Carl Jones

Award winning International Creative Director, Academic, Speaker, & mentor of all that's great about advertising.

Selected one of the Top 20 Canadian creative directors by Strategy Magazine and most awarded Art Director in Mexico .

Carl’s content creation for clients GlaxoSmithKline, Playtex, Captain Morgan combined with his own projects The Global Mood Clock, and El Crayolas have generated millions of dollars in earned media. Carl is not only a content expert but is agile in adapting to new technology and new directions in the communications field.

Jones’s PhD research at the Royal College of Art on “Decolonizing Advertising,” sets out to redefine the concept of advertising through his analysis of the political economy of race in Mexico, and its manifestation through the spectacle of advertising. #RacismoNeon is part of that research.

Carl's research into Advertising practise and its affects on society are published in books and academic journals , and presented at conferences around the world.