Seen and noted
A breaking campaign for Coates Hire positions the equipment hire company as tradiesâ secret weapon when faced with challenges that call for different tools.
Starring fictional tradie Todd and his eager apprentice Benno, the campaign is the first from The Royals since winning the Coates Hire account at the end of 2019. Titled âWhen you needaâ¦â, it includes TV, digital video, social, out-of-home, radio and sponsorship of the AFL and Supercars Championships, both of which kick off in March. VIEW THE SPOT Bonds: Re-Loved
The fashion industry generates a lot of energy and waste. Thatâs why Bonds â one of Australiaâs oldest and most iconic fashion brands â created the âRe-lovedâ range, made from up to 45% recycled material. And when it came to launching their first sustainable range, we wanted to do it in the most sustainable way possible. So we developed a digital campaign made entirely of re-loved material. Instead of creating anything new, we re-loved 100 years of Bondsâ most iconic advertising. In doing so, we created an entire digital suite of content without creating a big carbon footprint.
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People love their cats and they'd like to think their cats love them just as much. But this scan proves otherwise.
Agency: BBDO, New York VIEW THE AD Mashreq Bank: The World is Tricky
Lost luggage is the last thing a traveler wants to experience and with so many documents at hand, it's easy for passengers to forget about baggage loss insurance.
Based on the insight that many of the most visited destinations have homonymous cities somewhere else on earth, Mashreq Bank took this opportunity to promote an often-disregarded credit card benefit: Baggage loss insurance. Because if the world can be confusing for us, it could also be tricky for our luggage. Agency: TBWARAAD VIEW THE PARIS AD VIEW THE NAPLES AD VIEW THE LONDON AD Amnesty International: Animal Borders
Circus Grey, Lima has illustrated this 'Animal Borders' campaign for Amnesty International.
VIEW THE FIRST COUGAR AD VIEW THE WOLF AD VIEW THE GOOSE AD VIEW THE CAT AD VIEW THE BEAR AD VIEW THE SQUATINA AD VIEW THE DEER AD VIEW THE SECOND COUGAR AD United Nations: Stop Gambling With the FutureAmstel: Hidden Fridges
Because of the sponsorship of the street carnival in Sao Paulo, revellers couldn't find Amstel within the parades. The solution was to do what they did: wear a costume. Wunderman Thompson created the Hidden Fridges. Customised coolers, hidden and filled with Amstel, strategically placed amidst the parades sponsored by the competition. Anyone who managed to find them got an ice-cold Amstel. People who were near these parades were impacted by geolocated posts, inviting them to look for three coolers dressed up in a costume: a vase, a public telephone and a park bench. Activation is part of Amstel's strategy for carnival, which features 30 digital films, costume panels, sCan, and after parties that took place after the parades.
VIEW OUTDOOR Lenovo: Equality Spell Check
When it comes to equality in the workplace, the MENA region lags far behind the rest of the world, losing an estimated USD 575 billion per year due to the social barriers that women face at work. It's an issue Lenovo is deeply committed to, so the brand worked with Wunderman Dubai to create an awareness campaign to highlight the issue as an initiative for International Women's Day. It was from that realisation that Wunderman conceived the Equality Spell Check, using Microsoft Word - a program people use every day at work - as a medium to deliver their message and teach about gender equality in the workplace in an innovative way.
VIEW THE CONCEPT Coates Hire: When You Needa...
A breaking campaign for Coates Hire positions the equipment hire company as tradies' secret weapon when faced with challenges that call for different tools.
Starring fictional tradie Todd and his eager apprentice Benno, the campaign is the first from The Royals since winning the Coates Hire account at the end of 2019 Titled "When you needa...", it includes TV, digital video, social, out-of-home, radio and sponsorship of the AFL and Supercars Championships, both of which kick off in March. PLAY THE MY WAY SPOT PLAY THE NOT WORKING SPOT PLAY THE WHAT IS IT SPOT Western Power: We're Ready For Anything
Wunderman Thompson have created this campaign for Western Power
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Academy Award-nominated actor Don Cheadle promotes the 2020 U.S. Open Championship in this "E Pluribus Unum, Baby" spot.
Agency: Zambezi. VIEW THE SPOT
Aviation Gin, the American Gin owned by Ryan Reynolds, released a video in celebration of Leap Day and the world's oldest 21 year old. The video stars Pittsburgh resident, Arlene Manko, who was born on Leap Day in 1936, meaning her birthday comes once every four years. It also means this Leap Day will be her official 21st birthday. To celebrate, Ryan Reynolds and Aviation wanted to make sure her first legal drink was Aviation Gin. The campaign was created in collaboration with Maximum Effort and 160over90, with direction and editing by Bryan Rowland.
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Boogie Nights teamed up with new Paris-based creative agency Fondamentale and director Amber Grace Johnson to produce three new films for Dior: The Scent of my Man. Shot in NYC, the shorts come as a tribute to the new Dior Homme fragrance, experienced through the eyes and voices of three women. The memory of their man's perfume comes alive in sights, sounds, and scents of the city. Each film retraces some of the most evocative moments of their love: a lost memory, a first encounter, an adventurous night out. The three women share with us a delicate declaration of their emotions, summoned by the scent of their man.
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Asda value means not having to compromise, ever, according to the latest ads in its new 2020 branding campaign 'Don't Compromise', created by AMV BBDO. Two TV commercials sit at the heart of the new work.
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Ladbrokes has announced the launch of its latest TV advertising campaign which sets out to portray the excitement, energy and anticipation of betting on racing, football and gaming. 'Where the Nation Plays', is a new series of three TV adverts, which epitomise Ladbrokes' brand proposition and the way it resonates with UK. Whether itâs the person placing their once a year Grand National bet, the football fan placing their accumulator every Saturday, or the racing enthusiast who studies the form, the three high quality films convey the fact that Ladbrokes offers something for everyone, everywhere, across the nation.
Agency: BBH London. VIEW THE GAME LIFE SPOT VIEW THE FOOTBALL BETTORS SPOT Qantas: Safety History
Brand Story and Positive Ape have this week launched their fourth and arguably most ambitious Qantas safety video to date with a retrospective look back at 100 years of Safety for the airline. From 1920s T-Model Fords and 1940s flying boats to 70s wigs and 80s moustaches, the video celebrates the aircraft, uniforms and every other detail from across the decades in fastidious detail. The safety briefing is delivered by current Qantas crew in carefully recreated historical settings, including onboard aircraft and in airport terminals.
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Traffic police liven up a dull shift with a bag of Starmix in the latest Haribo film by Quiet Storm. The childlike happiness inspired by Haribo sweets strikes at two bored police officers in the latest film in the long-running Kids' Voices campaign, created by Quiet Storm. The police are on a routine job to monitor the speed of motorists on a particularly quiet stretch of road.
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Wouldn't it be better to postpone having children until you've retired? That may be the only solution if women want to earn as much as their male counterparts. In Belgium, women still have to bridge a 24% wage gap before they earn as much as men. As part of its latest spot for Equal Pay Day, mortierbrigade suggests that it's better to wait until the end of your career to have kids.
Agency: Mortierbrigadw, Brussels VIEW THE SPOT Air New Zealand: A Journey to Safety
Air New Zealand has today hatched its latest safety video A Journey to Safety via Pitchblack Partners. The video highlights the impact of New Zealand's biodiversity crisis through the story of a young girl who transports a lost takahe to his new home with help from Air New Zealand and the Department of Conservation (DOC). The airline's latest offering builds on its eight-year partnership with DOC. The two organisations have been working together since 2012 to help protect and enhance New Zealand's natural environment.
VIEW THE SPOT Freya's: A Flavour of EuropeAuckland City Mission: 2019 Christmas Appeal
What does Triple M sound like? It's pretty hard to describe. It sounds a little bit whacky, a little bit crazy, a little bit zany, and at times a little bit absurd...kind of like if you saw a giraffe dancing around a living room, singing along passionately to a Whitesnake power ballad. So, instead of trying to describe what Triple M sounds like, we thought it'd be easier just to show it.
Agency: Thinkerbell VIEW THE SPOT Avianca: Latinamerican Greatness
Avianca takes the latinamerican greatness to the world.
since 1919 Agency: DDB, Colombia VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD EcoSport: Surf Tag
Sao Paulo is the city without beaches with more surfers in the world. There are 150,000 lovers who need to hit the road when they want to surf. They have to check the wheather, leave at dawn, pay an expensive toll fee and run back to work. With that in mind, Ford launched EcoSport Surf Tag, automatically paying the toll fee of Ford's SUV owners in days of good surfing conditions, always before business hour.
The car maker sent special toll tags to Ford EcoSport owners across the city and, using Waves Website technology, sent a detailed forecast of the waves, warning which days the toll fee would be free. Agency: GTB, Sao Paulo VIEW THE CONCEPT
Meerkats, created a 'jingle' to encourage cat owners to de-sex their pets. Cat Haven receives thousands of homeless cats every year and unsterilised females have a much greater risk of life-threatening uterine infections as ovarian and mammary cancer.
PLAY THE SPOT Pete's Chop Shop: It Doesn't Matter
A perfectly cooked steak starts with the perfect cut of beef.
Agency: Southern Cross Austereo PLAY THE SPOT
SDWM have created these spots for Health Partners
VIEW THE PHYSIO SPOT VIEW THE DENTAL SPOT VIEW THE SURPRISES SPOT Guest Judge: Graham Lang, CCO, Juniper Park\TBWA, TorontoThis week's guest judge is Graham Lang, chief creative officer, Juniper Park/TBWA, Toronto. Winner: Girls Girls Girls Magazine: Be a Lady They Said. A powerful film loaded with tension. The script is flawless the visual style is on point the casting is impeccable and the message resonates hard. Style and substance from Paul McLean and his collaborators. READ MORE Cracker Barrel: Snacktivism
Australia is working more and socialising less. Thatâs bad news for Aussies, and for Cracker Barrel â a vintage cheese made for sharing. So we launched an idea to get Cracker Barrel into offices. We called it Snacktivism, the campaign to get workers away from desks with a delicious excuse for well earned social time. We created Snack Packs filled with nibbles and a range of Cracker Barrel cheese. Available from our website, the packs were delivered in the afternoon â just in time for people to log off and catch up with colleagues over snacks. To get the word out, we lobbied Australiaâs biggest corporations with targeted ads and gave employees ways to spread Snacktivism in their workplace via collateral included in the Snack Packs and the website.
VIEW THE PACK AD VIEW THE CONTENTS AD VIEW THE POSTERS AD VIEW THE WALKERS AD VIEW THE TRUCKS AD
Our goal is to portray bad internet connection as a problem that causes several symptoms, from stress to drowsiness for waiting too long for your files to download. In addition to also using graphic elements common in prescription drug advertisements.
VIEW THE HEADACHE AD VIEW THE SLEEPINESS AD VIEW THE STRESS AD Pamonhas do Cezar: Kids Meal Slime
Digital advertisement created by Bangboo, Brazil for Pamonhas do Cezar, within the category: Food.
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What does "joie de vivre" stand for? It is the French motto for enjoying the simple pleasures in life, without any regrets. This is how PAUL (a French bakery) promoted its new line of desserts in a print series.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Cultural Heritage Administration: The GateWay
Last year, Cheil Worldwide launched a digital restoration project to bring back Donuimun Gate, Korea's lost national heritage. The Donuimun Gate is one of the Four Great Gates built 600 years ago in Seoul, the capital city of South Korea, but was torn down in 1915 during the Japanese colonial period. The place is now turned into the busiest sector of downtown where eight-lane road runs through the exact location of where the gate stood. Several attempts have been made by the government to rebuild the gate but the plans have been called off due to challenges concerning vast expense and traffic disturbance. Cheil partnered with Cultural Heritage Administration, Seoul Metropolitan Government, and Woomi
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The 'Air Dancer' rises again in this witty Waze video campaign featuring a wacky inflatable tube man who loses his job as a business promoter because of Waze Ads.
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