TV ad: Plenty: Vow To Clean

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As the latest instalment of Plenty “Love is Messy” platform by AMV BBDO, the campaign “Vow To Clean” got real engaged couples who were willing to make the ultimate commitment and include a vow to clean in their wedding vows. The brand identified the couples through a fun and playful activation released in February off the back of the insight that cleaning, rather than traditional romantic displays of love, is a fundamental part of a happy and healthy long-term relationship.

Category Other
Client Essity
Agency AMV BBDO, London
Country United Kingdom
Uploaded 16 April, 2024

Credits

Chief Creative Officer
Nicholas Hulley
Chief Creative Officer
Nadja Lossgott
Creative Director
Andre Sallowicz
Creative Director
Polina Zabrodskaya
Creative team
ben smith
Creative team
Creative team

Other credits

Client name: Martina Poulopati, Ekaterina Strelchenko, Luana Lennertz and Leanne McLeod

Agency

Creative Design Director: Vanessa Fowler-Kendall

Agency Planning Team: Margaux Revol and Marina Glavan

Project Manager: Jackie Kinrade

Agency Account Team: Anna Covell, Helen Limbrey, Aoife McCarthy and Louise Mather

Agency Production Team: Ian Whittle and Maggie Scriven

Event Production Company: StudioBEAM

Event Director: Tessa Acheson

Event Manager: Katy Sampson

Content Capture: RSA Films

RSA Director: Prabhu Wignarajah

RSA Head of Advertising: Josie Juneau

RSA Producer: Helen Ball

RSA Runner: Job Bertrand

Director of Photography: Ivan Bird

Post-Production Company: RASCAL

Exec Producer: Matt Towell

2D Lead: Alistair Hamer

VFX Producer: Angela Toner

Colourist: Dan Levy

Colour Assist: Elliot Ward Sound

Sound Producer: Amie Nedwell

Sound Engineer: James Lyme

Media Agency: Zenith

PR Agency: Ketchum

Plenty: Vow To Clean

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Plenty: Vow To Clean

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