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 On Valentineâs Day, while everyone else â including most major supermarket chains - is busy talking about love, we decided to address those who might be feeling a little lonely. We did it by writing a compassionate original song about supermarket products being âabandonedâ at the wrong isle by people who suddenly decided that they no longer want them. VIEW THE SPOT
 Velingrad is a brand deeply connected with Rhodopes Mountains. The water comes from 1300 m underneath the surface. For the launch of their new 1l bottle we reminded young urban people how important is to stay hydrated thus connected to nature Agency: proof. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD
 During the COVID-19 pandemic the message of 2020 has been to stay home which inspired IKEA in Bulgaria to challenge Bulgarians to turn their balcony's into 'Balcony Artist,' to win outdoor balcony furniture for you and your neighbors. Agency: The Smarts, Bulgaria. VIEW THE CONCEPT
 Rivers in Bulgaria are highly polluted and fish species are disappearing rapidly. To raise awareness and get people to sign a European petition for strict water legislation weâve made a disappearing fishing wobbler. It dissolves in water with only the skeleton of the wobbler remaining, featuring the web address of the campaign site, where visitors are asked to sign the petition. We sent prototypes to fishermen to test it for themselves, driving buzz and initial traffic to the web site. Agency: Graffiti BBDO Sofia VIEW THE CONCEPT
 NEXT-DC, Sofia has launched "The Focus" for Heineken to help you watch the UEFA Champions League. VIEW THE SPOT
 The Smarts, Bulgaria has built this door in the middle of the Mall Plovidv. The door has a small catch, only every 10th person who enters through the door is rewarded. VIEW OUTDOOR
 121 Agency, Bulgaria has created this "Ice Tunnel" for Pirinsko Ledeno. VIEW OUTDOOR
 IKEA recently got people to start asking questions on social media in a unique way to promote their new pet furniture collection. Agency: The Smarts, Bulgaria. VIEW THE CONCEPT
 There is a slight difference between listening and hearing. So slight that most of the people around you canât even distinguish it. Only those who matter can. They know you so well that they will never give you a present. They will just make your wishes come true. And the role of A1 Bulgaria? We are just there to help them. Agency: Saatchi & Saatchi, Sofia VIEW THE FIRST SPOT VIEW THE SECOND SPOT
 Most donations are made during Christmas. But you can still do good today. Agency: The Smarts, Bulgaria. VIEW OUTDOOR
 Garlic, Sofia has created this spot for the The National Lottery. VIEW THE SPOT
 The Smarts, Bulgaria and Smoke Free Life have teamed together to try and end the advertising of cigarettes in this"Advertising Sells Tobacco" campaign. VIEW THE SPOT
 NEXT-DC, Sofia has created this spot for Finlandia Vodka. VIEW THE SPOT
 Volkswagen has created the "Voltswheel", a wheel placed in a park which created energy for people to charge their phones much like the engine inside the hybrid Golf GTE Plug-In with 204 hp did. Agency: Havas Worldwide, Bulgaria. VIEW OUTDOOR
 Zagorka Retro is all about bringing into today's world the authentic joy of the time when life was simpler, slower, happier. To prove that,Saatchi & Saatchi partnered with a hip Bulgarian music producer to create a remix of one of Bulgaria's iconic songs of the sixties, "Our signal" by Emil Dimitrov. VIEW THE SPOT
 Graffiti BBDO Sofia has released this print campaign for Land Rover. VIEW THE AD
 Children who are victims of domestic violence wait with a sinking heart, their parents to come home in the evening. This UNICEF billboard from All Channels Sofia literally throws the light (and shadow) on this problem. As the evening comes and the street lights go on, a small silhouette casts on the billboard the shadow of the oppressor. VIEW OUTDOOR
 Amstel Pause gets you to rest for three minutes in front of the installation to get a free beer. VIEW THE IDEA
 To defend Audi's image and appeal with our limited marketing budget, Audi Bulgaria needed smart ideas to create a buzz with minimal investment. On Halloween we executed a guerrilla campaign dressing "regular" cars like Audis. The message: this Halloween every car can fulfill its dream and feel like an Audi! VIEW OUTDOOR
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The message is Klear in Bulgaria 
gobox have created this ad for Boliarka VT
The Smarts have created this concept for Ikea
NRG Creative Boutique, Sofia has created this outdoor campaign for Audi.
Lidi Bulgaria spot from Saatchi & Saatchi, Sofia 
Huts JWT, Bulgaria spot for Nestles Wafers Mura
TEMA Skin Loving White is a detergent for white clothes with a special hypoallergenic formula that contains an extract of cotton, which has a soothing effect on the skin.Agency: Publicis fia Bulgaria 