TV ad: ŠKODA: Bring Your Saturday to Life

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Top 6: May 28th 2025

Škoda Netherlands launches a fresh new brand campaign: “Bring Your Saturday to Life”, created in collaboration with Selmore Creative Agency and produced by Czar Amsterdam. The film is directed by Belgian director Joe Vanhoutteghem. Saturday is the best day of the week, the perfect moment to unwind, do the things you love, or spend time with family. The new commercial follows a family heading off on an adventure thanks to their Škoda. In a whimsical twist, even the contents of their car's trunk come to life, turning into an imaginative character that adds to the magic of their day.

Category Automotive
Client ŠKODA
Agency Selmore Amsterdam
Production CZAR
Country Netherlands
Uploaded 23 May, 2025

Credits

Director
Joe Vanhoutteghem
Creative Director
Niels Westra
Creative Director
jakko achterberg
DoP
Grimm Vandekerckhove

Other credits

Agency

Strategy Director Ira Spits

Account Director Tess van Oosten

Agency Producer Jorieke de Jong

Production

Executive Producer Karlijn Paardekooper

Producer Carolien Eversdijk

Production Manager Libbe van Dijk

1st AD Philip de Iongh

2nd AD Steven Gielen

1st AC Gemma Probst

2nd AC Stevie Vos

Playback Operator Menno Looijen

Sound Sofie van der Meer

Gaffer Janneke Hoogenboom

Electrician Chris van Marle

Electrician Niels Stoeltie

Electrician Thij van Winkoop

Electrician Saïd Snono

Electrician Luca Cueni

Electrician Ton Cox

Electrician Maxime Pottuit

Electrician Nick Kucera

ŠKODA: Bring Your Saturday to Life

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ŠKODA: Bring Your Saturday to Life

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