Columbia Journalism Review: The PSAi

Columbia Journalism Review, the most respected voice on press criticism and the future of news, is launching a global campaign to educate social-media users on the risks of AI-driven deception - and the role we all play in spreading fake visuals. With misinformation claims rising to 80% for images and video, and 34 million AI-generated images being created daily, the need for consumers to educate themselves on how to detect AI is more important than ever. For the past 100 years, photography has been one of the greatest tools journalists have to establish truth and trust. But today, AI-generated photos are making it increasingly difficult for consumers to distinguish between real and fake media. Last year, a study of 2,000 US consumers reaffirmed the concern, as 76% of participants were unable to spot AI-generated images. To educate consumers and help them differentiate real versus AI imagery, Columbia Journalism Review, in partnership with agency partner TBWAChiatDay New York, is launching The PSAi, a unique, music video-centred social media campaign that outsmarts AI with AI - animating viral AI images that have made waves in culture to teach people how to spot fake images. People can visit here to watch the music video and learn more about how to identify AI and understand the impact it has had on our media ecosystem.