAI AD  Brain Candy Toys' mission is to inspire our youth to think. This campaign brings this mission to life by imagining what some of the most famous fairy tales and short stories would be like if they were told with math, instead of words.VIEW THE PIGS AD VIEW THE CINDERELLA AD VIEW THE HUMPTY AD Start your engines With sportier look and its new-generation engine, the Hyundai i30 2.0 GLS offers drivers an exhilarating, high performance experience. To communicate this to its predominantly male market,the Brandteam/The Jupiter Drawing Room, Cape Town designed posters made up of race car decals, incorporating the branding of the car.The decals are an instantly recognisable visual device that also touch on the nostalgia of putting together model toy cars and customising them with racing stripes. They also link with the fact that the Hyundai i30 2.0 GLS is performing exceptionally well on the rally circuit. VIEW 36 OUTDOOR VIEW 58 OUTDOOR It's a long way to swim DDB New Zealand draws attention to the fact that without the Coastguard, it's a long swim back to shore. VIEW OUTDOOR  The Phoenix building in Melbourne has launched a campaign to promote its luxury full-floor apartments Created by Twenty20 Communications, the campaign centres on the "I am floor...' theme which highlights the possibilities open to buyers.The ads will run across print and online.VIEW THE FLOOR 21 AD VIEW THE FLOOR 28 AD Let me park that car for you To increase awareness about drinking and driving, Ogilvy Brasil did an experiment. They organised a different valet to park the costumers´cars: a drunk one. So, as people refused to give up their keys and argued, they delivered the message in the parking ticket: NEVER LET A DRUNK DRIVER TAKE YOUR CAR. EVEN IF THAT DRIVER IS YOU. A handy reminder of Bar Aurora and Boteco Ferraz before their first drink.VIEW THE IDEA Hell Cross Buns? Bound to get some hot and cross Barnes, Catmur & Friends worked with Hell Pizza on their latest Easter promotion. The agency came up with the idea of Hell Cross Buns as an antidote to the more traditional Easter Hot Cross Buns. The buns, featuring an inverted pentagram are selling like hot buns at all of Hell's 66 stores. The promotion was supported by billboards, flyers and online. Big ups to Robert's mum who baked the first one to help sell the idea.VIEW THE POSTER  Promotional ad for the Tribeca Film Festival featuring animated snacks with voiceovers featuring stars from the Sopranos. Agency: Ogilvy New York.VIEW THE SPOT  The stop-motion film is based on the simple principle of the flipbooks from our childhood. Men and women, wearing a t-shirt printed with babies in different poses, appear one by one to the beat of the music, creating the illusion that the babies are dancing. The film was produced by Legs from the famous MILK Studios in New York. The people in the video were found through a street casting â the directors asked charismatic, edgy looking people of different ages and styles on the street to participate. VIEW THE SPOT Guest judge: Mike Schalit, CCO, Net#work BBBO, Johannesburg This week's guest judge is Mike Schalit, founding partner and chief creative officer of Net#work BBBO, Johannesburg.Skittles 'Park' Talk about still finding the pot at the end of the rainbow. Go pigeons. READ MORE Choose your seats carefully Don't you just hate it when you sit too close to the stage at a comedy gig and the comedian rips you a new one? The New Zealand International Comedy Festival is filled with ruthless comedians who crush dreams, marriages and confidence all because people chose the wrong seat. A seating plan was designed by Colenso BBDO to help New Zealanders find safe zones based on their quirks.VIEW THE AD  With so many new features in Cathay Pacific's new Business Class more space, more privacy, centre seats for companions, larger-than-ever flat beds, and the ability to stream video from your personal device to the TV screen the challenge for McCann, Hong Kong was to introduce them all in an interesting, engaging way.The solution was a spy story, with our hero getting his "new gadget introductions" via his phone from the top-secret tech designer back at headquarters. Before each trip, our hero listens to the latest mission data on the new features. There's even the classic spy-who-knows-everything jumping ahead to play with the new gadgets and the disembodied voice knowing he'll do this and bringing him back in line. After all, this is serious business. VIEW THE MISSION SPOT VIEW THE COMPANION SPOT VIEW THE PRIVACY SPOT VIEW THE STOWAGE SPOT VIEW THE BED SPOT VIEW THE MULTIPORT SPOT VIEW THE SEAT SPOT  PSA's for MTV's "Digital Abuse" campaign, to help stop online-bullying. This in house campaign was mentioned by President Obama during his White House Conference on Bullying Prevention.VIEW THE CAFETERIA SPOT VIEW THE LIBRARY SPOT VIEW THE FLIERS SPOT Put a little less pressure on the environment For Earth Day (April 22), Volkswagen Canada via Red Urban, Toronto wants people to know that a little air in their tires can make a big impact on the environment. VIEW THE SPOT Your achievements online 358, Helsinki decided to appeal to the core of the Finnish nature, the protestant work ethics. The Finns are chasing achievements all the time, also on their spare time and even on holiday. To launch the new communication concept we created a new slogan for the client: Entertainment is good for you.To engage the hard-working Finns we asked them toleave their achievements by writing them in banners. VIEW INTERACTIVE DETAILS  Abramet is the Brazilian Association for Road Safety. To raise awareness among drivers about the dangers of driving above the speed limit, these Z+Comunicacao, Sao Paulo ads show oversized speed limit signs, alongside roads. The objects nearby, such as large birds, trees and light posts are dwarfed by the size of the road signs. Tagline: "More attention, less accidents" VIEW THE TREE AD VIEW THE LIGHTPOST AD VIEW THE FALCON AD  Motion Theory directors Mathew Cullen and Chris Riehl recently directed this :60 spot for Honda via RPA. Titled "What It Isn't," the commercial is fun and simple and features a montage of tacky, awkward, weird and unstylish images combined with simple titles and great art direction, music and editing, to communicate what the Honda Crosstour isn't.VIEW THE SPOT  When a teenager starts taking drugs, their personality, mood and appearance may change; parents may notice a lack of interest in their favorite activities, defensiveness, dishonesty or lack of respect for family rules. The "Strangers" campaign by Energy BBDO, Chicago illustrates how drastic these changes can be by replacing teens with unsettling strangers in the intimate setting of their home.VIEW THE BEDROOM SPOT VIEW THE KITCHEN SPOT Word play for Pepsi Wordplay To spread words of optimism. That is what Pepsi's campaign via Rapp, Brazil believes to be the way to achieve a better world. In this banner, the user is able to grab the Pepsi logo and drag it around the screen, leaving behind a trail of optimistic messages made of Twitter posts, all in real time. Some particular words of joy get detached from the trail and fall down to the bottom of the screen. The user has the option to select these words, place them inside the Pepsi cup and send them to his/her Twitter followers. VIEW THE CONCEPT  Wireless has put the world at our fingertips - to an almost literal degree. In a spot for CTIA (The Wireless Association), that is built upon a visceral, larger-than-life representation of wireless technology in our everyday lives,GMMB shows us the power of innovation to control many things by unleashing the capabilities of our wireless devices. VIEW THE SPOT  The Illinois Lottery is kicking off a multi-faceted marketing campaign to promote its new Cash for Life instant tickets, illustrating the lengths winners may go to so that they stay alive and keep getting cash. Energy BBDO & Proximity Chicago created the integrated campaign, with support from Proximity Chicago. VIEW THE SPOT  A viral from Pitch, London for 188BET advertising the St Georges Day game and utilising 3D mapping technology to allow the players to play and slay the dragons projected onto the wall of the Twickenham Stadium. VIEW THE SPOT  Jamute is a sound production company that makes soundtracks for films and commercials.Print ads from Z+ Comunicacao, Sao PauloVIEW THE WAR AD VIEW THE DINOSAUR AD VIEW THE TERRORIST AD « First « Previous Next » Last » 3 of 9 |
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Maytag washer spot from Arc Worldwide, Chicago 
Another in the continuing series of unusual employers created by ideas@work, Mumbai 
Medieval car showroom is the basis for a spot from JDA, Leeds