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Top 6: June 4th 2025
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Campari: The BartenderTop 6: June 4th 2025
&FRIENDS partnered with Campari and AKQA to create a new campaign starring Mads Mikkelsen as a Campari bartender, reimagining the classic negroni with his own distinctive twist. At the heart of the campaign is a 72-second film that transforms the iconic cocktail serve into a moment of cinematic drama. Known for his roles in Casino Royale and Another Round, Mads delivers a captivating performance, turning the quest for the perfect cocktail into a sophisticated story of craft, elegance and emotion, placing the Campari brand firmly in the spotlight. Directed by Martin Werner, with creative direction from &FRIENDS and AKQA Italy, the film was produced on location during the Cannes Film Festival and is now live across Campari’s official digital channels as part of the wider campaign.
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