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Top 6: June 28th 2023
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Kruger Products: Love is Messy

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Top 6: June 28th 2023
Kruger Products, Canada's leading paper manufacturer of Cashmere, Purex, Scotties’, and SpongeTowels, today launched a new multi-brand campaign in Canada as part of its “Unapologetically Human” platform, which first aired in 2020 as a celebration of humanity. This latest edition explores how life can be messy, offering viewers an opportunity to embrace the ups and downs that come with love. The campaign’s hero spot shines a light on love in all its guises—from its tentative first beginnings, to its slow blossoming, occasional acrimony, reconciliation, marriage, and the messy in between. The spot begins with young people’s first stirrings of infatuation, from passing a note in class, to tentatively touching hands on the playground, and sly glances in the hallway. As the spot progresses, the depictions of love grow more intense, from passionate stolen kisses to arguments followed by making up. It takes viewers on a journey through life’s moments, from getting married to becoming new parents to growing old together.
Credits Other credits

Client

Chief Marketing Officer: Susan Irving

Vice President, Marketing: Stephen Blythe

Marketing Manager: Moitrali Ghosh

Agency

Chief Strategy Officer: Jay Chaney

Managing Director: Tyler Robson

Client Success Team: Amy Greenspoon, Kayla Christenson, Joline Matika, Maegan Thomas

Production

Creative Research: Tricia Zaremba

Production Service Company: Moonlighting

Line Producer: Suzanne Currie

Production Designer: Louise Knepscheld

Costume Designer: Catherine De Reuck

Casting Company: Kamikaze Casting

Casting Director: Lee-Ann Hendrickse

Editorial Company: Nimiopere

Executive Producer: Paula Hicks

Editor: Graham Chisholm

Assistant Editor: Griffin Stobbs

CG & VFX Company: Tantrum

VFX Artist: Dominik Bochenski

Executive Producer: Victoria Holt

Colour & Finishing: Alter Ego

Colourist: Wade Odlum

Executive Producer: Hilda Pereira

Audio House: OSO Audio

Executive Producer: Hannah Graham

Mix & Sound Design: Daenen Bramberger

Music Licensing

Music Right Clearance

Managing Director: Katie Seline

Media Agency: Wavemaker

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