Heineken: The Feeling Of Good Times

Heineken is turning 150. The perfect time to talk about a brand’s heritage and honour their history, no? Instead, Heineken is marking this milestone with a global campaign that shows how the brand doesn’t care how consumers drink, name or spell it, as long as they are having a good time with it, one way or another. Inspired by the words of Freddy Heineken: “I don’t sell beer, I sell gezelligheid” (which is a famous Dutch phrase meaning ‘the feeling of good times’), Heineken’s latest creative pokes fun at itself by showing that good times are not generated by spelling or drinking a beer a certain way, but are instead enhanced and enjoyed through quality socialising and the power of real human connection. The hero TVC, developed by advertising agency, Le Pub, takes viewers on a journey around the globe to showcase all the different ways people adapt and enjoy social moments and memories with Heineken - while showing that they are not always done in the way the brand necessarily intended or expected. From an incorrectly spelt tattoo of the Heineken logo to a beer being served with a lime, straw and even ice. The light-hearted film also features nods to the brand’s many sponsorship properties, that have enabled good times, including featuring former Formula 1 World Champion, Mika Hakkinen.