TV ad: Snickers: Missprompting

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Top 6: May 1st 2024

SNICKERS launches the Missprompting campaign and for the first time uses artificial intelligence in Brazil to reinforce - in a fun and innovative way - the brand's global concept: you are not you when you're hungry. The campaign "Don't AI when you're hungry" presents images generated by artificial intelligence, after receiving prompts with errors from a "hunger-confused" user. The result? Fun and surreal images.

Category Confectionery & snacks
Client Mars
Agency T&P Powered By Mirum
Country Brazil
Uploaded 24 April, 2024

Credits

Strategy Partner
Daniel Kiesel
Strategy Partner
Heloisa Guerniere
Creative Director
Filipe Matiazi
Creative team
Daniel Mota
Creative team
Ana Montagnoli
Creative team
victor keiti
Creative team
Filipe Matiazi
Creative team
Thiago Gabardo
Chief Executive Officer
Robson Ortiz
Production Manager
Paulo Setti

Other credits

Account Director: Patricia Rogosk

Account Executive: Juliana Teixeira

Account manager: Maryane Colombo

CREATION COORDINATOR: Victor Keiti

MOTION GRAPHICS TEAM: Bruno Reynaldo and Felipe Zenella

CONTENT TEAM: Vanessa Vieira, Daniela Maccio, Rafaela Oliveira and Ana João

SOCIAL INTELLIGENCE TEAM: Amanda Lopes, Larissa Scremin, Juliana Luccas and Natanael Rosa MEDIA / ESSENCEMEDIACOM TEAM: Danillo Tenório, Esdras Lopes, Letícia Aledi

CLIENT APPROVER: Denise Door, Gustavo Varandas, Andrea Davila and Sergio Peniche

IMAGE PRODUCER: Hogarth

FILM PRODUCER: Magic Films

AUDIO PRODUCER: Canja

Snickers: Missprompting

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