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Top 6: May 28th 2025
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Dick's Sporting Goods: VRSTTop 6: May 28th 2025
Superprime Films shares director Rodrigo Valdes’ latest campaign for Dick’s Sporting Goods’ VRST — a tribute to the wonderfully weird world of men and the great clothes they wear while navigating it. Created in partnership with Opinionated, the campaign reintroduces menswear with a wink. VRST is premium athleisure built for all menkinds — whether you’re perfecting your lawn or working on your golf game. Valdes brings his signature mix of style and humour to the spot, delivering a piece that’s part music video, part love letter to guy-isms. An original rap track sets the rhythm while the camera moves with smooth bravado, gliding, and locking in on the details that make both the characters and the clothes shine.
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