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Top 6: June 4th 2025
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Snickers: José VikingsTop 6: June 4th 2025
When Snickers enlist the help of a star, they do it in a big way. That’s why for their latest campaign, they’ve recruited the iconic and charismatic football manager Jose Mourinho, to dramatise how hunger makes us behave out-of-sorts. Since 2010, Snickers has deployed a much-loved formula showing hunger-struck people being transformed into a not-so useful hungry version of themselves, from an alternate reality. In the latest chapter of its long-standing global platform ‘You’re Not You When You’re Hungry’, the new Snickers blockbuster places the Portuguese tactician at the heart of a Viking battle scene. Jose stars as a hungry version of a Viking leader. As a result of his hunger, the leader is acting out of sorts and instead of deploying stereotypically brutish communication skills, he starts to behave more like a modern-day tactician. The Vikings are confused by their leader's tactics, which include calls for patience and composure, and feature complex formations on a whiteboard.
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